Event Marketer

FEBRUARY 19, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover floating face serum, a smokin’ festival sponsorship and predictive palettes. ANA further reports that the ethnic diversity of the advertising and marketing industries declined from 32.3 fest—until now, that is. percent in 2022 to 30.8

Sponsorships 290

Sponsorships Wireless 2024 Advertising 290

Velvet Chainsaw

OCTOBER 14, 2020

Virtual expos are more like commoditized digital advertising offerings than they are immersive deal-making spaces. Up Your Sponsorship Game. While these virtual expo predictions are sobering, conference organizers should be taking steps to diversify revenue by going all in with sponsorship. Trusted Platform. Sponsor Success.

Sponsorships 476

Sponsorships Trade Shows Social Media Advertising 476

Event Marketer

MARCH 25, 2024

To support its on-the-ground activity, Fabletics additionally launched an aerial advertisement that read “Run… then get f*d up,” which followed the race route between miles six and 12. Patrick’s Day revelry, distributed green beaded necklaces that read “#1 F-ing Fan” to spectators at mile 23.

Sponsorships 289

Sponsorships Insurance Sports Banking 289

Velvet Chainsaw

DECEMBER 12, 2019

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. Some of the more innovative sponsorships will align with the passion or values of the attendees.

Sponsorships 195

Sponsorships Food and Beverage Advertising Contracts 195

Event Marketer

APRIL 10, 2023

Fortunately, brands are offering women’s sports an assist through purpose-led sponsorship programs that, at their core, are about driving awareness of the leagues and the players more than the company’s latest offerings. It’s not just the right thing to do, “it’s good business,” says Alison Giordano, svp-global sponsorships at Mastercard.

Sports 246

Sports Sponsorships 2023 Social Media 246

Eventmobi

MAY 17, 2023

Learn about sponsorship levels, why they work, and how to create them for your event. Detailed sponsorship level examples included! Securing the right sponsors can make or break your event—and the right sponsorship levels can exponentially raise your chances of success! What Are Sponsorship Levels? Let’s dive in.

Sponsorships 195

Sponsorships 2023 Social Media Contracts 195

Eventmobi

JULY 5, 2023

Ever need help generating event sponsorship ideas? So let’s explore 66 creative event sponsorship ideas that will help you secure sponsorships for events of all kinds. And if you’ve got quite a few sponsorships under your belt, you might find something new to consider! Create sponsorship levels Got your offerings ready?

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

Eventinterface

SEPTEMBER 20, 2018

Sponsors leverage their sponsorship as a marketing strategy. Sponsors see your event as a form of advertising for their own company. Provide sponsors with multiple tiers of sponsorship options and what you will do in return at each tier. The secret of successful sponsorship programs. IDENTIFY YOUR ASSETS TO A SPONSOR.

Sponsorships 185

Sponsorships Negotiating Social Media Advertising 185

Event Marketer

MARCH 1, 2024

“We still can’t digitally advertise on Facebook like other brands can, and from a Delta-9 and THC standpoint, you can’t sell direct-to-consumer. s sponsorship kept the good vibes going beyond the festival, too. s Presenting Sponsorship Made History at Cali Vibes appeared first on Event Marketer. American Weed Co.’s

Sponsorships 195

Sponsorships Apparel 2024 Advertising 195

Attendease

SEPTEMBER 6, 2023

If you’re considering marketing a hybrid or virtual event in the near future, consider these eight keys to success as part of your advertising strategy. Provide all the details participants need on speakers, agenda, schedules, directions (if hybrid) and sponsorship opportunities.

Event Marketing 396

Event Marketing Marketing Social Media Advertising 396

Eventmobi

APRIL 30, 2019

Since Instagram is a picture based platform, it is the perfect place to advertise your event. When advertising your event on Instagram, content should be your number one focus. You can also make use of content, like flyers, when advertising your event on Instagram. Sponsorships and influencers. Content is #1.

Advertising 150

Advertising 2019 Social Media Event Apps 150

Event Marketer

JANUARY 3, 2024

Dos Equis is a brand primarily known for its advertising, notably “The Most Interesting Man in the World” campaign, featuring the fantastic exploits of a sophisticated older gentleman and a catchphrase—”Stay thirsty, my friends”—that spread through internet meme culture like wildfire. How do your marketing programs differ now?

Advertising 285

Advertising Sports Sponsorships 2024 285

Velvet Chainsaw

FEBRUARY 1, 2024

Conversely, sponsorship revenue is back to pre-pandemic levels and has upside potential. If your sponsorship menu and prospectus look similar to 2019, a refresh can help you seize this growth opportunity. Here’s a step-by-step guide for auditing and refreshing your sponsorship menu. Assign categories. Trim the menu.

Sponsorships 221

Sponsorships Advertising 2023 2019 221

GEVME

JUNE 4, 2019

Why is event sponsorship crucial? Given an event sponsorship proposal and the propensity of consumers to associate sponsors with the event they promote, it is important for companies to select events that are appropriate for their brand, product, or corporate image. Creating a sponsorship proposal.

Sponsorships 136

Sponsorships Trade Shows Events Advertising 136

Velvet Chainsaw

OCTOBER 14, 2021

If you have multiple team members, or vendors, soliciting your exhibitors for booth space, sponsorship, and print and digital advertising, this is the year to bring it under one account manager. One of the keys to growing sponsorship is to have senior leadership open doors. Double down on sponsorship.

Sponsorships 221

Sponsorships Advertising 2022 2020 221

Eventmobi

MARCH 1, 2019

Through design, you can not only leverage your event brand, but you can also increase your event app adoption, attendee engagement, and overall ROI through sponsorship. When you consider sponsorship as a major influential factor in your event app design, it forces you to be more purposeful in building your event app.

Sponsorships 150

Sponsorships Event Apps Advertising Events 150

GEVME

JUNE 20, 2019

If so, you will certainly be interested in writing event sponsorship for the event. What is event sponsorship? Learn about your sponsorship obligations as an existing sponsor. How to write rules for event sponsorship. Know the person who can say yes to your sponsorship proposal. Example of rules for sponsorship.

Sponsorships 120

Sponsorships Advertising Social Media Events 120

Endless Events

JUNE 1, 2020

Last week, we explained how to deal and package your virtual event sponsorships. And today, we continue, with a second article about virtual event sponsorship ideas. So keep reading to find out unique virtual event sponsorship ideas you can employ at your next virtual event! Virtual Event Sponsorship Ideas: Conclusion.

Sponsorships 140

Sponsorships Event Apps Events Speakers 140

Event Marketer

OCTOBER 3, 2022

Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. More Sponsorship Tactics: What We Learned About Hybrid Events From Two Weekends of Essence Fest. Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House. A presence that is “felt.”.

2030 312

2030 Sponsorships 2007 Fashion 312

EventBank Insights

JUNE 11, 2019

[link] Event sponsorship continues to be the backbone of many event organizations and is currently the fastest growing form of marketing in the United States. Before we get to the 8 event sponsorship types that we've drummed up, you may be wondering, what exactly categorizes as an event sponsorship?

Sponsorships 113

Sponsorships Advertising Financial Social Media 113

Eventinterface

JUNE 29, 2017

Sponsors leverage their sponsorship as a marketing strategy. Sponsors see your event as a form of advertising for their own company. Provide sponsors with multiple tiers of sponsorship options and what you will do in return at each tier. The secret of successful sponsorship programs. IDENTIFY YOUR ASSETS TO A SPONSOR.

Sponsorships 138

Sponsorships Negotiating Social Media Advertising 138

Endless Events

JANUARY 22, 2020

Everybody gather ’round because we’re about to teach you how to use WiFi as an event sponsorship asset! And all of this by using WiFi as an event sponsorship asset. How To Use WiFi As An Event Sponsorship Asset – Video Transcription. Password Strategy In WiFi As An Event Sponsorship Asset. Minimal Costs!

Sponsorships 135

Sponsorships Events Negotiating Hotels 135

Picatic by Eventbrite

SEPTEMBER 29, 2022

This makes them an effective outlet for advertising your brand. Sporting events aren’t cheap, and that’s where sponsorship comes in. Live professional sports reach millions of viewers, but your local softball teams, charity races, and events have great reach too. Hosting a sports or […].

Sports 195

Sports Sponsorships Advertising Events 195

Expo Pass

APRIL 13, 2023

It’s time to meet your new best friend—event sponsorship. When you do it right, event sponsorship benefits both parties. Like everything we do, event sponsorship should be personal and specific. Most importantly, what benefits will you offer in exchange for sponsorship? It isn’t just about getting what you need, though.

Sponsorships 147

Sponsorships Social Media Financial Trade Shows 147

Event Marketer

JUNE 21, 2021

Drawbacks: There is no paid advertising on Clubhouse. There’s plenty of evidence that brands are paying influencers to sponsor their rooms, but there’s no official sponsorship platform. In addition, users currently have to be invited to access the app, though Clubhouse is working on making it available to the general public.

Social Media 356

Social Media Advertising Speakers 2020 356

Event Marketer

SEPTEMBER 27, 2021

Explore more Olympics Sponsorship Strategies: Inside Seven Top Activations From the Summer Olympics. The automaker, which suspended advertising in Japan because of the unpopularity of the games locally, opted for a virtual experience. Here’s a look at four Olympic campaigns that stood out. emblem for the 10-hour journey.

Airlines 289

Airlines 2020 Sponsorships Sports 289

Attendease

NOVEMBER 18, 2021

Advertising and sponsorships – Expand your reach through billboards, radio advertising, local press, social ads , and other paid advertising media, along with related channels like sponsorships. Ask them to forward emails to their network and share posts on social media. Sell out your events with Attendease.

2022 366

2022 Social Media Advertising Financial 366

Endless Events

MAY 27, 2020

So, let’s talk about virtual event sponsorships, shall we? As we all know, sponsorships have been the industry’s holy grail of revenue for years. They’re a safe way to ensure money is coming through the door, and planners have dedicated a fair chunk of their time to perfecting the art of negotiating good sponsorship deals.

Sponsorships 111

Sponsorships Social Media Speakers Entertainment 111

Event Marketer

MARCH 4, 2024

More from The Brief: The Brief: AI Flavor Art and a Chicken WcNuggets The Brief: Weed Sponsorships and Predictive Palettes The post The Brief: Mechanical Gator Rides and ‘Wonka’s’ Bitter Taste appeared first on Event Marketer. According to Business Insider , and other reports, tickets to the experience went for $44 U.S.

Government 299

Government Advertising Trade Shows Sponsorships 299

Velvet Chainsaw

AUGUST 6, 2019

On the one hand, your organization might receive as much as 50 percent (or more) of your event’s revenue from supplier investments in exhibits, sponsorship and advertising categories, making it a priority. For those of you who organize large annual conferences and trade shows, there undoubtedly is a chicken-vs.-egg egg debate.

Sponsorships 236

Sponsorships Trade Shows Advertising Education 236

Event Marketer

JANUARY 19, 2024

This year, Adobe is standing up that sponsorship with its first-ever owned space in Park City, UT, dubbed Adobe on Main, which is open this weekend, Jan. Heather Freeland: One thing that is both my philosophy and that is an increasing trend in the industry is this move to really finding a balance between advertising and experiences.

Sponsorships 321

Sponsorships Entertainment Sports Marketing 321

Eventinterface

SEPTEMBER 20, 2018

Sponsors leverage their sponsorship as a marketing strategy. Sponsors see your event as a form of advertising for their own company. Provide sponsors with multiple tiers of sponsorship options and what you will do in return at each tier. The secret of successful sponsorship programs. IDENTIFY YOUR ASSETS TO A SPONSOR.

Sponsorships 100

Sponsorships Negotiating Social Media Advertising 100

Smart Meetings

SEPTEMBER 5, 2018

Does your company have money allocated for the event or are you solely relying on the income brought in by registration fees and sponsorship dollars? Websites, registration apps, email campaigns, and advertising can all impact your budget, so plan accordingly. Telling people about the event is a big portion of the budget to consider.

Entertainment 267

Entertainment Travel Advertising Sponsorships 267

Guidebook

FEBRUARY 22, 2023

Create new sponsorship relationships and nurture existing ones with an event sponsorship package. The package should include all advertising opportunities during your event in person and within your event app. A: Your event and custom event app both offer a variety of advertising opportunities that are highly visible.

Sponsorships 78

Sponsorships Advertising Event Apps Events 78

Smart Meetings

JANUARY 1, 2019

A new survey shows that planners are missing opportunities to connect, sell sponsorships and build community. Facebook recently streamlined event advertising with the reintroduction of search ads. Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun?

Social Media 279

Social Media 2019 Consulting 2018 279

Eventbrite UK

MARCH 24, 2022

Sponsorship is a multi-billion dollar industry, and its annual growth has surpassed advertising and other forms of marketing, including public relations, direct marketing, and promotions. The post Outreach Cheat Sheet: How to Ask for Sponsorship for an Event appeared first on Eventbrite UK.

Sponsorships 78

Sponsorships Trade Shows Advertising Marketing 78

Prestige Events Magazine

MAY 9, 2023

Gyder’s new, fully branded apps for event visitors not only improve the visitor experience but also increase revenue by up to 30% for event organisers through advertising and sponsorship.” As a result, printed programme sales have declined, reducing revenue from sales, advertising and sponsorship.

Advertising 130

Advertising Sponsorships 2019 Event Apps 130