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Q&A: How One Event Speaker is on a Mission to Support Sober Lifestyles

Event Marketer

For Nelson, its all about starting the conversation among event planners, attendees and, most importantly, venues to rethink how we orient networking and food and beverage. Many times, at conferences, the black bars that get pulled up at the events are run by food and beverage. How about the role the venues play in this?

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Sponsorship Needs to Be More Than Banners and Clings

Velvet Chainsaw

Problem is, when you dig into these resources, you find that they are more focused on print and digital advertising than true sponsorship. Mattering can include attendee experience enhancers like a charging station, free Wi-Fi, food and beverage offerings or a give-away that attendees value.

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Culinary Finance 101: Food Costs for Restaurant Owners

Planning Pod

Many restaurant owners today are struggling to avoid rising food costs eating into profits and hindering their overall growth. At Planning Pod, we’ve noticed an uptick in business owners asking for tips on lowering food costs while maximizing profits. Not sure how to calculate your food cost percentage for a specific dish?

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Smart Moves in Columbus, Boston and More

Smart Meetings

With 22 years of robust expertise across marketing, sales and revenue management at distinguished properties, she will work to spearhead the brand’s revenue management, digital marketing, advertising and social media efforts.

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Event Budget Basics: Everything You Need to Know

Eventmobi

Food & Beverage ($35/person). According to a Professional Convention Management Association (PCMA) survey , 36% of all in-person event expenses are for food and beverages (F&B) alone. They do, however, care about an overall great experience, and food and beverage is a large component of attendee satisfaction.

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The Brief: Flavor Fantasies and GenAI Lofts

Event Marketer

17, more than 100 New Yorkers joined FreshDirect at Domino Park in Williamsburg to make connections through, as FreshDirect puts it, “the greatest love language of all—food.” And the experience is hard to miss thanks to a fleet of little autonomous Amazon robots that have been roaming Market Street to advertise the activation.

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More Marketing Isn’t the Answer

Velvet Chainsaw

Attendees value experiences like food and beverage, speakers/entertainment, and learning environments with good audiovisual. The bigger issue is that they’re selling something that’s not moving the needle for advertisers nor embracing a digital-first strategy. Less print This one is a no-brainer.