Smart Meetings

MARCH 18, 2025

To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs. Highlighting these features in your marketing efforts can make a significant difference. Understand Your Target Audience: Who Are Meeting & Event Planners?

Hospitality 130

Hospitality Marketing Social Media Advertising 130

Velvet Chainsaw

APRIL 12, 2022

The events community can learn a lot from the B2C social landscape as we navigate the ins and outs of best practices and trends for moving fence-sitters to paying registrants. Top Five Trends in Social Influencing. Paid advertising is key to reach. Authenticity is more important than ever. Move Over, Kim Kardashian.

B2C 370

B2C Social Media B2B Advertising 370

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Social Media Advertising B2B 264

Picatic by Eventbrite

MARCH 14, 2019

From email marketing to social media advertising and partnering […]. The major stages of event planning have stayed pretty much the same over the past decade — but the technology and planning itself? Not so much. The post Event Life Cycle: Before, During & After an Event appeared first on Eventbrite US Blog.

Social Media 368

Social Media Advertising Events Event Planning 368

Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing. Choosing a social media platform.

Social Media 127

Social Media Event Marketing Marketing Trade Shows 127

Smart Meetings

APRIL 1, 2025

Corporate clients, wedding planners, and social organizers alike are looking for unique, nature-inspired settings to create unforgettable experiencesand your hotels outdoor spaces could be exactly what theyre searching for. Highlight these seasonal elements in your marketing. Ready to boost your spring and summer bookings?

Social Media 130

Social Media Sustainability Hotels 2025 130

Velvet Chainsaw

FEBRUARY 5, 2018

Frequently, when we think about next markets, we mention Next-Gen, Millennials or Gen-Z audiences. One of the growing markets that is often overlooked is the Perennial Market—people of all ages, sometimes over 50 and sometimes in their 30s. She was tired of marketing being driven by age and generations.

Marketing 271

Marketing Social Media Advertising Tech 271

Event Marketer

JUNE 21, 2021

Social audio just may be the next frontier for social media. Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. Android users.

Social Media 356

Social Media Advertising Speakers 2020 356

GEVME

JUNE 12, 2019

Creating and maintaining a high level of interest at your events can be challenging, maybe even daunting for some event marketers. Selecting the best social media tools to engage your attendees may not be easy, and can get a little frustrating. What is a social media wall? Create social proof.

Social Media 149

Social Media Wireless Events Advertising 149

Smart Meetings

APRIL 4, 2025

Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.

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The Castle Group

NOVEMBER 1, 2023

If social media and marketing are a part of your job, chances are you’ve worked with influencers at some point to promote a product or service for your company or client. If working with influencers is new territory, we’ve outlined its importance and highlighted the benefits of influencer marketing below!

Social Media 98

Social Media Marketing Advertising Contracts 98

Planning Pod

JANUARY 27, 2025

Social media engagement When it comes to social media , don’t just broadcast your message into the void! Direct mail campaigns We know what youre thinking: who advertises via snail mail anymore? Content like this can position you as an expert in your niche and a trusted advisor for potential clients.

Social Media 131

Social Media Advertising Management Events 131

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Despite the unique advantages of corporate events, marketing them can be challenging. Despite the unique advantages of corporate events, marketing them can be challenging. Fortunately, corporate event marketing doesn’t need to be daunting.

Corporate Events 195

Corporate Events Event Marketing Marketing Advertising 195

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level. Try Tiktok Paid Ads. Once approved, you can start publishing ads!

Event Marketing 179

Event Marketing Marketing Social Media Advertising 179

Eventmobi

SEPTEMBER 5, 2019

As part of EventMobi’s new suite of Modern Event Marketing tools (Advance Registration and Social Media Analytics), we are very excited to now offer event planners, marketers and social media managers, the first off-the-shelf, affordable social media Augmented Reality (AR) experiences designed for events and conferences.

Social Media 150

Social Media 2008 Event Apps Event Marketing 150

Smart Meetings

JUNE 7, 2024

She brings over 25 years of experience, much of it in leadership roles, in the experiential brand marketing industry. With 22 years of robust expertise across marketing, sales and revenue management at distinguished properties, she will work to spearhead the brand’s revenue management, digital marketing, advertising and social media efforts.

Social Media 246

Social Media Hospitality Advertising Food and Beverage 246

Attendease

NOVEMBER 18, 2021

Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing. This is an old marketing trick we all have heard of. Provide them with assets to share on social media to easily help with the job.

2022 366

2022 Social Media Advertising Financial 366

Event Marketer

JUNE 13, 2022

While a virtual component was offered, and a main stage presentation was still part of the mix, it was the series of interactive vignettes highlighting the biggest conversations on Twitter that served as the foundation of the social media giant’s 2022 NewFronts strategy.

2022 352

2022 Advertising Sports Social Media 352

Event Marketer

OCTOBER 9, 2023

“I think a key challenge as a marketer is figuring out how to capture content on-site at experiential activations that’s then going to be compelling for people who weren’t there. One of the things we’re excited about is having captured content on-site that we’re going to funnel into paid media in the future,” she says. “I

Social Media 318

Social Media Advertising Retail Banking 318

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Smart Meetings

MARCH 4, 2019

Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment. The good news is that sponsorship spending is forecast to surpass other forms of marketing and advertising in 2019, according to an IEG report.

Sponsorships 254

Sponsorships 2019 Advertising Social Media 254

Eventmobi

APRIL 30, 2019

Since Instagram is a picture based platform, it is the perfect place to advertise your event. The visual focus of this social media site can do wonders in showing off the plans for your event. When advertising your event on Instagram, content should be your number one focus. Content is #1. Flyer & Event Promo.

Advertising 150

Advertising 2019 Social Media Event Apps 150

TicketBud

JANUARY 23, 2023

Social media marketing is vital for today’s events. Event marketing needs a good social promotion strategy for both paid advertising and shared content. Ensure you know how to capitalize on the social media marketing strategies available for your event.

Social Media 78

Social Media Marketing Advertising Events 78

Attendease

AUGUST 22, 2024

Effective branding helps supporters remember who you are, builds an identity for your nonprofit, and boosts your marketing and advertising results. Incorporate this message into all of your planning documents, especially your marketing plan. Branding is a crucial part of any organization’s success.

Social Media 312

Social Media Advertising Retail Event Planning Tools 312

Eventmobi

JUNE 4, 2024

Promotional Materials In addition to your association’s website, feature the above branding elements in all of your other event promotional materials, including: Email marketing. Social media. Ensure your association’s visuals and messaging shine on every social media platform. Direct mail.

Social Media 305

Social Media Advertising Events 2023 305

Event Marketer

SEPTEMBER 5, 2024

Foot traffic at convenience stores is outpacing foot traffic at traditional QSRs, according to market data , as the EV market impacts how vehicle owners plan to “gas up” (and for how long), while inflation drives consumers toward more affordable options.

Social Media 313

Social Media Advertising Marketing Event Marketing 313

GEVME

JULY 4, 2018

Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing. Event marketing isn’t only about a one-day show going viral. The short answer is communicate.

Event Marketing 159

Event Marketing Marketing Social Media Events 159

Event Marketer

OCTOBER 10, 2023

Emily Boido, Senior Director-Marketing, Enhanced Water Brands, PepsiCo Propel Fitness Water’s long-standing focus on the fitness space has taken a hyper-local turn with the “Propel Your City Project,” a community event program launched this summer that is offering free exercise classes for consumers in Atlanta, Detroit, Houston and Los Angeles.

Social Media 313

Social Media Advertising Marketing Events 313

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

Event Certificate

JULY 20, 2023

In this post I’ll be reviewing the following social media tips for event planners: Social media is one of the best free tools for marketing your event planning business. It provides you with access to a pool of potential customers and you don’t have to spend a dime.

Social Media 98

Social Media Consulting Event Planning Events 98

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 246

Marketing Sports Hospitality Tourism 246

Event Marketer

SEPTEMBER 11, 2023

But as criticism grows over the potential of advertising “swarms” taking over precious skyline views, event marketers are returning to the foundation of authentic brand experiences for drone show performances worthy of this most epic of venues. Think: Social media ‘lightning storm.’ It’s not just a spectacle. Which logo?

Social Media 313

Social Media Marketing Retail Advertising 313

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending. What Are Event Marketing Strategies?

Event Marketing 195

Event Marketing Marketing Social Media Consulting 195

Event Marketer

OCTOBER 27, 2022

And then on top of that, we have out-of-home and radio [advertising] going right now, so this kind of ties in nicely with all the marketing efforts in the area.”. The nonprofit organizations invited their social media followers to participate, and linking the cleanups to nationwide events helped attract volunteers and generate press.

Sustainability 300

Sustainability 2021 Social Media Advertising 300

SmartMeetings

JUNE 29, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan.

Event Marketing 132

Event Marketing Marketing Advertising Social Media 132

Event Marketer

AUGUST 22, 2024

While CeraVe gathered a lot of engagement from the 2023 pop-up, the team saw an opportunity for expansion to reach even more consumers in new markets, and thus, the idea for the East Coast tour was born. Xochitl Gomez made an appearance at the Hudson Yards activation to capture content that she and the brand have shared on social.

Advertising 287

Advertising Education Entertainment Social Media 287

Attendease

JANUARY 17, 2020

In 2020, events are going to become an even stronger pillar of B2B and B2C marketing. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020. Top B2B Chief Marketing Officers plan to allocate almost 30% of their marketing budget to event planning in 2020.

2020 293

2020 Social Media B2B B2C 293