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Smart Moves in Columbus, Boston and More

Smart Meetings

With 22 years of robust expertise across marketing, sales and revenue management at distinguished properties, she will work to spearhead the brand’s revenue management, digital marketing, advertising and social media efforts.

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Smart Moves in Berkeley, Hollywood and More

Smart Meetings

In his most recent role as general manager of Calistoga Motor Lodge, he spearheaded a construction project that added 39 rooms, reduced food and beverage costs and skillfully managed finances. He will lead all advertising, promotions, marketing, market intelligence, digital, communications and social media efforts for the organization.

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Culinary Finance 101: Food Costs for Restaurant Owners

Planning Pod

Many restaurant owners today are struggling to avoid rising food costs eating into profits and hindering their overall growth. At Planning Pod, we’ve noticed an uptick in business owners asking for tips on lowering food costs while maximizing profits. Not sure how to calculate your food cost percentage for a specific dish?

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‘Surprisingly Savannah’ Pop-up Brings Southern Charm to New York City

Event Marketer

A bar offered nonalcoholic beverages, including rosemary hibiscus lemonade and sweet tea with lemon, and served as an opportunity to highlight Savannah’s open-container policies. Ultimately, “Surprisingly Savannah” had a 400-plus attendee throughput rate per hour and over 3,000 high-touch attendee engagements.

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Smart Moves in St. Louis, Atlanta and More

Smart Meetings

He has moved through ascending roles at Fairmont Dallas, beginning as the food and beverage manager/assistant director of banquets, and earlier as interim director of banquests and assistant director of banquets at Fairmont San Jose. He will now oversee the 545-room hotel’s conference services team.

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9 Proven Steps for Planning Successful Events

Planning Pod

These goals could include things like: Expected sales or donations New clients or prospects Ticket sales or registrations Total attendee turnout Number of attendees trained or educated Increased mission / brand awareness Marketing objectives (list building, social media mentions, etc.) Event Income.

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6 Budget-Saving Tips for 2019: Maximize Your Event Budget, Not Your Spend

Eventmobi

Whether it’s social media or email marketing and list building , your database of potential attendees will grow substantially, which means your leads and brand awareness will grow, too. Ask businesses to sponsor the entire event – providing the venue, food, and A/V equipment, or just one element. No one will know, I promise!)

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