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Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin

Event Marketer

Grand Prix Collection with a trackside booth that gave fans the opportunity to peruse and shop the limited-edition apparel styles and capture content at a photo op. PACSUN A year after making its Formula 1 debut in Austin, Pacsun highlighted its latest F1 U.S. Fans also came away with a branded tote bag.

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Ideas from Fashion Trade Shows: Five Exhibit Style Touches

Event Marketer

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. One such example was a collab between MAGIC and a young contemporary apparel brand MIOU MUSE that created a Valentine’s Day-inspired photo set, combining a sponsorship opportunity and sharable content.

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Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House

Event Marketer

Additional touchpoints encompassed a hook and ring game, an Ice House Outfitters where attendees could customize hats, bags and apparel with rodeo- and Coca-Cola-themed patches (including an exclusive 90th anniversary patch) and, of course, a giant concession stand with a slew of beverages to choose from.

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9 Proven Steps for Planning Successful Events

Planning Pod

Most events can be effectively executed by having one or a few primary event planners and then supporting staff that is either in-house or contracted out. Successful events hinge on many things , but having a responsive, dedicated team is right at the top.

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How to Create an Online Event Registration Form: The Ultimate Guide

Planning Pod

Additional group member details Food preferences, meal choices, food allergies, and dietary restrictions Sizes for t-shirts or other included apparel Travel details and lodging logistics for shuttles and transportation services Event-related details, such as session options, content or programing preferences, etc.

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The event planners’ ultimate guide on how to create an online event registration form

Planning Pod

Additional group member details Food preferences, meal choices, food allergies, and dietary restrictions Sizes for t-shirts or other included apparel Travel details and lodging logistics for shuttles and transportation services Event-related details, such as session options, content or programing preferences, etc.