Event Marketer

NOVEMBER 7, 2024

We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Encouraged to “Find the things you love,” attendees can scan and shop via QR codes to have the apparel and accessories on display shipped to their homes.

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Event Marketer

NOVEMBER 5, 2024

Grand Prix Collection with a trackside booth that gave fans the opportunity to peruse and shop the limited-edition apparel styles and capture content at a photo op. The post Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin appeared first on Event Marketer.

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Event Marketer

MARCH 7, 2025

Golf stars Lexi Thompson, Cline Boutier and Gabi Ruffels sported the logos of local restaurants and boutiques on their equipment and apparel during the golf tournament to increase awareness of each small business. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.

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Event Marketer

DECEMBER 12, 2024

Throughout the event, DJ Beau Cruz and violinist Emily Simone performed some of the stars biggest hits, while fans engaged in various activities. More from The Brief: The Brief: Cosmic Luggage and $0 Days The Brief: COLAsseums and StreamHouses The post The Brief: Breakup Calculators and Subway Sketches appeared first on Event Marketer.

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Event Marketer

MARCH 5, 2025

The brands vivid green booth beckoned visitors in with storefront-style architecture and window displays of visually arresting partner products, including Le Creusets luxury cookware and funky shoes from athletic apparel brand ON.

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Event Marketer

FEBRUARY 12, 2025

In addition to the sports apparel on display, Starter offered seating in pink club chairs positioned in front of a bright, branded stained glass-inspired wall that served as a background for a 360-degree photo booth. The post Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy appeared first on Event Marketer.

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Event Marketer

JUNE 14, 2024

Legendary Entertainment (Anna Huddleston/Event Marketer) Hasbro How is it that Dungeons & Dragons is turning 50 and Peppa Pig could be in college at 20? To enter its dazzling exhibit, Hasbro invited attendees to walk between two massive LED screens and through a smile-shaped tunnel, flanked by mannequins sporting branded apparel.

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Event Marketer

MAY 2, 2025

Crown Royal hosted influencers as part of a media trip and series of events throughout the Houston Rodeo weekends, and it has established relationships with rodeo riders, with whom they worked to drive traffic to the showroom activation.

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Event Marketer

SEPTEMBER 12, 2024

Some opted for more of a classic storefront showroom with apparel and accessories displayed on metal racks and shelves, whereas others leaned into more of an outdoor environment brought onto the show floor with grassy carpets, sand-colored wood floors, greenery and lots of surfing imagery.

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Event Marketer

APRIL 4, 2022

Through a collaboration with William Murray golf apparel brand, Tito’s recently launched a limited edition apparel line featuring the first-ever women’s polo designed exclusively for its brand. The post Tito’s Handmade Vodka Scores with a New PGA Tour Lounge and Boat Activation appeared first on Event Marketer.

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Event Marketer

FEBRUARY 16, 2024

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. One such example was a collab between MAGIC and a young contemporary apparel brand MIOU MUSE that created a Valentine’s Day-inspired photo set, combining a sponsorship opportunity and sharable content.

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Event Marketer

NOVEMBER 8, 2021

The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. And an interactive kiosk calls visitors to leave personal messages for Bowie that display at both venues as well as the event website. Inside Six Brand-Artist Collaborations That Rocked the Industry.

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Event Marketer

SEPTEMBER 12, 2024

Attendees went into the space to not only explore the merchandise on display (which was mostly apparel across the show), but to shop and place orders on-site for their retail businesses. SHORE With a name like Shore, you have to bring the beach into your exhibit space, and the apparel and accessories brand delivered.

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Event Marketer

MARCH 14, 2022

Since its establishment in 2004, intimates apparel brand Soma has built more than 250 boutiques and outlets in locations nationwide, but New York City isn’t one of them. Take a Tour of the Pop-up: The post How Soma Intimates Uses Pop-ups to Inform Future Product Designs appeared first on Event Marketer. Agency: Ludlow Grey.

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Event Marketer

APRIL 27, 2025

Ordering male and female versions of the same branded apparel seems to be a popular option. The post Dress Like a Rockstar: What to Wear to Trade Shows appeared first on Event Marketer. Comfort is also a top consideration. Photo credit: Anna Huddleston Have a story idea? Want us to cover your booth?

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Event Marketer

DECEMBER 23, 2024

Yourself collectibles that can be customized with apparel options available from 32 NFL teams. There was a little something for everyone with a Kids Zone, live music, food and beverages, partner activations, like an EA SPORTS College Football experience, a chance to sample Dukes sauces, and live performances from college cheerleading squads.

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Event Marketer

JULY 16, 2024

From bidet and toilet paper brands to plumbing companies and retailers of period apparel, here’s how personal wellness brands are producing some stall -wart experiences. MODIBODI Festival restrooms are notoriously unpleasant, a fact not lost on period-apparel brand Modibodi.

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Event Marketer

JULY 5, 2021

Held June 16-18, the second iteration of the original event featured several enhancements, including access to more exclusive products, avatar and social sharing upgrades, gamification, more vibrant visuals and multiplayer functionality. available on mobile and desktop, attendees first chose an avatar and outfitted it with generic apparel.

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Event Marketer

MARCH 14, 2025

Plus, on March 7, a Yellow Rose by Kendra Scott x Wrangler VIP Celebration offered an exclusive first look at the new apparel collection, along with live music, a Yellow Rose denim horse art installation and exclusive giveaways. Whiskey Sours, Bulleit Rye Mules and non-alcoholic Seedlip Spice Spritz drinks were all on tap.

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Event Marketer

FEBRUARY 14, 2025

Lastly, Nike and Academy Sports welcomed Miami Dolphins Jevon Holland for an autograph session with complimentary footballs, and fans participated in a larger-than-life helmet photo op that turned them into bobbleheads, while rocking out to a dj and getting Nike apparel personalized.

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Event Marketer

JANUARY 18, 2022

Dome structures are not only eye-catching from a distance, they’re an easily transportable shelter to erect (or inflate) in a cold environment, as Under Armour did at a Notre Dame and Northwestern University college football matchup to promote and offer a hands-on testing ground of its UA ColdGear apparel.

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Event Marketer

APRIL 17, 2024

There, attendees could shop Lacoste’s ready-to-wear, fashion and sport performance collections, as well as co-branded Miami Open Lacoste souvenirs, including apparel, hats, accessories, croc plushies and tennis essentials. The biggest draw at Lacoste’s activation was an apparel customization station. Agency: Factory 360.

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Event Marketer

OCTOBER 25, 2021

Just like the tracks available in the dance pods, the apparel will be updated each season. The post Pepsi’s Permanent Installation at Hersheypark Turns Visitors into Pop Stars appeared first on Event Marketer. The arrangement serves as the first time Pepsi has offered licensed gear with one of its partners.

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Event Marketer

SEPTEMBER 11, 2024

MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

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Event Marketer

JANUARY 24, 2022

Visitors could snag never-before-seen collectibles, apparel, music and photos, and attend curated events, partake in social media moments and even leave personal tribute messages to the artist. The post Audio-centric Activations: Five Strategies Worth a Listen appeared first on Event Marketer.

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Event Marketer

APRIL 11, 2022

To boot, the brand was surprised and delighted to discover that local media had taken an interest in the thematic space, and ultimately used it as a backdrop to film several news segments about the event at large. RODEOHOUSTON ? original sound – RODEOHOUSTON.

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Event Marketer

SEPTEMBER 27, 2024

The events drew beachgoers in with a branded surfboard photo op, appearances from the “Rescue: HI-Surf” cast and Santa Monica Harbor Patrol lifeguard and USLA representative Jared Kingsbury, brand ambassadors outfitted in lifeguard-inspired apparel, treat bags, and a Kona Ice truck, offering up shaved ice.

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Event Marketer

MAY 27, 2024

Grab some absurdly cheesy swag of your own on the brand’s apparel site. More From The Brief: The Brief: Rat Summits and Master Cheese-melters The Brief: Electric Gardens and LaundroMatches The post The Brief: Screaming Booths and Underwater Vending Machines appeared first on Event Marketer.

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Event Marketer

OCTOBER 16, 2023

Fall is in full swing, but as an event marketer, you’re already on to the next season. Last October, Canadian outdoor apparel company Arc’teryx brought the multisensory wonders of the northern coastal mountains to New York City through its “For the Love of Winter” immersive experience. Agency: Powdr.

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Event Marketer

NOVEMBER 15, 2021

The event also served as a launchpad for a Coors Banquet x Brixton Protect Our West capsule collection slated to drop on Nov. The collection focuses on cut and sew apparel, headwear and accessories that draw from Coors’ heritage, with designs that pay homage to the firefighters risking their lives across the West Coast.

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Event Marketer

OCTOBER 24, 2023

Grand Prix this year with a pop-up shop and official F1 apparel collection spanning tees to hoodies to track pants. Grand Prix in Austin appeared first on Event Marketer. Photo credit: Shutterstock PACSUN Retailer Pacsun made its grand debut at the U.S.

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Event Marketer

JUNE 28, 2021

H&M turned to technology to help consumers celebrate Pride this year with a scanner app that detects rainbow patterns on everything from flags to food to apparel. The post How Five Brands Supported the LGBTQ+ Community with In-person Experiences appeared first on Event Marketer. Agency: MKG, New York City.

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Event Marketer

JULY 19, 2023

More Scenes from the Transformers: Battle in Brooklyn Event: Photo credit: MAG/Hasbro The post A ‘Transformers’ Street Mural Activation Packs a Commercial Punch for Hasbro and Amazon appeared first on Event Marketer.

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Event Marketer

SEPTEMBER 16, 2024

Beyond the apparel, models also carried glass handbags full of real Goldfish crackers to fulfill the brand’s hopes of “redefining what it means to be a fashion accessory,” according to a statement from marketing director, Sonali Doshi.

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Event Marketer

APRIL 27, 2021

To solve for the pain point, LG is turning its tour footprints into clothing donation sites where consumers are encouraged to unload their used apparel. The Second Life Tour in action: The post How LG’s Clothing Swap and Wash Center are Scrubbing Away Textile Waste appeared first on Event Marketer. Agency: Lupine, Los Angeles.

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Event Marketer

MARCH 18, 2024

Agency: BMF) KIDSUPER JUST DROPPED A PERMANENT STREETWEAR HAVEN Streetwear apparel brand KidSuper has just secured a stylish new home in Brooklyn, NY. The newly launched KidSuper World is an expansive, 10,000-square-foot venue and love letter to New York City located in Brooklyn’s Williamsburg neighborhood. .”

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Event Marketer

DECEMBER 21, 2023

Agency: Factory360 ) Photo credit: Arturo Holmes/Getty Images for Shipt SOMA INTIMATES It was hard to miss intimate apparel brand Soma’s festive holiday box truck as it spun through two New York City locations flaunting the brand’s holiday apparel with a glass wall.

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