Velvet Chainsaw

NOVEMBER 6, 2017

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.

Marketing 80

Marketing Food and Beverage Attendance Marketing Conference 80

IMG

APRIL 17, 2023

In honor of Celebrate Diversity Month , we hosted our second Diversity Makes Us Better webinar , this time we decided to focus on Multicultural Marketing and the challenges and opportunities for marketing leaders and CMOs. Thanks to our amazing lineup of speakers: Sandra Lee CEO of ES Advertising, Inc.

Marketing 195

Marketing Advertising Corporate Events 2023 195

Velvet Chainsaw

FEBRUARY 5, 2018

Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z audiences. One of the growing markets that is often overlooked is the Perennial Market—people of all ages, sometimes over 50 and sometimes in their 30s. She was tired of marketing being driven by age and generations.

Marketing 271

Marketing Social Media Advertising Tech 271

Picatic by Eventbrite

MARCH 24, 2022

Sponsorship is a multi-billion dollar industry, and its annual growth has surpassed advertising and other forms of marketing, including public relations, direct marketing, and promotions.

Sponsorships 370

Sponsorships Trade Shows Advertising Marketing 370

IMG

APRIL 17, 2023

The new Diversity Makes Us Better webinar is here: Multicultural Marketing, Challenges and Opportunities for Marketing Leaders and CMOs. In honor of Celebrate Diversity Month , we are hosting a virtual panel discussion on Multicultural Marketing! Our amazing lineup of speakers: Sandra Lee CEO of ES Advertising, Inc.

Marketing 195

Marketing Advertising Corporate Events 2023 195

Picatic by Eventbrite

MARCH 14, 2019

From email marketing to social media advertising and partnering […]. The major stages of event planning have stayed pretty much the same over the past decade — but the technology and planning itself? Not so much. The post Event Life Cycle: Before, During & After an Event appeared first on Eventbrite US Blog.

Social Media 368

Social Media Advertising Events Event Planning 368

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Despite the unique advantages of corporate events, marketing them can be challenging. Despite the unique advantages of corporate events, marketing them can be challenging. Fortunately, corporate event marketing doesn’t need to be daunting.

Corporate Events 195

Corporate Events Event Marketing Marketing Advertising 195

Velvet Chainsaw

APRIL 12, 2022

Influencer Marketing Hub , which specializes in producing content in the social media and influencer marketing industry, published its top 18 social influencer trends for 2022. That spawns more collaboration between brands and influencers in planning campaigns and a lot more interest in tracking the social media marketing metrics.

B2C 370

B2C Social Media B2B Advertising 370

Social Tables

FEBRUARY 17, 2022

Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level. If you’re looking for tips on everything from TikTok paid advertising to creating organic content, we’ve got you covered. Try Tiktok Paid Ads.

Event Marketing 179

Event Marketing Marketing Social Media Advertising 179

Picatic by Eventbrite

NOVEMBER 18, 2021

Advertise your full events calendar for the price of just one ad with multi-event ads. Events are booming. Whether it’s Back2Bass at Egg LDN Nightclub, a Chinatown food crawl with NY Adventure Club or California Institute of Integral Studies’ virtual talk on mushrooms and consciousness, your fans have an insatiable appetite for events.

Marketing 195

Marketing Advertising Events Event Marketing 195

Eventbrite UK

NOVEMBER 29, 2022

There’s no one-size-fits-all approach to event advertising. But there are essential channels and tactics that each event creator should experiment with. Here are five you should try.

Advertising 145

Advertising Events Event Marketing Event Management 145

Velvet Chainsaw

APRIL 28, 2020

Our inboxes are suddenly full of marketing emails from companies touting their virtual platforms. I’ve seen several webinars that have been advertised as providing content, but were basically bait-and-switch events designed to generate leads. Strategy—and Transparency—First. But I’d argue that it’s not about the platform alone.

Advertising 396

Advertising Events Event Design Marketing 396

Velvet Chainsaw

DECEMBER 17, 2019

Sponsorship is the most powerful form of marketing. Problem is, when you dig into these resources, you find that they are more focused on print and digital advertising than true sponsorship. It’s not sponsorship but a worthwhile marketing micro-investment for driving booth traffic. Three Attributes of Effective Activation.

Sponsorships 69

Sponsorships Food and Beverage Advertising Contracts 69

Eventmobi

AUGUST 5, 2022

The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. Meet the Person Behind the Magic.

Marketing 195

Marketing Event Apps Advertising Speakers 195

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Event Farm

SEPTEMBER 12, 2017

Marketers seem puzzled by how to effectively market to millennials—or, at the very least, people are telling them they should be confused. Forbes recently published an article with the headline: " Reaching the Unreachable: How Experiential Marketing Targets Brand-Savvy Millennials." Hosting just any event isn't enough.

Marketing 219

Marketing Speakers Social Media Event Marketing 219

EventTechBrief

JANUARY 29, 2020

Pay-per-click (PPC) advertising is a key digital marketing tactic for many exhibition and event marketers. However, not every organization has in-house digital marketing expertise, and even when they do, digital marketers don’t always focus exclusively on PPC. What is pay-per-click advertising?

Advertising 185

Advertising Social Media Retail Marketing 185

Attendease

AUGUST 22, 2024

Effective branding helps supporters remember who you are, builds an identity for your nonprofit, and boosts your marketing and advertising results. Incorporate this message into all of your planning documents, especially your marketing plan. Branding is a crucial part of any organization’s success.

Social Media 312

Social Media Advertising Retail Event Planning Tools 312

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending. What Are Event Marketing Strategies?

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. We’ve organized the major marketing trends for 2024 into a helpful guide, so you can be prepared for the world to come.

2024 158

2024 Event Marketing Marketing Social Media 158

Conferences that Work

APRIL 4, 2022

Dear marketer, sending web form spam is a waste of your time! Why web form spam is a waste of marketers’ time. Why human-generated form spam is a waste of marketers’ time. every now and again a marketer types in a listing for a conference (usually a medical meeting) that is clearly a traditional event.

Marketing 156

Marketing Medical Meetings Advertising Conference 156

Picatic by Eventbrite

FEBRUARY 8, 2022

Organising a local event is a great way to bring communities together. Planning all the elements of your perfect event is one part of the picture, but before you jump straight into that, it’s important to map out who you want to attend and how to reach them. Maybe you already have experience in ways […].

Advertising 150

Advertising Events Marketing 150

Event Certificate

FEBRUARY 16, 2023

If you’re like me, hearing another event planning expert tell you to go out and network […] The post 100+ Websites to Advertise your Event Planning Business (2023) appeared first on EVENT PLANNING CERTIFICATE.

Advertising 98

Advertising 2023 Event Planning Events 98

Attendease

NOVEMBER 18, 2021

Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing. This is an old marketing trick we all have heard of. Marketing channels. Research Other Events. Purchase by March 14 at $125. Odd/ Even Pricing.

2022 366

2022 Social Media Advertising Financial 366

Velvet Chainsaw

SEPTEMBER 22, 2017

The most effective sponsorships are all about the attendee — the fan, the sponsor’s target market. Another challenge with most sponsorship-level models is that the majority of their activations aren’t true sponsorship at all — they’re promotion or advertising. If they don’t win over the attendee, the sponsorship may not be sustainable.

Sponsorships 278

Sponsorships Advertising 2017 Conference 278

Velvet Chainsaw

OCTOBER 14, 2021

If marketing budgets intended for show participation in 2020 or 2021 were reallocated, or not spent, will corporations recall the good days and include your show in the 2022 marketing budget? This means that exhibiting companies have not allocated and spent their marketing dollars on live expos for nearly two budget years.

Sponsorships 221

Sponsorships Advertising 2022 2020 221

Expo Pass

MAY 18, 2022

Events need marketing. But how can event marketing actually boost attendance and revenue? To help you out, we’ll go over some event marketing basics, then show you how to pump up your attendance with a top-notch marketing strategy. Why is event marketing important? This is a fact. Let’s get to it!

Event Marketing 144

Event Marketing Marketing Social Media Advertising 144

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 105

Marketing Social Media Advertising B2B 105

Eventmobi

JUNE 4, 2024

Promotional Materials In addition to your association’s website, feature the above branding elements in all of your other event promotional materials, including: Email marketing. Although many organizations focus on digital marketing, direct mail isn’t dead. Direct mail.

Social Media 305

Social Media Advertising Events 2023 305

Attendease

JUNE 20, 2023

Landing pages fulfill promises made in your other content—such as a marketing email, online advertisement, or targeted search engine results—and often serve as the first step for visitors to become potential attendees. Guarantee the success of your event email marketing campaign by first segmenting your lists.

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

Event Farm

NOVEMBER 23, 2021

Your marketing campaign pulls the audience along the conveyor. . Tap into your constituency for marketing and planning insight. Don’t rehash the same marketing messages over and over. If you’ve done thorough market research and planning, the people will come. Your think tank doesn’t need to be a formal group.

Fashion 344

Fashion Advertising Speakers Consulting 344

Attendease

FEBRUARY 20, 2019

It could be that shrinking budgets are occurring because events are being asked to compete against the greater number of channels in today’s marketing landscape. of respondents cited “shrinking budgets” as a concern in 2019 – the highest response rate out of any concern reported.

2019 375

2019 Event Planning 2016 2018 375

Social Tables

JUNE 17, 2021

, the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. In this post, we explore five proven strategies, tips, and examples that every event planner should know in order to boost their marketing efforts.

Marketing 148

Marketing Social Media Events Advertising 148

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach. Nurture leads.

Marketing 147

Marketing Social Media Education Technology 147

Attendease

MARCH 10, 2022

It’s important to keep the tone and positioning consistent with other brand communications, so the process often begins by examining the same marketing channels that are already familiar to your audience. Track Your Marketing Efforts. Event websites continue to be an extremely powerful marketing tool for promoting your upcoming events.

Speakers 387

Speakers Events Marketing Education 387

The Castle Group

NOVEMBER 1, 2023

If social media and marketing are a part of your job, chances are you’ve worked with influencers at some point to promote a product or service for your company or client. If working with influencers is new territory, we’ve outlined its importance and highlighted the benefits of influencer marketing below!

Social Media 98

Social Media Marketing Advertising Contracts 98