Event Marketer

JULY 5, 2021

Held June 16-18, the second iteration of the original event featured several enhancements, including access to more exclusive products, avatar and social sharing upgrades, gamification, more vibrant visuals and multiplayer functionality. available on mobile and desktop, attendees first chose an avatar and outfitted it with generic apparel.

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Event Marketer

MARCH 14, 2022

Since its establishment in 2004, intimates apparel brand Soma has built more than 250 boutiques and outlets in locations nationwide, but New York City isn’t one of them. Take a Tour of the Pop-up: The post How Soma Intimates Uses Pop-ups to Inform Future Product Designs appeared first on Event Marketer. Agency: Ludlow Grey.

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Event Marketer

SEPTEMBER 12, 2024

Attendees went into the space to not only explore the merchandise on display (which was mostly apparel across the show), but to shop and place orders on-site for their retail businesses. SHORE With a name like Shore, you have to bring the beach into your exhibit space, and the apparel and accessories brand delivered.

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Eventinterface

JANUARY 3, 2019

In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls! Liberating the Postmodern Consumer,” shares cutting-edge trends in attendee behavior and how to fine-tune your event marketing for success. Top tips for event marketing.

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Event Marketer

APRIL 17, 2024

There, attendees could shop Lacoste’s ready-to-wear, fashion and sport performance collections, as well as co-branded Miami Open Lacoste souvenirs, including apparel, hats, accessories, croc plushies and tennis essentials. The biggest draw at Lacoste’s activation was an apparel customization station. Agency: Factory 360.

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Event Marketer

JANUARY 24, 2022

Visitors could snag never-before-seen collectibles, apparel, music and photos, and attend curated events, partake in social media moments and even leave personal tribute messages to the artist. The post Audio-centric Activations: Five Strategies Worth a Listen appeared first on Event Marketer.

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Event Marketer

OCTOBER 24, 2024

Encouraged to “Find the things you love,” attendees can scan and shop via QR codes to have the apparel and accessories on display shipped to their homes. “We Outside, furniture, rugs, clothing stands, mirrors and mannequins extend the pop-up’s footprint.

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Event Marketer

OCTOBER 25, 2021

Just like the tracks available in the dance pods, the apparel will be updated each season. The post Pepsi’s Permanent Installation at Hersheypark Turns Visitors into Pop Stars appeared first on Event Marketer. The arrangement serves as the first time Pepsi has offered licensed gear with one of its partners.

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Event Marketer

JULY 16, 2024

From bidet and toilet paper brands to plumbing companies and retailers of period apparel, here’s how personal wellness brands are producing some stall -wart experiences. MODIBODI Festival restrooms are notoriously unpleasant, a fact not lost on period-apparel brand Modibodi.

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Event Marketer

APRIL 11, 2022

To boot, the brand was surprised and delighted to discover that local media had taken an interest in the thematic space, and ultimately used it as a backdrop to film several news segments about the event at large. RODEOHOUSTON ? original sound – RODEOHOUSTON.

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Event Marketer

MAY 27, 2024

Grab some absurdly cheesy swag of your own on the brand’s apparel site. More From The Brief: The Brief: Rat Summits and Master Cheese-melters The Brief: Electric Gardens and LaundroMatches The post The Brief: Screaming Booths and Underwater Vending Machines appeared first on Event Marketer.

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Event Marketer

OCTOBER 11, 2021

There, visitors can pick up and play any Gibson Brands product under the sun, appreciate an overhead conveyer belt of 200 guitars, view celebrated music memorabilia, shop apparel and accessories, build a custom guitar and, throughout the journey, learn Gibson’s brand history. Featured photo credit: Cindy Ord/Getty Images.

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Event Industry News

DECEMBER 2, 2024

TeamTogs is a specialist apparel, uniforms and merchandise business established in 2003. Their heartland and heritage is within the events industry and their mission is to achieve maximum brand impact for their clients with minimal impact on the planet.

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Event Marketer

NOVEMBER 25, 2024

And with 1 billion impressions generated from Olivia Benson Plaza alone, NBC recognizes that its event strategy is both serving the fandom and making an impact on the business.

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Event Marketer

JUNE 28, 2021

H&M turned to technology to help consumers celebrate Pride this year with a scanner app that detects rainbow patterns on everything from flags to food to apparel. The post How Five Brands Supported the LGBTQ+ Community with In-person Experiences appeared first on Event Marketer. Agency: MKG, New York City.

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Planning Pod

APRIL 12, 2020

As for your line items, you should divide them up into two categories – expenses and income – and depending on your event and particular needs, your line items can include the following: Event Expenses. Step 7 – Launch an event marketing campaign.

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Event Industry News

DECEMBER 14, 2023

As 2023, draws to a close, TeamTogs, the branded apparel, uniforms and merchandise specialist and uniform partner for Event Sustainability Live is celebrating its 20th anniversary.

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Event Marketer

NOVEMBER 5, 2024

Grand Prix Collection with a trackside booth that gave fans the opportunity to peruse and shop the limited-edition apparel styles and capture content at a photo op. The post Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin appeared first on Event Marketer.

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Event Marketer

NOVEMBER 15, 2021

The event also served as a launchpad for a Coors Banquet x Brixton Protect Our West capsule collection slated to drop on Nov. The collection focuses on cut and sew apparel, headwear and accessories that draw from Coors’ heritage, with designs that pay homage to the firefighters risking their lives across the West Coast.

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Event Marketer

DECEMBER 21, 2023

Agency: Factory360 ) Photo credit: Arturo Holmes/Getty Images for Shipt SOMA INTIMATES It was hard to miss intimate apparel brand Soma’s festive holiday box truck as it spun through two New York City locations flaunting the brand’s holiday apparel with a glass wall.

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Event Marketer

SEPTEMBER 27, 2024

The events drew beachgoers in with a branded surfboard photo op, appearances from the “Rescue: HI-Surf” cast and Santa Monica Harbor Patrol lifeguard and USLA representative Jared Kingsbury, brand ambassadors outfitted in lifeguard-inspired apparel, treat bags, and a Kona Ice truck, offering up shaved ice.

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Event Marketer

SEPTEMBER 11, 2024

MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

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Event Marketer

OCTOBER 16, 2023

Fall is in full swing, but as an event marketer, you’re already on to the next season. Last October, Canadian outdoor apparel company Arc’teryx brought the multisensory wonders of the northern coastal mountains to New York City through its “For the Love of Winter” immersive experience. Agency: Powdr.

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Event Marketer

MARCH 18, 2024

Agency: BMF) KIDSUPER JUST DROPPED A PERMANENT STREETWEAR HAVEN Streetwear apparel brand KidSuper has just secured a stylish new home in Brooklyn, NY. The newly launched KidSuper World is an expansive, 10,000-square-foot venue and love letter to New York City located in Brooklyn’s Williamsburg neighborhood. .”

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Event Marketer

SEPTEMBER 16, 2024

Beyond the apparel, models also carried glass handbags full of real Goldfish crackers to fulfill the brand’s hopes of “redefining what it means to be a fashion accessory,” according to a statement from marketing director, Sonali Doshi.

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Event Marketer

APRIL 27, 2021

To solve for the pain point, LG is turning its tour footprints into clothing donation sites where consumers are encouraged to unload their used apparel. The Second Life Tour in action: The post How LG’s Clothing Swap and Wash Center are Scrubbing Away Textile Waste appeared first on Event Marketer. Agency: Lupine, Los Angeles.

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Event Marketer

OCTOBER 24, 2022

The apparel includes exclusive avatar items like sunglasses and cosplay hats, and virtual replicas of two Halloween clothing items the brand is selling IRL. The post How Four Brands are Celebrating Halloween with Metaverse Activations appeared first on Event Marketer. Hot Topic just got a little extra goth.

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Event Marketer

OCTOBER 24, 2023

Grand Prix this year with a pop-up shop and official F1 apparel collection spanning tees to hoodies to track pants. Grand Prix in Austin appeared first on Event Marketer. Photo credit: Shutterstock PACSUN Retailer Pacsun made its grand debut at the U.S.

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Event Marketer

JANUARY 25, 2024

Apparel and merchandise from partner Diamond Cross Ranch were also available. The post Hard Seltzer Brand Lone River on the Ranch ‘Spirit’ and Strategic Partnerships appeared first on Event Marketer. Texas-based Bumble and Brim Hat Co. Brown usually opts for “WTX” to represent her West Texas roots.)

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Event Marketer

JULY 19, 2023

More Scenes from the Transformers: Battle in Brooklyn Event: Photo credit: MAG/Hasbro The post A ‘Transformers’ Street Mural Activation Packs a Commercial Punch for Hasbro and Amazon appeared first on Event Marketer.

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Event Marketer

FEBRUARY 12, 2024

J.Crew built a “ virtual closet ” for the Vision Pro that features apparel in an “ultra-high-definition” 3D environment where SharePlay technology lets consumers use FaceTime to chat with brand stylists and host group calls to get outside opinions on their looks. are not only aware of, but jumping on ahead of the rush.

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Event Marketer

NOVEMBER 7, 2024

We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Encouraged to “Find the things you love,” attendees can scan and shop via QR codes to have the apparel and accessories on display shipped to their homes.

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Event Marketer

JUNE 6, 2024

Pinterest queries related to Coachella spike every year beginning in January, so for its debut at the event this year, the brand compiled all of its search data and deduced top trends from it. Then in March, the team released a Gen Z-centric festival trends forecast that served as an anchor for its IRL activation.

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Event Marketer

SEPTEMBER 6, 2021

The brand is also providing “racket maestro” racket customization, interactive experiences like tennis ball art and apparel personalization, and a gallery featuring a display that showcases the making of a modern racket. The post How Six Sponsors are Serving up Fan Experiences at the 2021 US Open appeared first on Event Marketer.

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Event Marketer

SEPTEMBER 12, 2024

Winners scored old-school motel keys that could be traded in for brand apparel, work-from-home desks, a hoverboard and other high-value items. Digital that Makes a Difference Quest went all in on a/v at this year’s event to modernize the experience and make content feel more engaging and dynamic.

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Social Tables

DECEMBER 5, 2018

In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Whatever sort of events you host, maximizing revenue is likely one of your biggest objectives.

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Event Marketer

AUGUST 2, 2024

The brand is also rolling out 20 “Campus Essentials” pop-up experiences at colleges in key markets featuring dorm essentials, apparel and accessories. Featured image: Courtesy of Urban Outfitters The post Ideas Roundup: Back-to-School Event Campaigns for Every Age appeared first on Event Marketer.

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