GEVME

JULY 4, 2018

If no one heard about your event, it never really happened. Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing. Sponsorship targets.

Event Marketing 159

Event Marketing Marketing Social Media Events 159

Event Marketer

OCTOBER 3, 2022

Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. More Sponsorship Tactics: What We Learned About Hybrid Events From Two Weekends of Essence Fest. Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House. A presence that is “felt.”.

2030 312

2030 Sponsorships 2007 Fashion 312

GEVME

JUNE 4, 2019

Searching for and finding sponsors for your event is the most important part of what we do. Why is event sponsorship crucial? S ponsorship often generates media coverage that may not have otherwise been available for your event. Also, remember that sponsorship is not a duty but a free will from a partner.

Sponsorships 136

Sponsorships Trade Shows Events Advertising 136

Event Marketer

JUNE 21, 2021

Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. Drawbacks: There is no paid advertising on Clubhouse. There’s plenty of evidence that brands are paying influencers to sponsor their rooms, but there’s no official sponsorship platform. Available on: iOS and recently went into beta for U.S.

Social Media 356

Social Media Advertising Speakers 2020 356

GEVME

JUNE 20, 2019

Are you looking for an event sponsor or perhaps you want to become one? If so, you will certainly be interested in writing event sponsorship for the event. What is event sponsorship? Learn about your sponsorship obligations as an existing sponsor. How to write rules for event sponsorship.

Sponsorships 120

Sponsorships Advertising Social Media Events 120

Event Marketer

SEPTEMBER 27, 2021

Explore more Olympics Sponsorship Strategies: Inside Seven Top Activations From the Summer Olympics. The automaker, which suspended advertising in Japan because of the unpopularity of the games locally, opted for a virtual experience. Here’s a look at four Olympic campaigns that stood out. emblem for the 10-hour journey.

Airlines 289

Airlines 2020 Sponsorships Sports 289

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. The development of event technology has led to new and more effective ways to monitor ROI. Reasons to measure event marketing success. Setting SMART goals.

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Event Marketer

JANUARY 19, 2024

Over the last 13 years as a lead sponsor, Adobe has leveraged the festival as a platform to merge product announcements with events and CSR missions to help tell a cohesive story about its brand and mission. 18, we hopped on a call with Freeland to talk program strategy, engagement and advice for fellow brand marketers making the trek.

Sponsorships 321

Sponsorships Entertainment Sports Marketing 321

SmartMeetings

JUNE 29, 2020

To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan. Here’s an effective eight-step approach to creating a marketing plan for your event.

Event Marketing 132

Event Marketing Marketing Advertising Social Media 132

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. They help to save time and efforts during the event promotion. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Attendease

NOVEMBER 18, 2021

You could have people deciding to turn up last minute, and this could help you fill up your event. However, you might want to charge slightly more at the door to encourage people to buy well before the event. . Marketing channels. As for marketing, you should explore the different channels you’d like to market through.

2022 366

2022 Social Media Advertising Financial 366

Event Marketer

MARCH 4, 2024

Organizers issued refunds and offered a mea culpa after police were called to mediate the situation, stating: “Unfortunately, last minute we were let down in many areas of our event and tried our best to continue on and push through and now realise we probably should have canceled first thing this morning instead.”

Government 299

Government Advertising Trade Shows Sponsorships 299

Endless Events

JULY 6, 2020

We’ve discussed attendee engagement , sponsorships , mistakes – just to name a few. But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. But what are the virtual event marketing ideas that you should look at, specifically?

Event Marketing 122

Event Marketing Marketing Social Media Advertising 122

Bizzabo

DECEMBER 17, 2018

Get ready for the most comprehensive list of event marketing statistics, event management statistics and event planning statistics on the internet for 2019 and beyond! There is no doubting the power of live events. Plus, we've added industry-specific insights into live event marketing for 2019.

Event Marketing 98

Event Marketing 2019 Marketing 2014 98

Event Marketer

SEPTEMBER 30, 2024

Image: Courtesy of Captain Morgan ‘Q4 IS CALLING’ AND SPOTIFY IS ANSWERING WITH PAYPHONE TAKEOVERS Fall has just begun, but Spotify Advertising is already jingling all the way. Attendees enjoyed craft cocktails, waterside views, onboard challenges that unlocked more surprises and a performance by rap star Aminé.

Advertising 289

Advertising 2025 Social Media 2024 289

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

Marketing 246

Marketing Sports Hospitality Tourism 246

Nunify

JANUARY 4, 2022

Event Industry Trends. Event Professional’s Outlook. Virtual Event Platform & Feature Usage. Virtual Event Engagement. Event Industry Trends. By 2028 global virtual event market could reach $500+ billion ( Global news wir e, 2021). Forrester , 2021 ). Eventmarketer , 2021).

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? instagram) is a surefire way to advertise your conference to Candace.

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Marketer

FEBRUARY 23, 2025

Curate, Don’t Bombard During a busy event, the restroom may be the only place where attendees can have a moment to themselves. Blatant advertising that feels invasive would send the wrong message. The post Beyond the Booth: How Exhibitors Can Leverage Restroom Real Estate appeared first on Event Marketer.

Trade Shows 130

Trade Shows Advertising 2024 Hotels 130

Event Marketer

JULY 3, 2023

Using community as its North Star, Reddit and experiential agency partner Giant Spoon took on the preeminent events to illustrate to potential partners how redditors influence and inspire, and how their brands could leverage the untapped power of finding their people. We know advertisers are consumers, too. We all like to have fun.

2023 246

2023 Fashion Advertising Sponsorships 246

Attendease

JANUARY 17, 2020

Make sure the registration software offers on-site event registrations. Event analytics software for administrators to collect important data about the number of visitors, leads generated, revenue, etc. A comprehensive solution is to get an all-in-one event management tool like Attendease. Event marketing automation.

2020 293

2020 Social Media B2B B2C 293

Eventory

FEBRUARY 12, 2019

In times of customers immunized to traditional advertising methods brands look for new ways to catch people’s attention. When dealing with products that have additional restrictions in terms of marketing practices the struggle becomes even more real. Events – the new way to promote the brand . How did it go?

Sponsorships 79

Sponsorships Advertising Social Media Marketing 79

Event Marketer

FEBRUARY 5, 2024

MILLER LITE IS UNLEASHING 1,000 HUMAN BEER ADS Swapping a traditional Super Bowl spot for living, breathing advertisements, Miller Lite and its “Running of the Beer Ads” campaign is taking a new route for the Big Game this year. From sunset on Jan. 31 to sunrise on Feb. Tom Brady, who? A beer route, to be precise.

Advertising 305

Advertising Marketing Technology Event Marketing 305

Eventmobi

MAY 17, 2023

Event sponsorship ROI metrics Sponsorships are a cornerstone of successful events, providing additional financial or in-kind resourcing that means more programming, activities, and connections for your attendees. And that’s where knowing how to measure event sponsorship ROI is crucial.

Sponsorships 195

Sponsorships Social Media Financial Event Apps 195

Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

Sponsorships 195

Sponsorships Financial Social Media Conference 195

GEVME

SEPTEMBER 24, 2019

Event revenue types. Online and offline advertising. Today’s marketers have a host of advertising choices through both online and offline channels. Online advertising and offline event advertising are seen as two totally separate, distinct ways to reach your target audience and balance revenue streams.

Advertising 120

Advertising Food and Beverage Sponsorships Events 120

Attendease

DECEMBER 23, 2019

Personalized Content: Send personalized email messages , including their name, company, or information about previous events they attended. Social media advertising: If you have a large list of contacts, you can create custom social ads with messages specific to each segment you want to target. Gamification.

2020 243

2020 Event Apps Social Media Travel 243

Social Tables

NOVEMBER 12, 2021

How should I use event signage? . Event signage is used in a variety of ways. It can be used to advertise a brand, business, or product, as well as direct people to a physical location. . Incorporating branded staff t-shirts is a simple, effective way to turn people into walking advertisements for a business or event.

Advertising 148

Advertising Trade Shows Social Media Events 148

Event Industry News

MAY 30, 2022

Tag Digital is an event marketing agency, suppporting the world’s leading event organisers reach their goals and overcome their digital challenges, from generating ticket sales and exhibitor leads to building new data and digital sponsorship. What can Tag Digital support event organisers with?

Advertising 105

Advertising Sponsorships 2022 2021 105

SpotMe Blog

JULY 25, 2021

MozCon takes advantage of its pre-recorded content to attract visitors to their website through SEO content marketing, allowing visitors to watch their content for free, while advertising their next event. . Moz understands the SEO advantage of repurposing old event footage into promotional material to market their next event.

Social Media 279

Social Media 2021 Trade Shows Events 279

Endless Events

OCTOBER 11, 2022

Sponsors get the limelight at your event in exchange for cutting you a check. That might mean giving your sponsors advertisements, sponsored sessions, or shoutouts during the event. . If you’re a small brand or creating a new event, you likely don’t have sponsorship requests flooding your inbox.

Sponsorships 118

Sponsorships Social Media Financial Advertising 118

Attendease

FEBRUARY 6, 2019

According to research by Event Manager Blog , event planners listed event websites and event registration sites as the third and fourth most effective tools, respectively, for event marketing (behind social media and email marketing).

Event Management 225

Event Management Management Event Apps Technology 225

Attendease

NOVEMBER 18, 2021

You could have people deciding to turn up last minute, and this could help you fill up your event. However, you might want to charge slightly more at the door to encourage people to buy well before the event. Marketing channels. As for marketing, you should explore the different channels you’d like to market through.

2022 195

2022 Social Media Advertising Financial 195

GEVME

JUNE 13, 2018

Create a conference marketing plan: Write content (emails, agenda lists, speakers’ bios, blog posts, etc.). Pick the channels that will be used for advertising. Prepare and run post-event marketing activities. Use post-event surveys to capture insights about the event. Create a dedicated conference page.

Conference Planning 200

Conference Planning Conference Speakers Advertising 200

SmartMeetings

MARCH 24, 2017

Is it possible that traditional advertising has passed its prime? These days, ad pervasiveness is commonly paired with users’ newfound skepticism and distrust of advertising. They want something that doesn’t only appease a marketing team. They want something that doesn’t only appease a marketing team. billion in 2016.

Sponsorships 49

Sponsorships Advertising 2016 2017 49

Eventbase

JANUARY 30, 2020

Sponsorship sales make up a significant chunk of the production budget of most enterprise events. Therefore, it’s incredibly important that sponsors have a good experience at your event and return year after year. Here are three innovative ways to breathe new life into your sponsorship programs: 1.

Sponsorships 52

Sponsorships Advertising Event Apps 2019 52

Bizzabo

JUNE 11, 2021

Event sponsorships are a vital part to any event marketing campaign, but one of the hardest parts of securing the right event sponsors is knowing where to look. How do you find sponsors for an event? Even in 2021, there is no foolproof formula to guarantee sponsorship. Define the sponsorship criteria.

2021 109

2021 Sponsorships Social Media Advertising 109