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Thorben Grosser serves as VP of Partnerships and Channel at EventMobi, bringing 15+ years of expertise in strategic eventplanning and industry leadership. In his current role, he collaborates with event agencies and AMCs to enhance their strategic capabilities while sharing practical insights on emerging trends and best practices.
New to hybrid eventplanning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. What is a hybrid event?
With major organizations like Salesforce, Google, Adobe and HubSpot investing heavily in planning out innovative and interactive events, the smaller organizations aspiring to be industry leaders have to rush into eventplanning just to update their marketing strategies. Determining Event Goals. Launching the Event.
Personal App Experience: Allow attendees to favourite and plan their agenda on their fingertips through the use of mobile apps with custom capabilities. Personalized Content: Send personalized email messages , including their name, company, or information about previous events they attended. More EventApps Wanted.
And with that growth is the need for event technology that will enable planners to meet the needs and expectations of attendees. Here are seven specific ways digitization is benefiting the eventplanning experience. At any event, there is usually a heavy reliance on WiFi to view event content and stay connected.
Here at Guidebook, we’ve checked out a lot of conference apps, trade show apps, and all sorts of other eventapps. Well, seeing as how we consider ourselves eventapp experts, we want to share some of our research and observations to event organizers who are considering diving into mobile this year.
Ensure that your event registration platform allows you to utilize your branding and messaging so you can keep your brand consistent across all platforms. But tracking, storing, analyzing, and effectively utilizing the volume of event data for all your events is no small feat. Want another great website tip? Book a demo today!
Introduction to a Mobile EventApp. Event planners are definitely abreast with the trend, stepping into the world of smart solutions themselves with a handy tool called a mobile eventapp. The most used technologies by event planners are photobooths (45%), eventapps (44%) and live streaming tools (44%).
That way, they could test innovative methods like gamification at smaller events, and those that work can move up to the “big leagues.”. When it comes to technological fluency, everyone involved in eventplanning and production should, at some point, receive a basic elemental education, Vismale asserted.
Shine the spotlight on your speakers by prominently featuring their headshot, bio, and topic on your event website. This kit should include visual content in different formats that include the speaker’s headshot, key event details, appropriate hashtags and social media handles, and your event branding. That’s a win!
Shine the spotlight on your speakers by prominently featuring their headshot, bio, and topic on your event website. This kit should include visual content in different formats that include the speaker’s headshot, key event details, appropriate hashtags and social media handles, and your event branding. That’s a win!
Ensure that your event registration platform allows you to utilize your branding and messaging so you can keep your brand consistent across all platforms. But tracking, storing, analyzing, and effectively utilizing the volume of event data for all your events is no small feat. Want another great website tip? Book a demo today!
Plus, what features should you be looking for in a conference eventapp? In this article, we’ll explore: The benefits of a great mobile conference app How to find your ideal mobile eventapp (step by step) The features you want in your app And a list of recommended eventapps to choose from!
Recommended resource: Download the Complete Hybrid Event Checklist, a free template ready for you to copy and use as you plan your next hybrid event. For example, advertising revenues, concession, exhibit or exposition booth rental fees, management fees, registration, and sponsorship fees would be considered sources of revenue.
In the technological era, where we all have moved onto Google lists and Keep , planners also require one such generic eventplanning checklist of tasks that can come in handy to them during the events. A comprehensive version of the write-up ensures that the eventplanning is correct and up to date.
If you're responsible for event organizing or marketing, you are probably over-stressed, constantly busy and lacking the resources you need to learn and grow as a professional. We have a solution for you — this guide to awesome and free eventplanning resources. For more information, check out our event resources home.
Corporate eventplanning can be a daunting task, especially if it’s on top of your already jam-packed schedule. If corporate events are your thing, check out this week’s roundup of corporate eventplanning ideas for a few tips for organizing these kinds of occasions. Click To Tweet.
Gyder has launched an event mapping app to improve wayfinding and scheduling for visitors at large events, whilst providing additional revenue streams for event organisers. Apps are often seen as an expensive nice to have, our mission is to change that perception.
Corporate event management software can be an excellent marketer. Despite the myth that corporate meetings don’t have to be promoted, event professionals tackle many types of events that need some strong advertising, like product launches or charity galas. Accelerating onsite processes. Conclusion.
This is where specialised eventplanning software comes in. It can assist you with the planning and execution of an event. Just as events can come in all sizes and shapes, so can event management software. Before we dive into different eventplanning platforms, let’s cover some background.
It surprised many people when Forbes Magazine listed eventplanning as the fifth most stressful job. So why does Forbes list eventplanning so high? Event planners have to work for months to get everything in place for an event that will at most occur over only a few days.
Explore the client’s interests, discuss the conference vision with the client, and start planning accordingly. Catering to each event stage, we’ve developed a conference eventplanning checklist template that you can use and can customise based on your requirements: Before a conference. Create a dedicated conference page.
Analyzing your event analytics throughout the entire event journey is incredibly important to provide you with insights that can guide your eventplanning and execution. You would have had enough time to adjust your strategy and could have sent out another email or alert to drive up those eventapp download numbers.
The same can be said for eventplanning. If you try to create an event that makes all audiences happy by including every idea and activity under the sun, then it doesn’t have any clarity and won’t resonate with anyone. Event Income. Step 6 – Conduct a thorough eventplanning process.
Marketing plan Your marketing plan outlines how you’ll reach and persuade your audience to attend your conference. Event tech Eventapps and tech can help you with everything from registration, check-in, networking, and more! Examples include advertising, management fees, registration, sponsorship, etc.
On the hunt for the top medical communications companies to help you run better life science events? Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. Get our ultimate list.
In order to cover expenses, different revenue avenues can be leveraged, for example: Advertising revenues (event program, internet web site). Technology income (from advertising). Recommended Read: How to Create a Sponsorship Strategy that Will Maximize Your Event Revenue. Review and Track Your Event Budget.
Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an eventapp. What Does a Hybrid Event Look Like? 2) Create a Solid Marketing Plan. Want to learn more?
By starting with some of the most common frustrations of the eventplanning profession that we have heard from planners, we’ve paired real-life problems with real event management solutions. 8 Essential Event Management Tools for Every Event Planner. Floor plans and vision boards. Accounting.
Integrate the profile, or profiles, of your target persona into a marketing eventplanning checklist, and align the activities with the real audience. Schedule: Plan the touchpoints based on the stage of event organisation and the goals you want to reach at this particular stage. Event marketing plan checklist.
For example, if you know that most event waste is sent to landfills, any of the following strategies could enable you to divert event items to more sustainable alternatives: Limit usage of paper signage, brochures, and other print materials Unfortunately, attendees often toss these into the garbage—even if designated areas for recycling exist.
For example, if you know that most event waste is sent to landfills, any of the following strategies could enable you to divert event items to more sustainable alternatives: Limit usage of paper signage, brochures, and other print materials Unfortunately, attendees often toss these into the garbage—even if designated areas for recycling exist.
There is currently no advertising on the app though they are now in the process of testing advertising placements for the US. The plan is to roll them out in the not-so-distant future based on test results, company representatives say. Backing from an Asian powerhouse. Affordable bells and whistles.
This person should possess strong organizational and leadership skills, understand marketing and eventplanning, and really get revenue generation. The digital world has put eventplanning and success at your fingertips, so find the right platform and stick to it.
That’s because event platforms collect data about registration, attendee behavior, their feedback about the event, engagement levels, and more valuable insights. Many event planners are yet to catch up with the opportunities that adoption of such technology solutions offers. Event ROI Challenges: A Lack Of Analytics.
To create a competitive event sponsorship package , or to bring your sponsors back year after year, give your sponsors event ROI metrics that show how valuable their sponsorship can be! Or: how much did you spend advertising a specific speaker or session on social media? Attendees’ areas of interest.
There are many event technology options out there, Expo included, the important thing is that it’s easy to use, in-budget, and does exactly what you need it to do. Which is the goal of all events. Plan the event day (or multiple event days). Create a clear plan for the event day (or multiple days).
When work stress seems to be out of your control, establishing a routine in the office can go a long way to decrease stress and anxiety levels for corporate event planners. Months before the event takes place, an event coordinator is: checking out venues and vendors. promoting the event. contacting potential speakers.
The package should include all advertising opportunities during your event in person and within your eventapp. Creating an event sponsorship package Creating an effective sponsorship package shows your sponsors the why, how, and what. Q: Why should they sponsor your event? Q: How can they advertise?
So we thought we would offer up this list of questions as a sort of virtual event strategy checklist, guiding you through the process and making sure you cover all your bases as you get used to this new-ish experience of virtual eventplanning. What is the single driving purpose or goal of the event?
Planning an event may seem overwhelming, but we’re here to tell you that, if you take a deep breath, you’ll see it may actually be as easy as ABC. Learn the ABC’s of eventplanning today. Mobile EventApp. A mobile eventapp isn’t just a fun tech experience to give your attendees.
Get ready for the most comprehensive list of event marketing statistics, event management statistics and eventplanning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Event Sponsorship. Event Registration. Event Lead Generation. EventPlanning.
Don’t hand attendees a clunky paper schedule; plug everything into your event platform instead. Event platforms for in-person conferences allow attendees to customize their schedules. You can add downloadable goodies to each session in the eventapp, like the presenter’s slides or PDF freebies. Build Community.
Subscribe to the blog to stay up to date on event tech trends and best practices, or contact us to see how eventapps can can pull double duty as event promotion. If you have the budget, there are some amazing , eye-catching ways to promote your event. Ask them to post about the event.
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