Apparel Event Marketing Event Technology 
Event Marketer
JULY 5, 2021
Held June 16-18, the second iteration of the original event featured several enhancements, including access to more exclusive products, avatar and social sharing upgrades, gamification, more vibrant visuals and multiplayer functionality. available on mobile and desktop, attendees first chose an avatar and outfitted it with generic apparel.
Event Marketer
OCTOBER 25, 2021
Just like the tracks available in the dance pods, the apparel will be updated each season. The post Pepsi’s Permanent Installation at Hersheypark Turns Visitors into Pop Stars appeared first on Event Marketer. The arrangement serves as the first time Pepsi has offered licensed gear with one of its partners.
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Event Marketer
JANUARY 24, 2022
Visitors could snag never-before-seen collectibles, apparel, music and photos, and attend curated events, partake in social media moments and even leave personal tribute messages to the artist. The post Audio-centric Activations: Five Strategies Worth a Listen appeared first on Event Marketer.
Event Marketer
JUNE 28, 2021
H&M turned to technology to help consumers celebrate Pride this year with a scanner app that detects rainbow patterns on everything from flags to food to apparel. The post How Five Brands Supported the LGBTQ+ Community with In-person Experiences appeared first on Event Marketer. Agency: MKG, New York City.
Event Marketer
SEPTEMBER 6, 2021
The brand is also providing “racket maestro” racket customization, interactive experiences like tennis ball art and apparel personalization, and a gallery featuring a display that showcases the making of a modern racket. The post How Six Sponsors are Serving up Fan Experiences at the 2021 US Open appeared first on Event Marketer.
Event Marketer
DECEMBER 20, 2021
All three window displays were located within an easily walkable 10-minute loop and those passing by were treated to live dance performances, live models clad in Hunte’s trending fall/winter apparel and Royster’s contemporary take on a snowy backdrop. Agency: Faculty.
Event Marketer
MAY 31, 2023
. “It’s about apparel, it’s about music, it’s about collaborations and it’s about being entertained. The key is knowing what audience you’re targeting because, historically, gaming companies have not attended music festivals; it’s been more apparel or beverage brands.
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