Event Marketer

JANUARY 17, 2025

So, we sat down with Nelson to dig into the why, and the how, for event planners. More on This Topic: The Mocktail Movement Goes Mainstream Sampling: Seedlip Shares Five Insights on the Booming Non-alcoholic Spirits Movement Event Marketer: Tell us about your observations around alcohol in the events industry.

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Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Get started today.

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Event Marketing Marketing Social Media Advertising 179

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Social Media Advertising B2B 264

GEVME

JULY 4, 2018

If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing.

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Event Marketing Marketing Social Media Events 159

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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Event Marketing Marketing Social Media Consulting 195

Event Marketer

JANUARY 27, 2025

There was also a Funnel Vision slot machine activation, where attendees could spin to win a jackpot prize to visit Sphere while discovering how Pinterest helps advertisers score at every stage of the funnel. The post Recap: The Biggest Exhibit Design Trends from CES 2025 appeared first on Event Marketer.

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2025 Automotive Trade Shows Transportation 265

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Event Marketing Marketing Social Media Advertising 148

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

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Event Marketing Marketing Social Media Event Apps 149

SmartMeetings

JUNE 29, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan.

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Event Marketing Marketing Advertising Social Media 132

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

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Event Marketing Marketing Social Media Advertising 120

Marketo Events

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Create event videos that drive buzz.

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Event Marketing Marketing Social Media Advertising 167

Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. From AR to AI, it’s a whole new world for event planners. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. Ethical marketing. The result is increased conversions.

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2024 Event Marketing Marketing Social Media 158

Event Marketer

JULY 26, 2021

Storytelling has always been the beating heart of experiential marketing. The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. Mark Henneberger , Vice President of Events Solutions at Walmart.

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Marketing 2020 Event Marketing Speakers 312

Smart Meetings

APRIL 4, 2025

Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.

Hotels 130

Hotels Sustainability Social Media Advertising 130

Event Marketer

AUGUST 14, 2023

Look no further than the obvious lack of brand-backed Pride events, advertising and charitable donations this year. The post Podcast: Why Brands Need to ‘Get Comfortable with Being Uncomfortable’ in LGBTQ+ Marketing appeared first on Event Marketer.

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Event Marketer

JANUARY 10, 2025

TikTok also stated that in 2023, the advertising, marketing and organic reach on the app contributed $24.2 Agency: Giant Spoon) The post As a TikTok Ban Looms, A Look at Five Brands That Found Success with the Social Media App appeared first on Event Marketer. billion to the U.S. Since TikToks U.S.

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Social Media Fashion 2023 Advertising 278

Expo Pass

MAY 18, 2022

Events need marketing. Attendees need to know when the event will happen, who’s speaking, and it all has to sound like an amazing time. But how can event marketing actually boost attendance and revenue? Why is event marketing important? How to promote an event. This is a fact. Let’s get to it!

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Event Marketing Marketing Social Media Advertising 144

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks.

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Marketing Sports Hospitality Tourism 246

Eventmobi

AUGUST 15, 2019

Live video better connects your audience to the focus of the event, cultivates a feeling that makes them feel part of the excitement, and harvests engagement in ways that scripted video never could. . How to use live video at your event . If that isn’t reason enough to live stream your next event, I don’t know what is. .

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Event Marketing Marketing Social Media Events 150

Endless Events

JULY 6, 2020

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever. What can help you boost the popularity of the experience?

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Event Marketing Marketing Social Media Advertising 122

Event Marketer

JANUARY 25, 2024

” –Emma Rathe, Head of Event Marketing, Reddit How do you translate business messaging to a playful, children’s museum-like experience? Insert the orange key, and insights about different marketing solutions implemented by actual brands put it all into context. That’s what makes it special.” Ask Reddit.

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2024 Advertising Event Marketing Marketing 311

Event Marketer

JUNE 13, 2022

More From Twitter’s Event Portfolio: Twitter Woos NewFronts Advertisers with Surprise, Delight and Design. The idea was to highlight how brands can extend their marketing partnerships on Twitter to gain resonance and relevance in the moment. Twitter’s Candy Store Pop-up Highlights Users’ Sweet Impressions of the Platform.

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2022 Advertising Sports Social Media 352

Event Marketer

JANUARY 3, 2024

Dos Equis is a brand primarily known for its advertising, notably “The Most Interesting Man in the World” campaign, featuring the fantastic exploits of a sophisticated older gentleman and a catchphrase—”Stay thirsty, my friends”—that spread through internet meme culture like wildfire. How do your marketing programs differ now?

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Advertising Sports Sponsorships 2024 285

Event Marketer

JULY 5, 2022

The Cannes Lions International Festival of Creativity descended upon the south of France in person last week, after a three-year hiatus, to honor some of the marketing and advertising industry’s most outstanding work. The post Cannes 2022 Photo Tour: Brand Activations on the Croisette appeared first on Event Marketer.

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2022 2019 Advertising Entertainment 317

Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing. Choosing a social media platform.

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Social Media Event Marketing Marketing Trade Shows 127

Eventbrite UK

JUNE 5, 2019

It would be great if you could plan your event advertising strategy based on what you wish would happen with your ticket sales — but you know that wishes don’t always come true! Instead, base your strategy on real results from events like yours. The experts at ToneDen have worked with countless events to refine […].

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Event Marketing Marketing Advertising Events 112

Event Marketer

JULY 12, 2021

The following insights were derived from the Event Marketer x Mosaic EventTrack 2021 industry forecast, AnyRoad’s Experiential Trends 2021 report, Northstar Meetings Group’s May 2021 Pulse Survey and Bizzabo’s Q2 2021 Virtual Events Benchmark Report. But the continued desire for virtual events can’t be downplayed.

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2021 2020 Event Marketing Hotels 334

Event Marketer

SEPTEMBER 20, 2021

“We’re looking to increase household penetration by introducing new consumers to the quality and convenience the Idahoan brand offers, while reminding current consumers why they started purchasing our products in the first place, driving consumer retention,” says Wes Myer, director-retail marketing at Idahoan Foods. programs,” Myer says.

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Retail Advertising 2022 Sports 327

PCMA Convene

JANUARY 30, 2020

Is your event-marketing campaign generating enough ROI? Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Here are a few of our favorite new marketing trends to get you started. 3 Omnichannel Marketing. 4 Word-of-Mouth Marketing.

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Event Marketing Marketing Social Media B2B 112

Picatic by Eventbrite

NOVEMBER 18, 2021

Advertise your full events calendar for the price of just one ad with multi-event ads. Events are booming. This is […].

Marketing 195

Marketing Advertising Events Event Marketing 195

Eventtia

JANUARY 2, 2023

It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. Get your event planning template and checklist. What Is Event Marketing? In B2B event marketing (i.e.

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Event Marketing 2023 Marketing B2C 113

Event Marketer

SEPTEMBER 19, 2024

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. He will oversee XDA’s growth strategies, client acquisition, and market expansion efforts. Submit your news here. Melanie Goodwin joins as senior creative strategist.

2024 264

2024 Advertising 2023 Marketing 264

Eventbrite UK

NOVEMBER 29, 2022

There’s no one-size-fits-all approach to event advertising. But there are essential channels and tactics that each event creator should experiment with. Here are five you should try.

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Advertising Events Event Marketing Event Management 145

Event Marketer

JUNE 21, 2021

Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. Drawbacks: There is no paid advertising on Clubhouse. Android users.

Social Media 356

Social Media Advertising Speakers 2020 356

Event Farm

SEPTEMBER 12, 2017

Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused. Forbes recently published an article with the headline: " Reaching the Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials." Hosting just any event isn't enough.

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Marketing Speakers Social Media Event Marketing 222

Event Marketer

SEPTEMBER 5, 2024

Foot traffic at convenience stores is outpacing foot traffic at traditional QSRs, according to market data , as the EV market impacts how vehicle owners plan to “gas up” (and for how long), while inflation drives consumers toward more affordable options.

Social Media 312

Social Media Advertising Marketing Event Marketing 312

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

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Marketing Social Media Sponsorships Advertising 195