This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
An event is a large undertaking for any association. It requires careful planning, marketing, and organizing to ensure everyone is on the same page and everything runs smoothly. Eventappadvertising. Your eventapp presents various opportunities to promote your sponsors, speakers, and exhibitors.
The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. ” — Audrey Brown.
Having worked at EventMobi for close to two years, I’ve had hundreds of strategy conversations with my clients on how best to utilize their event technology to engage and connect with their audiences, specifically when it comes to eventapp adoption. EventApp Adoption. The EventApp Promotional Video.
Since Instagram is a picture based platform, it is the perfect place to advertise your event. The visual focus of this social media site can do wonders in showing off the plans for your event. Let’s walk through some key focus points that you should focus on when promoting your event through Instagram. Content is #1.
The goal of this blog post is to help you create a compelling business case that will get you buy-in and approval for using an eventapp. At this point, you should already be familiar with the benefits of incorporating an eventapp into your event. digital banner ads in the eventapp). CTO / VP of IT.
If you’re reading this blog post then you’re already familiar with the benefits of incorporating an eventapp into your event experience. Generates additional event revenue through digital sponsorship opportunities (e.g. digital banner ads in the eventapp). CMO / VP of Marketing/Events.
If no one heard about your event, it never really happened. Eventmarketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with eventmarketing.
It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Make Your Event Website Stand Out. Design a Mobile-Friendly Event Registration Process.
This cohesion allows for a seamless transition between the informational page about the event and the form, as well as other parts of your site where first-time attendees might look to learn more about your association. Although many organizations focus on digital marketing, direct mail isn’t dead. Direct mail.
Your marketing campaign pulls the audience along the conveyor. . Tap into your constituency for marketing and planning insight. For one of her events, Margaret consulted with a diverse group of millennials. Don’t rehash the same marketing messages over and over. Your think tank doesn’t need to be a formal group.
In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.
Knowing how to measure eventmarketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure eventmarketing success. Setting SMART goals.
For example, let’s start with event landing pages. Landing pages fulfill promises made in your other content—such as a marketing email, online advertisement, or targeted search engine results—and often serve as the first step for visitors to become potential attendees. That said, eventmarketing comes with its challenges.
It all comes down to the eventmarketing strategies behind them! A strong eventmarketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.
It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Make Your Event Website Stand Out. Design a Mobile-Friendly Event Registration Process.
Personalization is the art of customizing each attendee’s experience so that it feels like the event and all the communication around it was tailored around them and their specific needs. That includes marketing communication prior to the event as well as interactions during and after the event is over. Face-to-face time.
So you might order thousands of flyers, brochures, stickers, but there is no evidence that this form of advertisement actually works. With people now constantly on their phones and online, it’s easy to use an eventapp, onsite digital signage, email marketing, and social media to communicate with your audience.
One of the biggest benefits of eventmarketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any eventmarketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.
Regardless of whether you’re planning a small or large scale event, you are probably considering or have already decided on having a mobile eventapp. But do not worry, in this section, we’ll cover how to market your eventapp and get a 100% adoption rate. Is your app complicated to download?
Here at Guidebook, we’ve checked out a lot of conference apps, trade show apps, and all sorts of other eventapps. Well, seeing as how we consider ourselves eventapp experts, we want to share some of our research and observations to event organizers who are considering diving into mobile this year.
Virtual events continue to deliver better ROI, Higher lead generation and Better content. Virtual events are now a value creator to your marketing & top-of-the-line. By 2028 global virtual eventmarket could reach $500+ billion ( Global news wir e, 2021). Event Professional’s Outlook.
Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . If that isn’t reason enough to live stream your next event, I don’t know what is. .
Here are some practical ways to promote appointment booking to your attendees before and during your event: Pre-event promotional tactics. If you send out a Know-Before-You-Go email or marketing campaigns to promote registrations leading up to the start of your event, include a section about the appointment booking feature.
Get ready for the most comprehensive list of eventmarketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live eventmarketing for 2019.
Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an eventapp. What Does a Hybrid Event Look Like? Marketing and sales events. Trade shows. Training seminars.
For example, if you know that most event waste is sent to landfills, any of the following strategies could enable you to divert event items to more sustainable alternatives: Limit your usage of paper signage, brochures and other print materials, as attendees often toss these into the garbage – even if designated areas for recycling exist.
Shine the spotlight on your speakers by prominently featuring their headshot, bio, and topic on your event website. This kit should include visual content in different formats that include the speaker’s headshot, key event details, appropriate hashtags and social media handles, and your event branding.
Shine the spotlight on your speakers by prominently featuring their headshot, bio, and topic on your event website. This kit should include visual content in different formats that include the speaker’s headshot, key event details, appropriate hashtags and social media handles, and your event branding.
Hybrid events may be gaining popularity among event professionals and CMOs just recently. Events should be too. . Many corporations have used a hybrid event strategy for years to successfully scale their marketing efforts. Use features of the hybrid eventapp as well as the event platform to do this.
An eventapp can save a lot of headache for event planners, not to mention reduce the amount of waste, allow for last-minute changes, and most of all, save on printing costs. Just think of all the other things you could use that event budget for! Why Invest in an EventApp? Gamification.
Brella – the complete event platform built for networking – has announced the upcoming release of a new groundbreaking version of their eventapp ( watch the release video here ). . Eventapps on the market are out-fashioned,” says Brella’s Chief Product Officer, Mikko Matikka. event-app .
Introduction to a Mobile EventApp. Event planners are definitely abreast with the trend, stepping into the world of smart solutions themselves with a handy tool called a mobile eventapp. The most used technologies by event planners are photobooths (45%), eventapps (44%) and live streaming tools (44%).
According to research by Event Manager Blog , event planners listed event websites and event registration sites as the third and fourth most effective tools, respectively, for eventmarketing (behind social media and email marketing). During the Event.
Still thinking about the eventapp that made navigating your weekend a breeze? Then you’re familiar with some top-notch event branding! The best event branding sticks in attendees’ minds long after the event has ended—and gets them excited when it comes around again in the future. What is Event Branding?
An eventapp is one of the most profitable investments for event organisers. This one resource adds multi-faceted value to your complete event. From making the event more convenient for attendees to increase audience engagement, your eventapp does a lot of different things that can benefit you.
Handling complex eventmarketing. Corporate event management software can be an excellent marketer. Despite the myth that corporate meetings don’t have to be promoted, event professionals tackle many types of events that need some strong advertising, like product launches or charity galas.
Prior to an event, major goals of an event organizer are keeping attendees up-to-date on event-related information, and enabling attendees to start putting out feelers to connect with other attendees. Private channels are ideal for certain types of event-related discussions that may not be as relevant to the public sphere.
We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. And 30+ of them use our fully compliant life science event platform and mobile eventapp to help pharma companies deliver engaging events.
We’ll cover everything from budgeting and marketing to finding sponsors and speakers to reporting and analytics. Marketing plan Your marketing plan outlines how you’ll reach and persuade your audience to attend your conference. If you have a website for your conference, the registration form can be embedded on the event website.
This chart shows an overview of the most common expenses for meetings and events. Note that event technology can be incorporated into all of these common expenses. For example, an event tech app can help with marketing and promotion by allowing event planners to push notifications about keynote speakers and registration.
Large events where participants are local but may not be able to attend in person. Marketingevents with various participant tiers. Events that need to reach a wider audience. Hybrid event platform. Web app for virtual attendees and mobile app for in-person attendees. Hybrid event platform.
Plus, what features should you be looking for in a conference eventapp? In this article, we’ll explore: The benefits of a great mobile conference app How to find your ideal mobile eventapp (step by step) The features you want in your app And a list of recommended eventapps to choose from!
Let’s take a look at the nine critical steps of event management strategy that will put you on the path to event success. As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. The same can be said for event planning. Event Income.
What is a good ROI for an event? Good ROI looks different depending on the goals you set for the event! This could mean earning a certain amount of revenue, getting 20 attendees per a certain amount of marketing dollars, or any other metric that brings you closer to your annual goals. Attendees’ areas of interest.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content