Event Marketer

JANUARY 27, 2025

There was also a Funnel Vision slot machine activation, where attendees could spin to win a jackpot prize to visit Sphere while discovering how Pinterest helps advertisers score at every stage of the funnel. The post Recap: The Biggest Exhibit Design Trends from CES 2025 appeared first on Event Marketer.

2025 265

2025 Automotive Trade Shows Transportation 265

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Get started today.

Event Marketing 179

Event Marketing Marketing Social Media Advertising 179

Event Marketer

JANUARY 8, 2025

C Space at CES is a series of panel discussions featuring marketing, advertising and media executives who tackle topics like AI, data, personalization, content creation and creator-led marketing.

Marketing 130

Marketing Advertising Event Marketing Trade Shows 130

GEVME

JULY 4, 2018

If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing.

Event Marketing 159

Event Marketing Marketing Social Media Events 159

Eventbrite UK

NOVEMBER 29, 2022

There’s no one-size-fits-all approach to event advertising. But there are essential channels and tactics that each event creator should experiment with. Here are five you should try.

Advertising 145

Advertising Events Event Marketing Event Management 145

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

SmartMeetings

JUNE 29, 2020

To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan. Here’s an effective eight-step approach to creating a marketing plan for your event.

Event Marketing 132

Event Marketing Marketing Advertising Social Media 132

Event Marketer

JANUARY 25, 2024

” –Emma Rathe, Head of Event Marketing, Reddit How do you translate business messaging to a playful, children’s museum-like experience? The post Reddit’s CES 2024 Experience Gives Brands a Key to Context appeared first on Event Marketer. That’s what makes it special.” Ask Reddit.

2024 311

2024 Advertising Event Marketing Marketing 311

Event Marketer

JUNE 13, 2022

More From Twitter’s Event Portfolio: Twitter Woos NewFronts Advertisers with Surprise, Delight and Design. Another popular draw for advertisers is Twitter’s comprehensive data—and how it can power brand decision-making. Twitter’s Candy Store Pop-up Highlights Users’ Sweet Impressions of the Platform. Agency : DesignScene.

2022 352

2022 Advertising Sports Social Media 352

Event Marketer

JANUARY 3, 2024

Dos Equis is a brand primarily known for its advertising, notably “The Most Interesting Man in the World” campaign, featuring the fantastic exploits of a sophisticated older gentleman and a catchphrase—”Stay thirsty, my friends”—that spread through internet meme culture like wildfire. How do your marketing programs differ now?

Advertising 285

Advertising Sports Sponsorships 2024 285

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Marketo Events

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Create event videos that drive buzz.

Event Marketing 167

Event Marketing Marketing Social Media Advertising 167

Event Marketer

JULY 5, 2022

The Cannes Lions International Festival of Creativity descended upon the south of France in person last week, after a three-year hiatus, to honor some of the marketing and advertising industry’s most outstanding work. The post Cannes 2022 Photo Tour: Brand Activations on the Croisette appeared first on Event Marketer.

2022 317

2022 2019 Advertising Entertainment 317

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Event Marketer

JUNE 21, 2021

Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. Drawbacks: There is no paid advertising on Clubhouse. Drawbacks: There’s no paid advertising on Twitter Spaces, you need a Twitter account to participate, the number of speakers in a space is limited and all spaces are public for now.

Social Media 356

Social Media Advertising Speakers 2020 356

Expo Pass

JANUARY 9, 2024

In the age of machines, the Human touch is more important than ever to event marketing. 2023 changed the game for event marketing. New technologies have arrived to transform how we engage with traditional advertising practices. The post Eventful insights: A peek into 2024’s event marketing trends.

2024 158

2024 Event Marketing Marketing Social Media 158

Event Marketer

JANUARY 10, 2025

TikTok also stated that in 2023, the advertising, marketing and organic reach on the app contributed $24.2 Agency: Giant Spoon) The post As a TikTok Ban Looms, A Look at Five Brands That Found Success with the Social Media App appeared first on Event Marketer. billion to the U.S. Since TikToks U.S.

Social Media 278

Social Media Fashion 2023 Advertising 278

Smart Meetings

JANUARY 4, 2024

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

Marketing 264

Marketing Social Media Advertising B2B 264

EventTechBrief

JANUARY 29, 2020

Pay-per-click (PPC) advertising is a key digital marketing tactic for many exhibition and event marketers. Outsourcing PPC advertising to a specialized digital marketing agency like Tag Digital is a great way to reap ample benefits with less effort and risk. What is pay-per-click advertising?

Advertising 185

Advertising Social Media Retail Marketing 185

Expo Pass

MAY 18, 2022

Attendees need to know when the event will happen, who’s speaking, and it all has to sound like an amazing time. But how can event marketing actually boost attendance and revenue? To help you out, we’ll go over some event marketing basics, then show you how to pump up your attendance with a top-notch marketing strategy.

Event Marketing 144

Event Marketing Marketing Social Media Advertising 144

Eventbrite UK

JUNE 5, 2019

It would be great if you could plan your event advertising strategy based on what you wish would happen with your ticket sales — but you know that wishes don’t always come true! Instead, base your strategy on real results from events like yours. The experts at ToneDen have worked with countless events to refine […].

Event Marketing 112

Event Marketing Marketing Advertising Events 112

Event Marketer

SEPTEMBER 20, 2021

“We know that all it takes for a consumer to become an Idahoan fan is simply tasting the quality of our products, so we execute other tactics that allow us to distribute samples, such as targeted mailers, in conjunction with digital media advertising efforts and robust p.r. programs,” Myer says. Agency: Entertainment 3Sixty.

Retail 327

Retail Advertising 2022 Sports 327

Event Marketer

JANUARY 23, 2023

To maintain its positioning, SXM Media saw an opportunity to reach advertisers and clients through a podcast studio it activated at CES 2023 in Las Vegas, Jan 5-6, within The Female Quotient’s Equality Lounge (CES’s Official Equality Partner). 1 most listened-to podcast network for Q3 in 2022 based on total audience reach.

2023 246

2023 Advertising 2022 Marketing 246

Event Marketer

SEPTEMBER 19, 2024

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. COMPANY NEWS Sparks’ Kristy Elisano, chief marketing officer, and Robin Lickliter, chief experience officer have been named finalists in the 21st annual Stevie Awards for Women in Business.

2024 264

2024 Advertising 2023 Marketing 264

Event Marketer

SEPTEMBER 5, 2024

In addition to inviting the media ahead of time for this first pop-up (with more planned in the region this year), the brand is leveraging the content filmed for social media and advertising efforts.

Social Media 312

Social Media Advertising Marketing Event Marketing 312

Eventmobi

AUGUST 15, 2019

Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . If that isn’t reason enough to live stream your next event, I don’t know what is. .

Event Marketing 150

Event Marketing Marketing Social Media Events 150

Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. But the continued desire for virtual events can’t be downplayed.

2021 334

2021 2020 Event Marketing Hotels 334

Endless Events

JULY 6, 2020

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever. Keep Marketing Efforts Going After The Event.

Event Marketing 122

Event Marketing Marketing Social Media Advertising 122

Event Marketer

APRIL 25, 2022

This category is one of the largest categories of advertising in the country. And a lot of the advertising and communications look and feel and sound very similar. And then, it’s important to make advertising that is endemic to the channel that you’re in versus force-feeding your advertising into that channel.

Wireless 246

Wireless Advertising 2021 Marketing 246

Event Marketer

AUGUST 22, 2024

Out-of-home advertising also boosted the events in each city, such as a giant billboard outside of the Javits Center in NYC and ads in Grand Central Station, Penn Station and Hudson Yards. “We May Hall (Dr.WrinkleStopper), with almost 4,000 followers on Instagram. (We million views.)

Advertising 286

Advertising Education Entertainment Social Media 286

Event Marketer

SEPTEMBER 30, 2024

Image: Courtesy of Captain Morgan ‘Q4 IS CALLING’ AND SPOTIFY IS ANSWERING WITH PAYPHONE TAKEOVERS Fall has just begun, but Spotify Advertising is already jingling all the way. Attendees enjoyed craft cocktails, waterside views, onboard challenges that unlocked more surprises and a performance by rap star Aminé.

Advertising 289

Advertising 2025 Social Media 2024 289

Event Marketer

OCTOBER 9, 2023

To that end, in teeing up the tour, Shipt partnered with actress and writer Issa Rae on a summer internship program in which four Howard University students developed a national advertising campaign for the Shipt Student Membership. 1 at an event hosted by the brand.

Social Media 317

Social Media Advertising Retail Banking 317

Event Marketer

JULY 3, 2024

And in some cases, earning and keeping the attention of the innovative, c-suite-level advertisers and marketers in attendance poses a greater challenge than sticking to the budget (this is an event hosted along the French Riviera, after all). Intimate interactions and dwell time are prioritized over throughput.

2024 289

2024 Advertising 2023 Consulting 289

Event Marketer

OCTOBER 2, 2023

Your monthly event sustainability update T he Advertising Specialty Institute found in its 2019 Global Ad Impressions Study that consumers hold on to a typical promotional item for, on average, one year and 23 percent of products are thrown away. Send them to EM’s Managing Editor Juanita Chavarro Arias at jchavarro@accessintel.com.

Sustainability 312

Sustainability 2013 Trade Shows Advertising 312

Event Marketer

OCTOBER 23, 2023

Brands no longer need to approach marketing as advertising. “If Head to Chief Marketer to read the full story Featured photo credit: PepsiCo The post Pepsi CMO Todd Kaplan: ‘We Don’t Chase Trends. ’ appeared first on Event Marketer. It Doesn’t Have to Be an Ad. We Chase Consumers.’

Advertising 312

Advertising Sports Entertainment Marketing 312

Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing.

Social Media 127

Social Media Event Marketing Marketing Trade Shows 127