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And to enhance the experience for millions of annual visitors, Hallmark leveraged its sponsorship as a “new way to spread Hallmark Christmas joy” with festive activations that underscored its renowned Countdown to Christmas campaign. LUFTHANSA AIRLINES. The pop-up was so popular that the airline extended it by a day.
Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. Within its brand center at Billie Jean King, the automaker and tech partner Pavegen are inviting attendees to walk across a pathway of kinetic floor tiles that generate reusable clean energy with each step. MERCEDES-BENZ.
And to get the least stress from travel, make the most out of high-end lounges to fight jet lag while only traveling with the top airlines. The Myths of Tech Restaurant Events. Tips for Turning Sponsorships to Big-Time Partnerships. Sponsorships thrive by having each party add value to another’s plate. Ugh, jet lag.
Here’s an example from an airline. Dometic as well as Evaptainers have developed new, low tech approaches to keep food cool at remote locations. Thinking about redesigning your sponsorship model to include event technology? How to Design an Event Sponsorship Package. Strong Marketing to Create Buzz. The Right Venue.
He has 23 years’ experience across all disciplines including Experience and Event Marketing, Sponsorship, Amplification, Social Media Strategy, Retail Insights, Influencer Marketing, Experiential and Branded Content, and Omni-Channel Experiences. All Nippon Airways, Japan’s largest 5-Star airline. Case Study: Nippon Airways.
They specialize in multicultural events, sponsorship activation, and mobile tours. A foundation in technology allows for fantastic data collection and event tech solutions that can be applied to any campaign. Notable clients: American Airlines, American Express, BEAM, E&J Gallo, Shell. ELEMENTO L2. Chicago, IL. New York, NY.
EARLY ADOPTERS SCORE WITH PICKLEBALL SPONSORSHIPS Sports sponsorship is always a hot industry topic, but a shiny “new” sport—pickleball—gave brands something fresh to sweat over as the activity hit fever pitch this year.
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