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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer

Agency: Allied Global Marketing) Photos: Courtesy of Hulu JBLS SOUND BODEGA From March 11-13, as the Official Audio Partner of SXSW 2025, JBL offered up a series of audio-centric experiences designed to showcase its technology. Whiskey Sours, Bulleit Rye Mules and non-alcoholic Seedlip Spice Spritz drinks were all on tap.

2025 278
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The Category 5 Pivot: How One Event Company Beat Helene and Milton

Smart Meetings

Scheduled participants included 100-plus top travel companies, including airlines, cruise lines, hotels, coach, rail, tour operators and others. More than 40 speakers and industry leaders were also expected to attend. Still, many attendees, exhibitors and speakers were still on site. is to be prepared for anything.

Travel 244
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7 Tips to Keep Your Event Speakers Coming Back

Eventmobi

Event speakers are essential to a successful event marketing strategy. Event marketing is a powerful strategy for B2C and B2B marketers, and for good reason. In fact, 75 percent of B2B marketers rated in-person events as the most effective marketing tactic. Happy speakers lead to happy attendees.

Speakers 152
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The Category 5 Pivot: How One Event Company Beat Helene and Milton

Smart Meetings

Scheduled participants included 100-plus top travel companies, including airlines, cruise lines, hotels, coach, rail, tour operators and others. More than 40 speakers and industry leaders were also expected to attend. Still, many attendees, exhibitors and speakers were still on site. is to be prepared for anything.

Travel 100
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Why Attendees Aren’t Committing Early to Conferences

Smart Meetings

Networking Opportunities: Early access to networking events or one-on-one sessions with keynote speakers. Engaging Content Teasers Release engaging content previews, such as snippets from keynote speakers or highlights from previous events, to generate excitement. Loyalty Programs Reward repeat attendees with loyalty benefits.

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The Category 5 Pivot: How One Event Company Beat Helene and Milton

Smart Meetings

Scheduled participants included 100-plus top travel companies, including airlines, cruise lines, hotels, coach, rail, tour operators and others. More than 40 speakers and industry leaders were also expected to attend. Still, many attendees, exhibitors and speakers were still on site. is to be prepared for anything.

Travel 100
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Speaker Trends in the New Business Environment

MeetingsNet

The head of a major speakers bureau provides insight on hot topics, interesting formats, and rising cost concerns for keynoters and other featured speakers. MeetingsNet: Now that the post-pandemic business landscape has some stability, what is different in what corporate groups are looking to get from their speakers?

Speakers 111