SmartMeetings

JUNE 29, 2020

To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan. Here’s an effective eight-step approach to creating a marketing plan for your event.

Event Marketing 132

Event Marketing Marketing Advertising Social Media 132

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Attendease

JUNE 20, 2023

As an event planner, you’ve got a lot on your plate. From coming up with a theme, to securing standout keynote speakers and handling the budget and more… you’re practically a superhero! But let’s face it, even superheroes need a sidekick like a good corporate event technology. There’s a better way!

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Event Marketer

JANUARY 23, 2023

To maintain its positioning, SXM Media saw an opportunity to reach advertisers and clients through a podcast studio it activated at CES 2023 in Las Vegas, Jan 5-6, within The Female Quotient’s Equality Lounge (CES’s Official Equality Partner). 1 most listened-to podcast network for Q3 in 2022 based on total audience reach.

2023 246

2023 Advertising 2022 Marketing 246

Attendease

FEBRUARY 20, 2019

An increasing number of events are adopting non-traditional layouts and session formats as part of their personalization efforts. Further technological developments since 2016 have taken virtual and hybrid events from the “new kids on the block” of the events world to standard offerings in many cases.

2019 375

2019 Event Planning 2016 2018 375

Event Marketer

OCTOBER 18, 2021

If you didn’t produce or attend a virtual event in 2020, are you really an event marketer? But as in-person experiences make a comeback, many event professionals are tasked with a new challenge: shifting the virtual events they developed during the pandemic into real-world experiences. Toubas agrees.

Hospitality 342

Hospitality Speakers Healthcare Advertising 342

Endless Events

JULY 6, 2020

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever. What can help you boost the popularity of the experience?

Event Marketing 122

Event Marketing Marketing Social Media Advertising 122

Expo Pass

MAY 18, 2022

Attendees need to know when the event will happen, who’s speaking, and it all has to sound like an amazing time. But how can event marketing actually boost attendance and revenue? To help you out, we’ll go over some event marketing basics, then show you how to pump up your attendance with a top-notch marketing strategy.

Event Marketing 144

Event Marketing Marketing Social Media Advertising 144

Attendease

NOVEMBER 18, 2021

For example, you can create a special code for your speakers, sponsors, and exhibitors, so they can share the event with their audience. This will help increase your promotion reach, as your “partners” will be promoting directly with their audience, who might not necessarily know you and your event. Marketing channels.

2022 366

2022 Social Media Advertising Financial 366

PCMA Convene

JANUARY 30, 2020

Is your event-marketing campaign generating enough ROI? Are you feeling like your event-marketing campaign isn’t generating the same kind of spark — or ROI — it once did? Here are a few of our favorite new marketing trends to get you started. 4 Word-of-Mouth Marketing. Photo Credit Adobe Stock/SFIO CRACHO).

Event Marketing 112

Event Marketing Marketing Social Media B2B 112

Event Industry News

JULY 9, 2019

Conferences, exhibitions, brand activations, seminars, workshops – we employ speakers for a wide selection of events. They can also be invaluable for getting your audience to your event in the first place. Speakers can present you with a broader reach and wider engagement. Ensure any images are branded to your event.

Speakers 99

Speakers Marketing Social Media Advertising 99

Event Marketer

JULY 26, 2021

The most memorable events immerse attendees into a story, make them part of the story and send attendees home feeling like they have a better understanding of the story the brand is trying to tell. It’s that connective tissue that holds your event together. Mark Henneberger , Vice President of Events Solutions at Walmart.

Marketing 312

Marketing 2020 Event Marketing Speakers 312

Eventory

DECEMBER 20, 2018

At the very end of the year, every marketing manager takes a closer look at what the upcoming 12 months will bring. 2019 will offer lots of events of all kinds but it will be especially rich in advertising conferences and marketing related events. What advertising conventions can bring you? 5 SMX West.

Advertising 77

Advertising 2019 Conference Social Media 77

Attendease

JANUARY 17, 2020

Make sure the registration software offers on-site event registrations. Event analytics software for administrators to collect important data about the number of visitors, leads generated, revenue, etc. A comprehensive solution is to get an all-in-one event management tool like Attendease. Event marketing automation.

2020 293

2020 Social Media B2B B2C 293

Eventsforce

FEBRUARY 18, 2020

You can create interest around your event by developing sneak previews of what will be on offer. For example, let’s say that your key speaker for a medical event is an expert in Toxicology. Related reading: 3 Content Marketing Tips for Event Planners. 5) Get Your Email Marketing Right .

Event Marketing 99

Event Marketing Marketing Social Media Speakers 99

Nunify

JANUARY 4, 2022

Event Industry Trends. Event Professional’s Outlook. Virtual Event Platform & Feature Usage. Virtual Event Engagement. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Forrester , 2021 ). Eventmarketer , 2021).

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Event Marketer

AUGUST 26, 2024

And the experience is hard to miss thanks to a fleet of little autonomous Amazon robots that have been roaming Market Street to advertise the activation. Free workshops, boot camps, experiential programming and speaker presentations tailored to different aspects and users of GenAI are also on the agenda.

Food and Beverage 279

Food and Beverage Advertising Marketing Speakers 279

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Eventmobi

JUNE 4, 2024

Advertise across all of these platforms for the widest possible reach—along with LinkedIn, since its users are probably looking for professional development opportunities like your event! Ensure your association’s visuals and messaging shine on every social media platform.

Social Media 301

Social Media Advertising Events 2023 301

PCMA Convene

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. based events. “I An event’s loyal attendees — and the authentic enthusiasm they provide — cultivate trust in prospects. “I

Event Marketing 98

Event Marketing Marketing Social Media 2022 98

Eventsforce

DECEMBER 15, 2022

From pre-show advertising to post-show highlights and client testimonials, event industry professionals acknowledge the power and reach of video marketing. Virtual, hybrid, or in-person — no matter the format of your event, the customisable power of video makes it the perfect vehicle for personalisation.

Event Marketing 105

Event Marketing Marketing Speakers Advertising 105

Event Farm

SEPTEMBER 12, 2017

As a millennial myself, I don't agree that we're unreachable, but I do agree with a basic tenant of the article: that millennials have conditioned ourselves to ignore traditional forms of advertising—even online ads—and experiential marketing can help break through the noise. CONSISTENTLY CREATE HIGH-QUALITY CONTENT.

Marketing 222

Marketing Speakers Social Media Event Marketing 222

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Those attending in person can go to workshops, engage with each other, interact with speakers, and ask questions. 2) Apple Special Events.

Social Media 279

Social Media 2021 Trade Shows Events 279

Socio Events

SEPTEMBER 22, 2022

Given that the event planning industry has evolved into a multi-billion dollar market , it’s no wonder why events are now an incredibly popular marketing channel. But successful event marketing isn’t always simple or easy. That’s what an event marketing plan is all about. The good news?

Event Marketing 98

Event Marketing Marketing 2022 Social Media 98

Social Tables

JULY 31, 2021

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Are you hosting a lecture?

Advertising 174

Advertising Retail Social Media Marketing 174

Eventmobi

FEBRUARY 15, 2019

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.

Marketing 152

Marketing Social Media Speakers 2018 152

Attendease

FEBRUARY 6, 2019

According to research by Event Manager Blog , event planners listed event websites and event registration sites as the third and fourth most effective tools, respectively, for event marketing (behind social media and email marketing).

Event Management 225

Event Management Management Event Apps Technology 225

Planning Pod

APRIL 12, 2020

Promotion – Will marketing or promotional efforts be required Geographical radius – What region or area will you be attracting attendees from Content – What type of content fits the purpose and audience needs (speakers, presentations, entertainment, etc.) Event Income.

Food and Beverage 206

Food and Beverage Social Media Insurance Entertainment 206

GEVME

MAY 30, 2018

Relevant: 5 best creative examples of Facebook event advertising and event. Email marketing. You can explore relevant local platforms or industry-specific media sources and then add some buzz to your event by creating content that discloses the value of your event. promotion strategy.

Social Media 231

Social Media Marketing Advertising Events 231

EventTechBrief

MAY 22, 2018

Rachel Stephan, senior event marketing strategist at sensov/ event marketing, has spent the last 17 years helping event professionals and associations promote their conferences and congresses. A study by Nielsen found 92 percent of consumers trust peer recommendation – while only 33 percent trust advertising.

Social Media 178

Social Media Marketing Tech Speakers 178

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

Marketing 246

Marketing Sports Hospitality Tourism 246

Attendease

OCTOBER 2, 2019

2019 Event Technology Guide: An integrated event technology stack to help you manage your event throughout your entire event lifecycle. Focus on being productive instead of being busy” is the advice from Tim Ferris, entrepreneur and international speaker. EVENT MANAGEMENT. Online Advertising.

Event Management 170

Event Management Technology Management Social Media 170

GEVME

JUNE 13, 2018

Create a conference marketing plan: Write content (emails, agenda lists, speakers’ bios, blog posts, etc.). Pick the channels that will be used for advertising. Prepare and run post-event marketing activities. Use post-event surveys to capture insights about the event. Invest in paid ads.

Conference Planning 200

Conference Planning Conference Speakers Advertising 200

GEVME

MAY 29, 2018

Handling complex event marketing. Corporate event management software can be an excellent marketer. Despite the myth that corporate meetings don’t have to be promoted, event professionals tackle many types of events that need some strong advertising, like product launches or charity galas.

Corporate Events 217

Corporate Events Event Management Management Corporate Meetings 217

Expo Pass

SEPTEMBER 10, 2024

This approach connects with their value for connection and community and reassures them that you’re committed to more than just the speaker lineup but also to making a genuine impact. While everyone else grew up enjoying the Doritos commercials during the Superbowl, Gen Z has been bombarded with advertisements across digital spaces.

Social Media 166

Social Media Sustainability Advertising Education 166