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With physical events and tradeshows set to remain on hold for some time yet, more and more companies with a considerable budget for events are going digital. But, how do you realign a multi-day tradeshow filled with networking and lead capturing opportunities and insightful sessions to the new world of virtual events?
In other words, you need to make the most of your company’s presence at every event–which is something planner Alistair Fernandes has quite the knack for, honed over 16 years at events including IMEX America , BCTECHSummit , and DiscoveryX Conference and TradeShow. This thoughtful touch will resonate with your audience.
Before you can figure out where to make eco-conscious swaps, it’s important to understand the types of waste events produce. A mobile eventapp or electronic files can communicate much of the same information without the need for paper. Integrate reminders into your eventapp. Image Source ). Image Source ).
Here at Guidebook, we’ve checked out a lot of conference apps, tradeshowapps, and all sorts of other eventapps. Well, seeing as how we consider ourselves eventapp experts, we want to share some of our research and observations to event organizers who are considering diving into mobile this year.
Plus, what features should you be looking for in a conference eventapp? In this article, we’ll explore: The benefits of a great mobile conference app How to find your ideal mobile eventapp (step by step) The features you want in your app And a list of recommended eventapps to choose from!
Consider these hybrid event examples, both with different focuses, but still blended experiences: A large tradeshow that’s principally an in-person event with exclusive online content and an eventapp. What Does a Hybrid Event Look Like? Tradeshows. Marketing and sales events.
Event technology sponsorship You could partner with tech companies to boost engagement for your event. Your mobile eventapps Psst—EventMobi sponsors some associations every year. We usually work with associations that support event and meeting planners and organizers!
Planning on attending an upcoming tradeshow? We’ve come up with a eight-step checklist ensuring you are fully prepared before attending your next tradeshow. The tradeshow has withstood the test of time as an effective marketing tactic. But, tradeshows require extensive preparation.
Introduction to a Mobile EventApp. Event planners are definitely abreast with the trend, stepping into the world of smart solutions themselves with a handy tool called a mobile eventapp. The most used technologies by event planners are photobooths (45%), eventapps (44%) and live streaming tools (44%).
The success of a tradeshow isnt just about attendee satisfaction; its also about creating an environment where exhibitors can thrive. Imagine youre hosting a tech-focused tradeshow. Use your eventapp and virtual event platform to prompt exhibitors to engage with each other. Any questions.
However, determining what financial success means for your event depends on the type of event and objectives. For example, a leadership summit is often a loss leader, association events are usually events that break-even, and trade-shows are often the best opportunity to yield a profit. Event Surveys.
But before you can figure out where to make eco-conscious swaps, it’s important to understand the types of waste events produce. Event planning software with a mobile eventapp or electronic files can communicate much of the same information without the need for paper! Integrate reminders into your eventapp.
But before you can figure out where to make eco-conscious swaps, it’s important to understand the types of waste events produce. Event planning software with a mobile eventapp or electronic files can communicate much of the same information without the need for paper! Integrate reminders into your eventapp.
Look for an event management platform that offers a stunning, easy-to-use virtual platform. This is where vendors will set up profiles, upload marketing materials, and purchase advertising space. For more about onsite badge printing, check out: This is why you need onsite badge printing at your event. Lead Retrieval.
Event Promotion. Top Event Statistics. Most (41%) marketers believe that events are the single-most effective marketing channel over digital advertising, email marketing and content marketing. Between 2017 and 2018 the number of companies organizing 20 or more events per year increased by 17%. Event MB , 2016).
Ongoing events Organize industry-specific events, networking events, and tradeshows that cater to your member needs. Build out a sponsorship package that shows you understand what value you’re really going to bring to the table. Here’s fifteen. Need to land new sponsors?
You have hundreds of options in picking virtual event software, but there are three main categories of virtual platforms, going from least to most comprehensive. Video summit and tradeshow tools like 6connex, vFairs and ON24. Free live streaming tools like YouTube Live and Facebook Live.
Do you have a stage that’s all about marketing nonprofit events? Make sure a nonprofit advertising agency has the chance to sponsor that stage! Give sponsors the VIP treatment Sponsors that invest at higher levels can have unique perks, such as dedicated speaking time to event attendees and access to VIP areas of the event.
In addition, cloud-based apps also store and back up your data for you, so you have less risk of losing your data in case you lose your computer, tablet or smartphone. An impressive enterprise-level solution, Cvent is a standby for meeting planners who manage large conventions and tradeshows. Enhanced attendee engagement.
Johnston shared another way to open up additional sponsors: add a sponsored tech help desk on the show floor. “A A lot of people have questions or problems with technology in general, not just your eventapp. Back in the day, we would sell a single supporter for the app,” said Smyth. 6) Monetize Alerts and Notifications.
It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, tradeshow, or event; it’s about compelling your audience to take notice and take action by registering and attending.
Customers will have an incredibly emotional experience when shopping for product brands with bright, engaging advertising. TradeShowsTradeshows are an effective venue for building professional relationships and gathering leads. Utilizing social media to advertiseevents is a long-term trend in the events sector.
Here are some best practises for enhancing your digital event experience to support remote attendees: Tailor your content to virtual attendees You may already be tailoring content in your eventapp to different types of attendees, such as executives or staff. You should consider doing the same for remote attendees.
According to Forrester, 45 percent of global B2B technology decision-makers rely on conferences and tradeshows to make technology decisions. And as long as attendees show an interest, your sponsors will too. The eventapp is a great place to start. Showtime sponsors the entire SXSW eventapp Image source: SXSW.
Event managers can tell you a thing or two about it: Your tradeshow, congress or event has a great audience, superb location, pristine program, spectacular keynotes – there should be some money to be made from sponsorship income, right? Take a tradeshow, for example. There is no one-size-fits-all.
Event managers can tell you a thing or two about it: Your tradeshow, congress or event has a great audience, superb location, pristine program, spectacular keynotes – there should be some money to be made from sponsorship income, right? Take a tradeshow, for example. There is no one-size-fits-all.
Generally, event planning software is used for business-to-business and business-to-consumer professional events. These events can include, but are not limited to the following: Tradeshows Networking events Professional trade conferences User conferences Exhibits and expositions Internal company training.
Normally, a hybrid event will reflect your brand image. Your choice of event: Obviously, no two events are exactly the same. A hybrid conference, for instance, will look much different than a hybrid meeting or a tradeshow. Check out our list of hybrid event ideas for some inspiration.
The virtual audience can access the platform online through the company website or the eventapp. The Benefits of Hosting a Hybrid Event. The demand for virtual events simultaneously led to an increase in having virtual events, which eventually led to hybrid events’ popularity. Internal Events.
The virtual audience can access the platform online through the company website or the eventapp. The Benefits of Hosting a Hybrid Event. The demand for virtual events simultaneously led to an increase in having virtual events, which eventually led to hybrid events’ popularity. Internal Events.
The virtual audience can access the platform online through the company website or the eventapp. The Benefits of Hosting a Hybrid Event. The demand for virtual events simultaneously led to an increase in having virtual events, which eventually led to hybrid events’ popularity. Internal Events.
Virtual Events: Harnessing the Digital Space Clients often choose virtual events because resources such as time and money may be at a premium. Virtual events can be deployed quickly with a significant cost reduction. All while using technology specifically designed to replicate the event experience online.
Marketing and Promotion: they allow for integration with digital marketing tools, such as email marketing, social media advertising and web analytics, for effective event promotion. LinkedIn, on the other hand, is excellent for B2B events, offering advertising options to connect with specific professionals.
Additionally, organisations can prioritise accessibility by providing accommodations for individuals with disabilities, ensuring that events are inclusive for all participants. Furthermore, organisations can practise ethical marketing and advertising by promoting events accurately and transparently.
In addition, cloud-based apps also store and back up your data for you, so you have less risk of losing your data in case you lose your computer, tablet or smartphone. An impressive enterprise-level solution, Cvent is a standby for meeting planners who manage large conventions and tradeshows. Enhanced attendee engagement.
From keynotes to breakouts, a mobile eventapp that enables content-sharing is critical to your event success. Before, during, and after your events, your attendees are giving you valuable information…are you listening? Event Engagement. Mobile EventApp. Data and Insights. Faster Processes.
Below we look at some strategies that take these new realities into account and which will ensure that you maximize the reach of your next B2B live event. . Diversify your event presence . Of course, allocating time to attend such events can be a challenge for any business; not to mention the often high registration fees.
A large part of these facilities can be provided by using a networking platform or by having an EventApp made especially for your event attendees or for the members of the association. How do you engage attendees at your event? Conventions. This is how most of our associates, partners, and clients do it.
The facility to connect with large numbers of people and the “viral” component of some marketing strategies still make social media a very powerful tool to market your events. For example, if you are advertising a symposium on cardiovascular health, your channel of choice may most probably be LinkedIn instead of Tiktok.
Pre-event practices to get an exceptional footfall at exhibitions revolve around email marketing and social media marketing and paid advertisements. . Approach the exiting attendee database and send an email invite to the upcoming event. Create an event on Facebook & promote it. At the event.
Due to the ways that lead retrieval can help a business expand and connect with new clients or customers, the most successful companies know to invest in successful lead retrieval platforms and apps. Seven Ways a Lead Retrieval App Will Revolutionize Your Company. EventApps Reduce the Amount of Equipment Needed.
Generally, event planning software is used for business-to-business and business-to-consumer professional events. These events can include, but are not limited to the following: Tradeshows Networking events Professional trade conferences User conferences Exhibits and expositions Internal company training.
Types of marketing events. The beauty of event marketing is that there’s practically no limit to the types of events you can plan—especially now that they can be hosted virtually. That said, event marketers generally lump events into three distinct categories: in-person, virtual, and hybrid events.
The payment process will not only be secure, but attendees can receive a printable receipt and instant verification of their position at the event, along with personal account access. Mobile EventApps. A fantastic way to maximise the event experience digitally is to have an event application developed for the event.
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