Event Industry News

DECEMBER 14, 2023

As 2023, draws to a close, TeamTogs, the branded apparel, uniforms and merchandise specialist and uniform partner for Event Sustainability Live is celebrating its 20th anniversary.

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APRIL 17, 2024

There, attendees could shop Lacoste’s ready-to-wear, fashion and sport performance collections, as well as co-branded Miami Open Lacoste souvenirs, including apparel, hats, accessories, croc plushies and tennis essentials. The biggest draw at Lacoste’s activation was an apparel customization station. Agency: Factory 360.

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APRIL 4, 2022

Through a collaboration with William Murray golf apparel brand, Tito’s recently launched a limited edition apparel line featuring the first-ever women’s polo designed exclusively for its brand. The post Tito’s Handmade Vodka Scores with a New PGA Tour Lounge and Boat Activation appeared first on Event Marketer.

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NOVEMBER 8, 2021

The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. And an interactive kiosk calls visitors to leave personal messages for Bowie that display at both venues as well as the event website. Inside Six Brand-Artist Collaborations That Rocked the Industry.

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OCTOBER 24, 2024

Encouraged to “Find the things you love,” attendees can scan and shop via QR codes to have the apparel and accessories on display shipped to their homes. “We Outside, furniture, rugs, clothing stands, mirrors and mannequins extend the pop-up’s footprint.

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NOVEMBER 25, 2024

And with 1 billion impressions generated from Olivia Benson Plaza alone, NBC recognizes that its event strategy is both serving the fandom and making an impact on the business.

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SEPTEMBER 11, 2024

MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

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SEPTEMBER 27, 2024

The events drew beachgoers in with a branded surfboard photo op, appearances from the “Rescue: HI-Surf” cast and Santa Monica Harbor Patrol lifeguard and USLA representative Jared Kingsbury, brand ambassadors outfitted in lifeguard-inspired apparel, treat bags, and a Kona Ice truck, offering up shaved ice.

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MARCH 14, 2022

Since its establishment in 2004, intimates apparel brand Soma has built more than 250 boutiques and outlets in locations nationwide, but New York City isn’t one of them. Take a Tour of the Pop-up: The post How Soma Intimates Uses Pop-ups to Inform Future Product Designs appeared first on Event Marketer. Agency: Ludlow Grey.

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JULY 5, 2021

Held June 16-18, the second iteration of the original event featured several enhancements, including access to more exclusive products, avatar and social sharing upgrades, gamification, more vibrant visuals and multiplayer functionality. available on mobile and desktop, attendees first chose an avatar and outfitted it with generic apparel.

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SEPTEMBER 16, 2024

Beyond the apparel, models also carried glass handbags full of real Goldfish crackers to fulfill the brand’s hopes of “redefining what it means to be a fashion accessory,” according to a statement from marketing director, Sonali Doshi.

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NOVEMBER 5, 2024

Grand Prix Collection with a trackside booth that gave fans the opportunity to peruse and shop the limited-edition apparel styles and capture content at a photo op. The post Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin appeared first on Event Marketer.

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APRIL 24, 2018

In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls! Liberating the Postmodern Consumer,” shares cutting-edge trends in attendee behavior and how to fine-tune your event marketing for success. Top tips for event marketing.

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MAY 27, 2024

Grab some absurdly cheesy swag of your own on the brand’s apparel site. More From The Brief: The Brief: Rat Summits and Master Cheese-melters The Brief: Electric Gardens and LaundroMatches The post The Brief: Screaming Booths and Underwater Vending Machines appeared first on Event Marketer.

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JULY 19, 2023

More Scenes from the Transformers: Battle in Brooklyn Event: Photo credit: MAG/Hasbro The post A ‘Transformers’ Street Mural Activation Packs a Commercial Punch for Hasbro and Amazon appeared first on Event Marketer.

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NOVEMBER 7, 2024

We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Encouraged to “Find the things you love,” attendees can scan and shop via QR codes to have the apparel and accessories on display shipped to their homes.

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OCTOBER 16, 2023

Fall is in full swing, but as an event marketer, you’re already on to the next season. Last October, Canadian outdoor apparel company Arc’teryx brought the multisensory wonders of the northern coastal mountains to New York City through its “For the Love of Winter” immersive experience. Agency: Powdr.

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MARCH 18, 2024

Agency: BMF) KIDSUPER JUST DROPPED A PERMANENT STREETWEAR HAVEN Streetwear apparel brand KidSuper has just secured a stylish new home in Brooklyn, NY. The newly launched KidSuper World is an expansive, 10,000-square-foot venue and love letter to New York City located in Brooklyn’s Williamsburg neighborhood. .”

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AUGUST 2, 2024

The brand is also rolling out 20 “Campus Essentials” pop-up experiences at colleges in key markets featuring dorm essentials, apparel and accessories. Featured image: Courtesy of Urban Outfitters The post Ideas Roundup: Back-to-School Event Campaigns for Every Age appeared first on Event Marketer.

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JANUARY 3, 2019

In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls! Liberating the Postmodern Consumer,” shares cutting-edge trends in attendee behavior and how to fine-tune your event marketing for success. Top tips for event marketing.

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OCTOBER 24, 2023

Grand Prix this year with a pop-up shop and official F1 apparel collection spanning tees to hoodies to track pants. Grand Prix in Austin appeared first on Event Marketer. Photo credit: Shutterstock PACSUN Retailer Pacsun made its grand debut at the U.S.

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DECEMBER 21, 2023

Agency: Factory360 ) Photo credit: Arturo Holmes/Getty Images for Shipt SOMA INTIMATES It was hard to miss intimate apparel brand Soma’s festive holiday box truck as it spun through two New York City locations flaunting the brand’s holiday apparel with a glass wall.

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SEPTEMBER 5, 2024

from selling cannabis on-site at the festival, so for its main activation, the brand made a merch play, selling apparel and accessories. and a “military locker” activation that served as a storytelling moment and speakeasy-style temporary tattoo parlor. Regulations prevented American Weed Co.

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OCTOBER 25, 2021

Just like the tracks available in the dance pods, the apparel will be updated each season. The post Pepsi’s Permanent Installation at Hersheypark Turns Visitors into Pop Stars appeared first on Event Marketer. The arrangement serves as the first time Pepsi has offered licensed gear with one of its partners.

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SEPTEMBER 12, 2024

Winners scored old-school motel keys that could be traded in for brand apparel, work-from-home desks, a hoverboard and other high-value items. Digital that Makes a Difference Quest went all in on a/v at this year’s event to modernize the experience and make content feel more engaging and dynamic.

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FEBRUARY 12, 2024

J.Crew built a “ virtual closet ” for the Vision Pro that features apparel in an “ultra-high-definition” 3D environment where SharePlay technology lets consumers use FaceTime to chat with brand stylists and host group calls to get outside opinions on their looks. are not only aware of, but jumping on ahead of the rush.

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NOVEMBER 15, 2021

The event also served as a launchpad for a Coors Banquet x Brixton Protect Our West capsule collection slated to drop on Nov. The collection focuses on cut and sew apparel, headwear and accessories that draw from Coors’ heritage, with designs that pay homage to the firefighters risking their lives across the West Coast.

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SEPTEMBER 9, 2024

Yourself” collectibles that can be customized with apparel options available from 32 NFL teams. FUNKO Funko partnered with the NFL this football season to release “Pop! To celebrate the launch of the product, Funko hosted a pop-up activation and watch party during the Kansas City Chiefs vs. Baltimore Ravens game on Sept.

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OCTOBER 24, 2022

The apparel includes exclusive avatar items like sunglasses and cosplay hats, and virtual replicas of two Halloween clothing items the brand is selling IRL. The post How Four Brands are Celebrating Halloween with Metaverse Activations appeared first on Event Marketer. Hot Topic just got a little extra goth.

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JANUARY 24, 2022

Visitors could snag never-before-seen collectibles, apparel, music and photos, and attend curated events, partake in social media moments and even leave personal tribute messages to the artist. The post Audio-centric Activations: Five Strategies Worth a Listen appeared first on Event Marketer.

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MARCH 1, 2024

The front of its footprint mimicked a traditional store where attendees could purchase apparel and accessories, read about the company’s mission, check out “dummy” bags of its cannabis products, and learn more about them. s Presenting Sponsorship Made History at Cali Vibes appeared first on Event Marketer.

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JUNE 6, 2024

Pinterest queries related to Coachella spike every year beginning in January, so for its debut at the event this year, the brand compiled all of its search data and deduced top trends from it. Then in March, the team released a Gen Z-centric festival trends forecast that served as an anchor for its IRL activation.

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APRIL 11, 2022

To boot, the brand was surprised and delighted to discover that local media had taken an interest in the thematic space, and ultimately used it as a backdrop to film several news segments about the event at large. RODEOHOUSTON ? original sound – RODEOHOUSTON.

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MAY 31, 2023

. “It’s about apparel, it’s about music, it’s about collaborations and it’s about being entertained. The key is knowing what audience you’re targeting because, historically, gaming companies have not attended music festivals; it’s been more apparel or beverage brands.

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JANUARY 25, 2024

Apparel and merchandise from partner Diamond Cross Ranch were also available. The post Hard Seltzer Brand Lone River on the Ranch ‘Spirit’ and Strategic Partnerships appeared first on Event Marketer. Texas-based Bumble and Brim Hat Co. Brown usually opts for “WTX” to represent her West Texas roots.)

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OCTOBER 11, 2021

There, visitors can pick up and play any Gibson Brands product under the sun, appreciate an overhead conveyer belt of 200 guitars, view celebrated music memorabilia, shop apparel and accessories, build a custom guitar and, throughout the journey, learn Gibson’s brand history. Featured photo credit: Cindy Ord/Getty Images.

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MARCH 20, 2023

POPFLEX team members and brand ambassadors also model the apparel and their various features in Instagram posts and TikTok videos. ” But in bringing the active online community together for an in-person event, POPFLEX took full advantage of the opportunity to immerse the attendees in its product textures, visuals and sneak peeks.

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