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ComplexLand 2.0: Complex Networks Upgrades its Virtual Event Strategy to Better Engage Fans—and Brands

Event Marketer

Held June 16-18, the second iteration of the original event featured several enhancements, including access to more exclusive products, avatar and social sharing upgrades, gamification, more vibrant visuals and multiplayer functionality. available on mobile and desktop, attendees first chose an avatar and outfitted it with generic apparel.

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Pepsi’s Permanent Installation at Hersheypark Turns Visitors into Pop Stars

Event Marketer

Just like the tracks available in the dance pods, the apparel will be updated each season. The post Pepsi’s Permanent Installation at Hersheypark Turns Visitors into Pop Stars appeared first on Event Marketer. The arrangement serves as the first time Pepsi has offered licensed gear with one of its partners.

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Audio-centric Activations: Five Strategies Worth a Listen

Event Marketer

Visitors could snag never-before-seen collectibles, apparel, music and photos, and attend curated events, partake in social media moments and even leave personal tribute messages to the artist. The post Audio-centric Activations: Five Strategies Worth a Listen appeared first on Event Marketer.

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How Five Brands Supported the LGBTQ+ Community with In-person Experiences

Event Marketer

H&M turned to technology to help consumers celebrate Pride this year with a scanner app that detects rainbow patterns on everything from flags to food to apparel. The post How Five Brands Supported the LGBTQ+ Community with In-person Experiences appeared first on Event Marketer. Agency: MKG, New York City.

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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

The brand is also providing “racket maestro” racket customization, interactive experiences like tennis ball art and apparel personalization, and a gallery featuring a display that showcases the making of a modern racket. The post How Six Sponsors are Serving up Fan Experiences at the 2021 US Open appeared first on Event Marketer.

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Branded merchandise founder celebrates hitting 20!

Event Industry News

As 2023, draws to a close, TeamTogs, the branded apparel, uniforms and merchandise specialist and uniform partner for Event Sustainability Live is celebrating its 20th anniversary.

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TeamTogs: Swag and Uniforms for the Events Industry with Conscience

Event Industry News

TeamTogs is a specialist apparel, uniforms and merchandise business established in 2003. Their heartland and heritage is within the events industry and their mission is to achieve maximum brand impact for their clients with minimal impact on the planet.

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