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No Spectators: How Four Brands Altered Their Game Plans for the Tokyo Olympics

Event Marketer

Explore more Olympics Sponsorship Strategies: Inside Seven Top Activations From the Summer Olympics. United Airlines leveraged Olympic gymnast Simone Biles for a series of photo ops. UNITED AIRLINES. Here’s a look at four Olympic campaigns that stood out. Celebrities and Sports Experiences Pop Out of NBC’s Mystery Boxes.

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Season’s Greetings: Inside Six Experiential Holiday Campaigns

Event Marketer

And to enhance the experience for millions of annual visitors, Hallmark leveraged its sponsorship as a “new way to spread Hallmark Christmas joy” with festive activations that underscored its renowned Countdown to Christmas campaign. LUFTHANSA AIRLINES. The pop-up was so popular that the airline extended it by a day.

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The Brief: Denim Cafés and First Class for Dogs

Event Marketer

In what has to be a first, BARK is launching BARK Air , a “dog-first” airline that provides a first-class experience designed for pups, and plenty of perks for their humans. The brand also worked with Revision Goods to produce 1,500 denim coffee sleeves using American Eagle reclaimed denim—a sustainability play that Gen Z surely took note of.

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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. Emirates returned to the US Open as the tournament’s official airline for the tenth year in a row. Activating both on- and off-site, brands are vying for fans’ attention with technology, art, lounge spaces, immersive photo ops, hospitality plays and more.

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Event Planner Travel Tips: Use a Destination Management Company, Fight Jet Lag, Travel With Top Airlines

Endless Events

And to get the least stress from travel, make the most out of high-end lounges to fight jet lag while only traveling with the top airlines. Tips for Turning Sponsorships to Big-Time Partnerships. Sponsorships thrive by having each party add value to another’s plate. Airlines and Airports, Ranked. Ugh, jet lag.

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Skyrocketing Costs Squeeze Event Budgets

Velvet Chainsaw

exhibitors are funding these higher expenses by sending fewer staff, opting for smaller booth space and/or decreasing their sponsorship investment. Transportation providers from airlines to shuttle bus providers to shared ride services and taxis are all raising fees.

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Exhibitor Priority Points System that Rewards Loyalty

Velvet Chainsaw

American Airlines couldn’t care less that I’ve been a member of its loyalty program for 30-plus years. Be sure to allow multiple ways of accruing points — points per 10’ x 10’ booth and points for sponsorship, promotion, and/or advertising spend (e.g., Here’s how it works: 1. It only cares about my loyalty and spend this year.