This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Effective branding helps supporters remember who you are, builds an identity for your nonprofit, and boosts your marketing and advertising results. Incorporate this message into all of your planning documents, especially your marketingplan. Branding is a crucial part of any organization’s success.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down eventmarketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Research the event destination.
Online and offline advertising. Today’s marketers have a host of advertising choices through both online and offline channels. Online advertising and offline eventadvertising are seen as two totally separate, distinct ways to reach your target audience and balance revenue streams. Media rights.
Here are some go-to ways to create “mini-peaks”: Early access tickets: Tickets with bonuses or discounts available exclusively to past attendees or your marketing list subscribers. Early bird tickets: Discounted tickets for people who buy within a short time of your event going live. Using event ticketing software.
The global event management software market value is estimated to be a whopping USD 6.4 Event management software is gaining traction for a reason – with events shifting gears to hybrid and virtual formats event managers are able to onboard tools and software to manage the varied organizing tasks.
Eventmarketing is rapidly evolving due to technological advancements and changes in customer preferences. Eventmarketing has shown to be a successful tool for businesses to connect with their audience on a personal level, from its basic origins to today’s dynamic and engaging techniques.
12 eventplanning problems and solutions for 2025 You dont have a back-up plan for your event Be prepared for everything. Solution - Use a centralized event management system: Put a centralized system in place that helps to monitor your entire planning process.
Of course, a comprehensive promotion of the event that includes advertising, announcements, and PR activities may also be implemented to the fullest, but any event life cycle starts with a description, so make sure it’s effective. . Event description Dos and Don’ts. Contact us for eventplanning assistance.
Reasons why PR needs to be part of eventplanning. Here’s why PR and eventplanning should also be a tool in the event planner’s toolbox. . Content marketing. How will the eventplanningtools help you? Use it each time you have something to announce.
Marketing groups are subsidising live events more than ever before. The power of a live event, particularly a hyper-personalised in-person event, lies in the potential it provides to meet with a core demographic in person. Email marketing features should enable you to filter attendees for unique, targeted messages.
Define your culinary niche Before you start building your business plan, take some time to think about your culinary niche. Will you cater to a niche market or provide wide-ranging catering services for larger events? It should also identify your ideal clients, what type of catering you provide, and what events you cater to.
However, if you are new to this or just looking to know more, you are probably wondering how to host an online event , and how to do it right. . Feeling confused, unsure, and overwhelmed when it comes to online eventplanningtools is normal. Promoting Your Online Event. And create captivating content. Conclusion.
Marketing groups are subsidising live events more than ever before. The power of a live event, particularly a hyper-personalised in-person event, lies in the potential it provides to meet with a core demographic in person. Email marketing features should enable you to filter attendees for unique, targeted messages.
Restaurant eventplanning and preparation tips Whether you’re new to events or looking for ways to streamline the planning process , follow these tips and best practices to improve your approach to events: Create a signature event , like a watch party or game night, and host it regularly to generate buzz for your venue.
If possible, once you find a potential speaker, attend an event where they will be speaking to get the best understanding of their work. Many speakers would love the opportunity to speak at an event for exposure, to market a new book or simply because their beliefs align with the event's goals. During the Event.
From that interest, your company's sales or marketing team will follow up by contacting the leads to make a sale or accomplish a goal. Once you've gathered the data, you can use it to connect with the lead, whether through automated marketing protocols or a member of your sales staff, to ensure the most impactful follow-up.
Why You Need an Event Strategy. As we mentioned above, events have never been more important. According to the EventMarketing 2019: Benchmarks and Trends Report , most marketers believe that events comprise the single-most important channel for accomplishing key business goals. Event Success KPIs.
Your ability to estimate how much this will cost will depend mainly on the venue of your corporate event. Marketing & PR Marketing is an important aspect of any event. Consider the tools you intend to use to market your event and make your choices based on which are most aligned with your budget.
This interest has been evident in both online searches and in the demand for virtual event management software and video conferencing software. Before the coronavirus outbreak, virtual events were estimated to grow from $14 billion in 2018 to $18 billion in 2023. Marketing and Sales. Event Website / Webpage. Performances.
We organize all of the trending information in your field so you don't have to. Join 42,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content