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Small Conference, Big Thinking: How Quest Software Breathed New Life into its Sales Kickoff

Event Marketer

Nine ways the internal event got a festival-inspired upgrade It was out with the old and in with the new at Quest Software’s 2024 internal sales conference in Anaheim, CA, as the brand overhauled the annual event with a festival-inspired theme designed to support its forward-looking company vision.

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

Yourself collectibles that can be customized with apparel options available from 32 NFL teams. To use the rappers far-reaching influence and cultural relevance to elevate the events profile. FUNKO Funko partnered with the NFL this fall to release Pop! 5 in the Kansas City Power & Light District.

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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer

Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. billion renovation that wont be complete until late 2028. Whiskey Sours, Bulleit Rye Mules and non-alcoholic Seedlip Spice Spritz drinks were all on tap.

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Top Tips on Marketing your Conferences and Events

Eventinterface

In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls! Liberating the Postmodern Consumer,” shares cutting-edge trends in attendee behavior and how to fine-tune your event marketing for success. Top tips for event marketing.

Marketing 154
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CSR Events: FOX Teases its New Drama with Beach Rallies for Lifeguards

Event Marketer

The events drew beachgoers in with a branded surfboard photo op, appearances from the “Rescue: HI-Surf” cast and Santa Monica Harbor Patrol lifeguard and USLA representative Jared Kingsbury, brand ambassadors outfitted in lifeguard-inspired apparel, treat bags, and a Kona Ice truck, offering up shaved ice.

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The Brief: Screaming Booths and Underwater Vending Machines

Event Marketer

Grab some absurdly cheesy swag of your own on the brand’s apparel site. To connect fans at home to the Eastern Conference Final via Tiktok, Verizon is calling on Florida Panthers fans to share videos of themselves getting hyped up for a chance to be featured on the jumbotron at Amerant Bank Arena during the game.

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Rally Rooms and Tequila Clubs: How 10 Sponsors Activated at the 2024 US Open

Event Marketer

EVIAN After activating a floating tennis court in 2023, evian this year teamed up with Pharrell Williams and his lifestyle brand Humanrace on a limited-edition, tennis-inspired apparel collection that launched online on Aug.

2024 298