Event Marketer

APRIL 15, 2024

In what has to be a first, BARK is launching BARK Air , a “dog-first” airline that provides a first-class experience designed for pups, and plenty of perks for their humans. The brand also worked with Revision Goods to produce 1,500 denim coffee sleeves using American Eagle reclaimed denim—a sustainability play that Gen Z surely took note of.

Wireless 293

Wireless Airlines Retail Travel 293

Event Marketer

SEPTEMBER 27, 2024

At Southwest Airlines, one or more dedicated cultural ambassadors in each of the brand’s locations are tasked with maintaining morale, organizing engaging internal activities and generally taking care of the staff. Beyond surfing, attendees could enjoy resort-style amenities, other water park attractions and curated dining options.

Airlines 306

Airlines 2024 Conference Events 306

Event Marketer

AUGUST 12, 2024

The wine and spirits brand activated several events during the festival in New Orleans, starting with an opening night party at the National WWII Museum. The Pernod Air concourse included a live dj and band, the Jameson Sky Lounge and airport snacks.

Airlines 290

Airlines 2025 Transportation Travel 290

Event Marketer

SEPTEMBER 13, 2021

The launch was hosted live in Los Angeles in June for 100 influencers, media members, investors and strategic partners, like United Airlines , while many more joined the experience virtually. Agencies: PRG Events (creative, technical production); GFX Creator (content); Super 78 (aerial photography); LaunchSquad (p.r.).

Transportation 305

Transportation Airlines Technology Sustainability 305

Event Marketer

AUGUST 16, 2021

To drum up buzz for the event, Prime Video partnered with Fooji to give fans a chance to win branded movie kits complete with popcorn and candy to enjoy while live-tweeting. Select kits included a custom movie poster, and 10 lucky fans also won roundtrip airline tickets courtesy of Alaska Air.

Social Media 351

Social Media Transportation Airlines Travel 351

Event Marketer

SEPTEMBER 6, 2021

Emirates returned to the US Open as the tournament’s official airline for the tenth year in a row. Being able to pair such a popular signature cocktail with a major, beloved sporting event creates a common platform for the brand and the tournament to engage with consumers.”. Photo credit: Bryan Bedder/Getty Images for American Express.

2021 359

2021 Food and Beverage Sports Hotels 359

Event Marketer

SEPTEMBER 25, 2023

Instead, it focused on an airline-inspired theme with BÉIS luggage stored in overhead bins, a branded beverage cart, airplane seats and plane window wall graphics. For instance, there was a backdrop of the L.A. or Dallas skyline on the balcony and a branded newspaper with articles tailored to the city. area,” Money says.

Hotels 306

Hotels Travel Airlines Fashion 306

Event Marketer

APRIL 24, 2023

Crafting internal events that resonate with today’s workforce requires intention. As Whitney Eichinger, svp-culture and communications at Southwest Airlines, put it, “You can decorate anything, but you have to have culture at your core.” Clearly, the weekly bar cart is no longer going to cut it. So, where to begin?

Airlines 246

Airlines 2023 2022 Management 246

Bizzabo

NOVEMBER 13, 2018

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. Virtual Reality will be news-worthy Event Marketing.

Corporate Events 76

Corporate Events Event Marketing Marketing Trade Shows 76

Event Marketer

JULY 31, 2023

Your monthly event sustainability update In our April Industry Pulse Survey , 72 percent of event marketers said sustainability plays a role in vendor and/or material sourcing and selection, and half of the survey’s respondents said they are eliminating single-use plastic at their events and activations.

Venues 246

Venues Sustainability 2026 Hotels 246

Hubilo Blog

JULY 31, 2018

Also known as interactive marketing, it is a modern form of marketing tactic which directly connects the marketer to the consumers, personalizing the ad experience or interacting with them from a more personal angle. The “personal factor” is what sets it apart from the traditional form of event marketing.

Event Marketing 83

Event Marketing Marketing Social Media Events 83

Eventmobi

SEPTEMBER 22, 2022

For example, many airlines run CSR campaigns meant to offset the carbon emissions that result from air travel. The event industry has long supported green meetings and CSR opportunities and with the incoming millennial population, it will likely do even more to push the CSR envelope. What’s Next? .

2012 195

2012 2015 Sustainability 2018 195

Eventmobi

AUGUST 16, 2018

G2 Crowd is the leading website for online business software and service reviews, where Event Mobi ranks as a High Performer on the Summer 2018 Mobile Event Apps Report. Event speakers are essential to a successful event marketing strategy. Because it gets results. In-demand speakers are, by nature, influencers.

Speakers 152

Speakers B2B Airlines Event Apps 152

Social Tables

JULY 31, 2021

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process.

Advertising 174

Advertising Retail Social Media Marketing 174

Event Industry News

MAY 14, 2019

In what’s now become a widely shared statistic in the industry, “event coordinator” ranks as the fifth-most stressful job in America, right up there with police and firefighters.

Event Tech 111

Event Tech Event Management Tech Management 111

Endless Events

AUGUST 24, 2018

Four Essential Questions to Ask about Your Marketing Plan. Sometimes, event marketing plans get so convoluted that the original purpose of the event gets buried in the process. It’s important to double-check everything, not just to make sure the event is feasible but also to make sure it still fits with corporate goals.

Trade Shows 75

Trade Shows Social Media Airlines Travel 75

Event Industry News

MARCH 7, 2019

Irv – Recognised as one of the founding leaders of ‘Experiential’ Marketing, Irv is a strategic and creative thinker. All Nippon Airways, Japan’s largest 5-Star airline. 17 years on, Kemosabe still run all of their European marketing. Case Study: Nippon Airways.

Airlines 63

Airlines Social Media Retail Automotive 63

Guidebook

MAY 16, 2023

It surprised many people when Forbes Magazine listed event planning as the fifth most stressful job. The top four most stressful jobs were soldier, firefighter, airline pilot, and police officer. So why does Forbes list event planning so high? A police officer or airline pilot’s stress ends when they go off duty.

Event Planning 78

Event Planning Social Media Airlines Contracts 78

Cvent: Event Marketing

MAY 14, 2018

Myrtle Beach International Airport (MYR) makes travel to the Grand Strand simple, with carriers that service Myrtle Beach directly: Allegiant Airlines, American Airlines, Delta Air Lines, Porter Airlines, Spirit Airlines, United, and WestJet.

Airlines 43

Airlines Meetings Trade Shows 2016 43

TicketBud

AUGUST 21, 2023

Event coordinator is consistently listed in the top 10 most stressful jobs , along with military personnel, airline pilots and newspaper and broadcast journalists. The site hosts thousands of free-use and premium-rate templates, filters, images, video and fonts to help you design any creative you need for your event.

Technology 78

Technology Social Media Airlines Event Apps 78

SmartMeetings

MAY 10, 2021

Eric Holmen, chief revenue officer with Splash event marketing platform, stressed the importance of messaging to ease pandemic anxiety before, during and after the event. In your event marketing, tell people what you mean when you say the meeting will be “compliant.” Eric Holmen.

Venues 105

Venues Travel Airlines Meetings 105

Cvent: Event Marketing

DECEMBER 3, 2018

Industry consolidation among key suppliers such as hotels and airlines is spurring increasing costs in those and other categories. This is driving up the costs of individual meetings and events. And the growing use of digital communications along with social media are facilitating face-to-face meetings, conversations and networking.

2019 62

2019 Meetings Airlines Social Media 62

Capterra Event Management

NOVEMBER 14, 2017

Some tricks include choosing non-traditional spots for events, constantly checking airfares using incognito browsers to avoid airlines from tracking your searches through cookies (and setting fares based on those searches), and using flight search apps such as Skiplagged and hotel search sites such as Kayak.

2018 78

2018 Event Management Management Social Media 78

Event Industry News

APRIL 16, 2019

MediaPro International is a technical production and rental company providing innovative technology and creative design solutions to all sectors of the events market. All the rigging calculations and supervision was undertaken by Colin Silvers, MediaPro’s head of rigging.

2004 64

2004 Airlines 2019 Technology 64

Expo Pass

NOVEMBER 28, 2023

The massive exhibit hall hosts hotel groups, technology providers, convention aureus, airlines, and more. Everything and everyone you need to be a successful event planner can be found under one roof! Topics include Technology and Innovation, Business Practices, Event Marketing, Trends and Research.

2024 78

2024 Event Planning Conference Education 78

Eventbase

FEBRUARY 12, 2020

Airlines, hotels, and car rental agencies often ask the same question during the check-in process, “Are you travelling for business or leisure?” Include details of the extended rates in your event communications and event app. For example, SXSW offers a ‘Guest Pass’ option for access to free events during the conference.

Travel 52

Travel Negotiating Event Apps 2020 52

Bizzabo

NOVEMBER 30, 2018

If you’re planning an event for your company that is focused on bringing together clients or employees, then it’s a good bet you’re planning a B2B affair. Here are some common do’s, don’ts, and examples of real life corporate event ideas that will help you plan your next B2B extravaganza. Why B2B events? Source: JetBlue.

B2B 70

B2B Trade Shows Food and Beverage Conference 70

Planning Pod

FEBRUARY 1, 2017

Airlines use this pricing strategy all the time now that they charge for all the separate items (baggage, meals, premium seating, etc.) You see, not only does it end with the magic number 9 (three of them, in fact) but it also pushes the far left digit down 1, which enhances the effect. Separate out additional fees, add-ons and taxes.

Retail 94

Retail Events Airlines Meetings 94

Bizzabo

APRIL 7, 2020

Plus, themes make event marketing much easier. Delta Launchpad is another partnership event that VICE participated in. The airline's goal was to connect with more business travelers. Key Takeaway: Free events sometimes get a bad rap, especially when it comes to B2B event marketing. Delta Launchpad.

2017 71

2017 2018 Entertainment 2004 71

Floktu

FEBRUARY 19, 2020

Featured speakers include Jonathan Wan, Director of Global Marketing at Japan Airlines; Christopher Guenther, SVP, Global Head of Programmatic at News Corp; Sean Downey, VIP of Media Platforms at Google US; and Jennifer Snell, Head of Digital Marketing at finder.

2020 40

2020 Advertising Airlines Speakers 40

Bizzabo

FEBRUARY 11, 2019

You can also watch the 2019 Event Trends video for the full discussion. Aleksandra Panyukhina, Head of Event Marketing, SEMrush. Aleksandra manages everything from budgeting to reporting for SEMrush’s event marketing strategy. She managed over 35 events across five continents in 2018. Meet the Panelists.

2019 48

2019 Technology Advertising B2C 48

Cvent: Event Marketing

AUGUST 2, 2018

— American Airlines (@AmericanAir) May 11, 2018. Stay appropriate and make sure what you’re sharing is beneficial, not offensive. Raise your hand if you're ready for the weekend! pic.twitter.com/P8DPAWrigX. Ask for Feedback! Twitter is the perfect place to get quick responses.

2018 46

2018 Social Media Airlines 2015 46

Cvent: Event Marketing

JULY 31, 2018

Far from frenzied, PSP offers nonstop service from 11 airlines connecting to more than 550 global destinations. Looking for alternative airlines? Easy Air Access: SmarterTravel.com named the Palm Springs International Airport (PSP) one of its “10 Most Stress-Free Airports in America,” and for good reason. hour drive).

Meetings 31

Meetings Airlines Negotiating Hotels 31

Cvent: Event Marketing

FEBRUARY 6, 2019

Have you heard the saying “no two people pay the same price for an airline ticket”? You could also say something similar about meeting and event planners: “no two planners are paid the same salary,” even though their job descriptions and duties might be exactly the same.

Airlines 38

Airlines Negotiating Education Contracts 38

Cvent: Event Marketing

MAY 7, 2019

Far from frenzied, PSP offers 21 nonstop routes from 10 airlines, connecting from more than 500 global destinations. Looking for alternative airlines? Additional seasonal flights make it even easier to enjoy a sunny Southern California winter. Consider nearby airports, including Ontario International (1.25-hour hour drive).

Meetings 28

Meetings Airlines Hotels Hospitality 28

Cvent: Event Marketing

JULY 12, 2018

As a comparison, the airline industry on-time percentage is about 85%. We recommend using this number as table stakes and incorporate into your SLA (service level agreement). As a guideline, most operators perform at or above 99%. So, for every 100 rides, you will experience one delay or deviation. The right questions about insurance.

Transportation 39

Transportation Insurance Airlines Technology 39

Cvent: Event Marketing

JULY 21, 2019

Costa Rica is easily reached from the largest cities in Latin America, North America, and Europe, with a total of 18 airlines offering more than 400 weekly flights into San José’s Juan Santamaría International Airport. A successful conference begins with accessibility.

Meetings 31

Meetings Tourism Sustainability Airlines 31