Attendease

SEPTEMBER 6, 2023

This led to a quick shift in how to approach one’s virtual event marketing strategy. Marketing these types of events can be pivotal to drawing huge numbers of registrations and high levels of engagement. Provide all the details participants need on speakers, agenda, schedules, directions (if hybrid) and sponsorship opportunities.

Event Marketing 396

Event Marketing Marketing Social Media Advertising 396

Velvet Chainsaw

DECEMBER 11, 2019

If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue. A Menu of Options.

Sponsorships 273

Sponsorships Advertising Transportation Education 273

Event Marketer

MARCH 25, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and Fab Daddy, the mascot that wants you to get “f*d up.” IBOTTA’S CLOUD INSTALLATIONS ARE MONEY IN THE BANK If there’s one thing everyone loves, it’s free money.

Sponsorships 290

Sponsorships Insurance Sports Banking 290

Velvet Chainsaw

DECEMBER 12, 2019

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. Some of the more innovative sponsorships will align with the passion or values of the attendees.

Sponsorships 195

Sponsorships Food and Beverage Advertising Contracts 195

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 246

Sports Sponsorships 2023 Social Media 246

Eventmobi

MAY 17, 2023

Learn about sponsorship levels, why they work, and how to create them for your event. Detailed sponsorship level examples included! Securing the right sponsors can make or break your event—and the right sponsorship levels can exponentially raise your chances of success! What Are Sponsorship Levels? Let’s dive in.

Sponsorships 195

Sponsorships 2023 Social Media Contracts 195

Eventmobi

JULY 5, 2023

Ever need help generating event sponsorship ideas? So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider! Create sponsorship levels Got your offerings ready?

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

Event Marketer

JANUARY 3, 2024

Dos Equis is a brand primarily known for its advertising, notably “The Most Interesting Man in the World” campaign, featuring the fantastic exploits of a sophisticated older gentleman and a catchphrase—”Stay thirsty, my friends”—that spread through internet meme culture like wildfire. How do your marketing programs differ now?

Advertising 286

Advertising Sports Sponsorships 2024 286

Eventinterface

SEPTEMBER 20, 2018

Sponsors leverage their sponsorship as a marketing strategy. Sponsors see your event as a form of advertising for their own company. Provide sponsors with multiple tiers of sponsorship options and what you will do in return at each tier. The secret of successful sponsorship programs. BE DATA-HEAVY IN YOUR PROPOSAL.

Sponsorships 185

Sponsorships Negotiating Social Media Advertising 185

Event Marketer

MARCH 1, 2024

“We still can’t digitally advertise on Facebook like other brands can, and from a Delta-9 and THC standpoint, you can’t sell direct-to-consumer. So we have to look at other ways that are off the page and offline to market to our fans. s sponsorship kept the good vibes going beyond the festival, too. Let’s go.”

Sponsorships 196

Sponsorships Apparel 2024 Advertising 196

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 246

Marketing Sports Hospitality Tourism 246

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Velvet Chainsaw

OCTOBER 14, 2021

If marketing budgets intended for show participation in 2020 or 2021 were reallocated, or not spent, will corporations recall the good days and include your show in the 2022 marketing budget? This means that exhibiting companies have not allocated and spent their marketing dollars on live expos for nearly two budget years.

Sponsorships 221

Sponsorships Advertising 2022 2020 221

Event Marketer

OCTOBER 3, 2022

Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. More Sponsorship Tactics: What We Learned About Hybrid Events From Two Weekends of Essence Fest. Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House. Market research and recruiting.

2030 313

2030 Sponsorships 2007 Fashion 313

Eventmobi

APRIL 30, 2019

Since Instagram is a picture based platform, it is the perfect place to advertise your event. When advertising your event on Instagram, content should be your number one focus. You can also make use of content, like flyers, when advertising your event on Instagram. Sponsorships and influencers. Content is #1.

Advertising 150

Advertising 2019 Social Media Event Apps 150

GEVME

JUNE 4, 2019

Why is event sponsorship crucial? Given an event sponsorship proposal and the propensity of consumers to associate sponsors with the event they promote, it is important for companies to select events that are appropriate for their brand, product, or corporate image. Creating a sponsorship proposal.

Sponsorships 136

Sponsorships Trade Shows Events Advertising 136

GEVME

JUNE 20, 2019

If so, you will certainly be interested in writing event sponsorship for the event. What is event sponsorship? Learn about your sponsorship obligations as an existing sponsor. How to write rules for event sponsorship. Establish each sponsor’s marketing objectives. Example of rules for sponsorship.

Sponsorships 120

Sponsorships Advertising Social Media Events 120

Event Marketer

JUNE 21, 2021

Consumers with Zoom fatigue were first drawn to the audio-only concept while stuck at home during the pandemic, and the market for it has been booming ever since. Dissecting TikTok: How Event Marketers Can Leverage the Short-Form Video App. Drawbacks: There is no paid advertising on Clubhouse. Android users.

Social Media 356

Social Media Advertising Speakers 2020 356

Eventmobi

AUGUST 5, 2022

The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. Meet the Person Behind the Magic.

Marketing 195

Marketing Event Apps Advertising Speakers 195

Attendease

NOVEMBER 18, 2021

Research other events in the market that are relevant to you: Similar events, regardless of their location, may provide you with a good idea in regards to size, attendance, and pricing. This is an old marketing trick we all have heard of. Marketing channels. Research Other Events. Purchase by March 14 at $125. Odd/ Even Pricing.

2022 366

2022 Social Media Advertising Financial 366

Endless Events

JUNE 1, 2020

Last week, we explained how to deal and package your virtual event sponsorships. And today, we continue, with a second article about virtual event sponsorship ideas. So keep reading to find out unique virtual event sponsorship ideas you can employ at your next virtual event! Incorporate Sponsors Into Your Event App.

Sponsorships 140

Sponsorships Event Apps Events Speakers 140

EventBank Insights

JUNE 11, 2019

[link] Event sponsorship continues to be the backbone of many event organizations and is currently the fastest growing form of marketing in the United States. Before we get to the 8 event sponsorship types that we've drummed up, you may be wondering, what exactly categorizes as an event sponsorship?

Sponsorships 113

Sponsorships Advertising Financial Social Media 113

Event Marketer

JANUARY 19, 2024

This year, Adobe is standing up that sponsorship with its first-ever owned space in Park City, UT, dubbed Adobe on Main, which is open this weekend, Jan. 18, we hopped on a call with Freeland to talk program strategy, engagement and advice for fellow brand marketers making the trek. Some of the films are just going to be incredible.

Sponsorships 322

Sponsorships Entertainment Sports Marketing 322

Eventinterface

JUNE 29, 2017

Sponsors leverage their sponsorship as a marketing strategy. Sponsors see your event as a form of advertising for their own company. Provide sponsors with multiple tiers of sponsorship options and what you will do in return at each tier. The secret of successful sponsorship programs. BE DATA-HEAVY IN YOUR PROPOSAL.

Sponsorships 138

Sponsorships Negotiating Social Media Advertising 138

Event Marketer

SEPTEMBER 27, 2021

Explore more Olympics Sponsorship Strategies: Inside Seven Top Activations From the Summer Olympics. The automaker, which suspended advertising in Japan because of the unpopularity of the games locally, opted for a virtual experience. Here’s a look at four Olympic campaigns that stood out. emblem for the 10-hour journey.

Airlines 290

Airlines 2020 Sponsorships Sports 290

GEVME

JULY 4, 2018

Event marketing is your lifesaver when you need to explain to the world why you haven’t been getting a good night’s sleep for the last few months. But it’s obviously not the only reason you should fall in love with event marketing. Event marketing isn’t only about a one-day show going viral. The short answer is communicate.

Event Marketing 159

Event Marketing Marketing Social Media Events 159

Event Marketer

MARCH 4, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover syrup fountains, the “Fyre Festival of kids events” and the inaugural Florida Man Games. FLORIDA MAN’ GET HIS OWN GAMES The typical “ Florida man ” is like a living, breathing urban legend that wreaks havoc on society—and endlessly entertains us.

Government 300

Government Advertising Trade Shows Sponsorships 300

Smart Meetings

JANUARY 1, 2019

A new survey shows that planners are missing opportunities to connect, sell sponsorships and build community. Smart Meetings contacted Sharlet Brennan, a content marketing consultant and president of Brennan Communications, for tips on how to leverage all that traffic for events. Risk Management.

Social Media 279

Social Media 2019 Consulting 2018 279

SmartMeetings

JUNE 29, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan.

Event Marketing 132

Event Marketing Marketing Advertising Social Media 132

Velvet Chainsaw

AUGUST 6, 2019

On the one hand, your organization might receive as much as 50 percent (or more) of your event’s revenue from supplier investments in exhibits, sponsorship and advertising categories, making it a priority. For those of you who organize large annual conferences and trade shows, there undoubtedly is a chicken-vs.-egg egg debate.

Sponsorships 236

Sponsorships Trade Shows Advertising Education 236

Smart Meetings

SEPTEMBER 5, 2018

Does your company have money allocated for the event or are you solely relying on the income brought in by registration fees and sponsorship dollars? Websites, registration apps, email campaigns, and advertising can all impact your budget, so plan accordingly. Telling people about the event is a big portion of the budget to consider.

Entertainment 267

Entertainment Travel Advertising Sponsorships 267

GEVME

MARCH 28, 2019

Knowing how to measure event marketing success has long been a key factor in determining the degree of success of any event or enterprise. Reasons to measure event marketing success. Reasons to measure event marketing success. Ways to measure marketing success and metrics / KPIs. Keep reading the article to learn more!

Event Marketing 149

Event Marketing Marketing Social Media Event Apps 149

Eventmobi

FEBRUARY 3, 2022

For example, an event tech app can help with marketing and promotion by allowing event planners to push notifications about keynote speakers and registration. For example, advertising revenues, concession, exhibit or exposition booth rental fees, management fees, registration, and sponsorship fees would be considered sources of revenue.

Food and Beverage 362

Food and Beverage Financial Sponsorships Technology 362

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Event Marketer

SEPTEMBER 30, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover boozy “sailgates,” Golden Porta Potties and a “Bridgerton” bust. Image: Courtesy of Captain Morgan ‘Q4 IS CALLING’ AND SPOTIFY IS ANSWERING WITH PAYPHONE TAKEOVERS Fall has just begun, but Spotify Advertising is already jingling all the way.

Advertising 290

Advertising 2025 Social Media 2024 290

Endless Events

JULY 6, 2020

We’ve discussed attendee engagement , sponsorships , mistakes – just to name a few. But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. This means that your marketing efforts can make or break the success of your event. Add A Personal Touch.

Event Marketing 122

Event Marketing Marketing Social Media Advertising 122

Eventmobi

JUNE 16, 2023

Some examples of the more popular types of non dues revenue streams include: Events Conferences Fundraising campaigns Sponsorships Partnerships Merchandise Online fundraising Grants Whether your association is large or small, you can start with this list if you’re looking for non dues revenue ideas to diversify your revenue streams.

Sponsorships 195

Sponsorships Financial Social Media Conference 195