Event Marketer

NOVEMBER 14, 2024

We wanted to make sure that the activation felt very lively and that we had video running everywhere since we’re a content network,” says Sherry Pitkofsky, vp-brand strategy and marketing at The E.W. What started with broadcasting WNBA games has grown to include the NWSL, accessible to fans without a paywall.

Sports 312

Sports Sponsorships Advertising 2024 312

Picatic by Eventbrite

APRIL 30, 2019

It would be great if you could plan your event advertising strategy based on what you wish would happen with your ticket sales — but you know that wishes don’t mean much in this industry. The post The Event Marketing Lifecycle: When You Can Sell the Most Tickets appeared first on Eventbrite US Blog.

Event Marketing 297

Event Marketing Marketing Advertising Events 297

Conferences that Work

FEBRUARY 10, 2025

For a clue, read this AT&T advertisement promoting telephones in the 1900’s! A 1909 AT&T advertisement that promotes the telephone as broadcast & messaging technology. The advertisers pitched the telephone as if it were a more convenient telegraph. 245) Early telephone ads marketed it as a better telegraph.

Advertising 156

Advertising Conference Technology Events 156

Smart Meetings

MARCH 7, 2025

Thats where programmatic advertising can help! This type of advertising uses smart tools that help you reach the right people at the right time. Lets take a closer look at how programmatic ads can improve your hotels marketing and get more guests through the door. What is Programmatic Advertising?

Hotels 130

Hotels Advertising 2030 Travel 130

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Social Media Advertising B2B 264

Velvet Chainsaw

NOVEMBER 6, 2017

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.

Marketing 80

Marketing Food and Beverage Attendance Marketing Conference 80

IMG

APRIL 17, 2023

In honor of Celebrate Diversity Month , we hosted our second Diversity Makes Us Better webinar , this time we decided to focus on Multicultural Marketing and the challenges and opportunities for marketing leaders and CMOs. Thanks to our amazing lineup of speakers: Sandra Lee CEO of ES Advertising, Inc.

Marketing 195

Marketing Advertising Corporate Events 2023 195

Velvet Chainsaw

FEBRUARY 5, 2018

Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z audiences. One of the growing markets that is often overlooked is the Perennial Market—people of all ages, sometimes over 50 and sometimes in their 30s. She was tired of marketing being driven by age and generations.

Marketing 271

Marketing Social Media Advertising Tech 271

Eventmobi

MARCH 19, 2025

It requires careful planning, marketing, and organizing to ensure everyone is on the same page and everything runs smoothly. Since your expertise is likely in member relations, fundraising, and marketing, you may feel you lack the expertise to manage your events finances confidently. Event app advertising.

Financial 195

Financial Management Sponsorships Advertising 195

Event Marketer

JANUARY 17, 2025

More on This Topic: The Mocktail Movement Goes Mainstream Sampling: Seedlip Shares Five Insights on the Booming Non-alcoholic Spirits Movement Event Marketer: Tell us about your observations around alcohol in the events industry. For many people who have chosen not to drink for whatever reason, its not something that they advertise.

Speakers 278

Speakers Food and Beverage Conference 2025 278

Event Marketer

JANUARY 27, 2025

There was also a Funnel Vision slot machine activation, where attendees could spin to win a jackpot prize to visit Sphere while discovering how Pinterest helps advertisers score at every stage of the funnel. The post Recap: The Biggest Exhibit Design Trends from CES 2025 appeared first on Event Marketer.

2025 265

2025 Automotive Trade Shows Transportation 265

Picatic by Eventbrite

MARCH 24, 2022

Sponsorship is a multi-billion dollar industry, and its annual growth has surpassed advertising and other forms of marketing, including public relations, direct marketing, and promotions.

Sponsorships 370

Sponsorships Trade Shows Advertising Marketing 370

IMG

APRIL 17, 2023

The new Diversity Makes Us Better webinar is here: Multicultural Marketing, Challenges and Opportunities for Marketing Leaders and CMOs. In honor of Celebrate Diversity Month , we are hosting a virtual panel discussion on Multicultural Marketing! Our amazing lineup of speakers: Sandra Lee CEO of ES Advertising, Inc.

Marketing 195

Marketing Advertising Corporate Events 2023 195

Picatic by Eventbrite

MARCH 14, 2019

From email marketing to social media advertising and partnering […]. The major stages of event planning have stayed pretty much the same over the past decade — but the technology and planning itself? Not so much. The post Event Life Cycle: Before, During & After an Event appeared first on Eventbrite US Blog.

Social Media 368

Social Media Advertising Events Event Planning 368

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Despite the unique advantages of corporate events, marketing them can be challenging. Despite the unique advantages of corporate events, marketing them can be challenging. Fortunately, corporate event marketing doesn’t need to be daunting.

Corporate Events 195

Corporate Events Event Marketing Marketing Advertising 195

Event Marketer

AUGUST 14, 2023

Look no further than the obvious lack of brand-backed Pride events, advertising and charitable donations this year. The post Podcast: Why Brands Need to ‘Get Comfortable with Being Uncomfortable’ in LGBTQ+ Marketing appeared first on Event Marketer.

Marketing 246

Marketing 2023 Advertising 2020 246

Velvet Chainsaw

APRIL 12, 2022

Influencer Marketing Hub , which specializes in producing content in the social media and influencer marketing industry, published its top 18 social influencer trends for 2022. That spawns more collaboration between brands and influencers in planning campaigns and a lot more interest in tracking the social media marketing metrics.

B2C 370

B2C Social Media B2B Advertising 370

Event Marketer

JULY 26, 2021

Storytelling has always been the beating heart of experiential marketing. Storytelling has always been a main component of any great event,” says Cameron Mercer, head of event marketing, EMEA, APAC and Workplace at Facebook. THE PANELISTS: Jitter Garcia , Head of Event Marketing at Univision Communications.

Marketing 312

Marketing 2020 Event Marketing Speakers 312

Event Marketer

JANUARY 3, 2024

Dos Equis is a brand primarily known for its advertising, notably “The Most Interesting Man in the World” campaign, featuring the fantastic exploits of a sophisticated older gentleman and a catchphrase—”Stay thirsty, my friends”—that spread through internet meme culture like wildfire. How do your marketing programs differ now?

Advertising 285

Advertising Sports Sponsorships 2024 285

Event Marketer

JANUARY 10, 2025

TikTok also stated that in 2023, the advertising, marketing and organic reach on the app contributed $24.2 Agency: Giant Spoon) The post As a TikTok Ban Looms, A Look at Five Brands That Found Success with the Social Media App appeared first on Event Marketer. billion to the U.S. Since TikToks U.S.

Social Media 278

Social Media Fashion 2023 Advertising 278

Social Tables

FEBRUARY 17, 2022

Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level. If you’re looking for tips on everything from TikTok paid advertising to creating organic content, we’ve got you covered. Try Tiktok Paid Ads.

Event Marketing 179

Event Marketing Marketing Social Media Advertising 179

Picatic by Eventbrite

NOVEMBER 18, 2021

Advertise your full events calendar for the price of just one ad with multi-event ads. Events are booming. Whether it’s Back2Bass at Egg LDN Nightclub, a Chinatown food crawl with NY Adventure Club or California Institute of Integral Studies’ virtual talk on mushrooms and consciousness, your fans have an insatiable appetite for events.

Marketing 195

Marketing Advertising Events Event Marketing 195

Eventbrite UK

NOVEMBER 29, 2022

There’s no one-size-fits-all approach to event advertising. But there are essential channels and tactics that each event creator should experiment with. Here are five you should try.

Advertising 145

Advertising Events Event Marketing Event Management 145

Event Marketer

JUNE 13, 2022

More From Twitter’s Event Portfolio: Twitter Woos NewFronts Advertisers with Surprise, Delight and Design. The idea was to highlight how brands can extend their marketing partnerships on Twitter to gain resonance and relevance in the moment. Twitter’s Candy Store Pop-up Highlights Users’ Sweet Impressions of the Platform.

2022 352

2022 Advertising Sports Social Media 352

Velvet Chainsaw

APRIL 28, 2020

Our inboxes are suddenly full of marketing emails from companies touting their virtual platforms. I’ve seen several webinars that have been advertised as providing content, but were basically bait-and-switch events designed to generate leads. Strategy—and Transparency—First. But I’d argue that it’s not about the platform alone.

Advertising 396

Advertising Events Event Design Marketing 396

Velvet Chainsaw

DECEMBER 17, 2019

Sponsorship is the most powerful form of marketing. Problem is, when you dig into these resources, you find that they are more focused on print and digital advertising than true sponsorship. It’s not sponsorship but a worthwhile marketing micro-investment for driving booth traffic. Three Attributes of Effective Activation.

Sponsorships 69

Sponsorships Food and Beverage Advertising Contracts 69

Eventmobi

AUGUST 5, 2022

The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. Meet the Person Behind the Magic.

Marketing 195

Marketing Event Apps Advertising Speakers 195

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 246

Marketing Sports Hospitality Tourism 246

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Smart Meetings

FEBRUARY 21, 2025

By aligning your marketing efforts with their needs, you can position your property or destination as their go-to choice. But with evolving industry trends, tighter budgets, and higher expectations, planners face more challenges than ever. Reliable internet, A/V capabilities, and streaming options are non-negotiable.

Meetings 130

Meetings Sustainability Contracts Tech 130

Event Marketer

JULY 5, 2022

The Cannes Lions International Festival of Creativity descended upon the south of France in person last week, after a three-year hiatus, to honor some of the marketing and advertising industry’s most outstanding work. The post Cannes 2022 Photo Tour: Brand Activations on the Croisette appeared first on Event Marketer.

2022 317

2022 2019 Advertising Entertainment 317

Event Marketer

JANUARY 25, 2024

” –Emma Rathe, Head of Event Marketing, Reddit How do you translate business messaging to a playful, children’s museum-like experience? When we look into the future of advertising, customers are getting harder and harder to find in the context that’s most relevant to them,” says Emma Rathe, head of event marketing at Reddit.

2024 311

2024 Advertising Event Marketing Marketing 311

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Smart Meetings

MARCH 4, 2019

Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment. The good news is that sponsorship spending is forecast to surpass other forms of marketing and advertising in 2019, according to an IEG report.

Sponsorships 254

Sponsorships 2019 Advertising Social Media 254

Event Marketer

JANUARY 23, 2023

To maintain its positioning, SXM Media saw an opportunity to reach advertisers and clients through a podcast studio it activated at CES 2023 in Las Vegas, Jan 5-6, within The Female Quotient’s Equality Lounge (CES’s Official Equality Partner). Smith-Wilson, chief marketing and equity officer at Horizon Media. Agency: In-house.

2023 246

2023 Advertising 2022 Marketing 246

Smart Meetings

JUNE 7, 2024

She brings over 25 years of experience, much of it in leadership roles, in the experiential brand marketing industry. With 22 years of robust expertise across marketing, sales and revenue management at distinguished properties, she will work to spearhead the brand’s revenue management, digital marketing, advertising and social media efforts.

Social Media 246

Social Media Hospitality Advertising Food and Beverage 246

Event Marketer

OCTOBER 9, 2023

“I think a key challenge as a marketer is figuring out how to capture content on-site at experiential activations that’s then going to be compelling for people who weren’t there. And so we’re excited about different things that we’re trying to address that challenge that we think we made some headway on this tour.”

Social Media 317

Social Media Advertising Retail Banking 317