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Six Trending Swag Ideas from PPAI 2025: Exploding Cakes, Traceable Wear

Event Marketer

Typically seen in apparel, Aware uses blockchain technology to help create traceable, sustainable supply chains and digital product passports. In apparel, new embellishment techniques allow for creative personalization and decoration, taking cues from fashion with digital transfers, patches, and unique logo placements.

2025 289
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Walmart Taps into TikTok Trends and Fashionistas for its 40-city Style Tour

Event Marketer

Encouraged to “Find the things you love,” attendees can scan and shop via QR codes to have the apparel and accessories on display shipped to their homes. “We Outside, furniture, rugs, clothing stands, mirrors and mannequins extend the pop-up’s footprint.

Fashion 295
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Provocative Sets, Mirrors and Community Building at MAGIC / Project Shows

Event Marketer

Speaking of racks, what might seem like a utilitarian element at apparel shows, were also instrumental in showcasing brand personalities with a range of materials, from metal and copper to industrial piping and painted driftwood. And who said booth furniture should be boring?

Fashion 267
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NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

Event Marketer

Throughout the weekend, the companies gave fans a chance to engage with new product drops, check out limited-edition merch, personalize apparel and catch exclusive athlete appearances. 15-16, fans could stop by for product customization, exclusive apparel and footwear, and surprise guest appearances.

2025 265
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From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships

Event Marketer

Golf stars Lexi Thompson, Cline Boutier and Gabi Ruffels sported the logos of local restaurants and boutiques on their equipment and apparel during the golf tournament to increase awareness of each small business. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.

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25 Years of ‘SVU’: Five Ways NBC Uses Events to Keep Fans Tuned in

Event Marketer

And with 1 billion impressions generated from Olivia Benson Plaza alone, NBC recognizes that its event strategy is both serving the fandom and making an impact on the business.

Apparel 264
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Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin

Event Marketer

Grand Prix Collection with a trackside booth that gave fans the opportunity to peruse and shop the limited-edition apparel styles and capture content at a photo op. PACSUN A year after making its Formula 1 debut in Austin, Pacsun highlighted its latest F1 U.S. Fans also came away with a branded tote bag.

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