Event Marketer

MARCH 14, 2025

Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. Early results showed that 3,500 people stopped by during the two-day event. Also on tap at the event: interactive elements, like custom embroidery and live fashion sketches.

2025 278

2025 Airlines Food and Beverage Sports 278

Event Marketer

MARCH 7, 2025

In an effort to open up the weeklong event to a wider audience of locals and tourists, API has forged new partnerships with family-friendly brands and offered children 15 and younger free grounds access with an accompanying ticketed adult. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S.

Sponsorships 249

Sponsorships Tech 2024 Apparel 249

Event Marketer

DECEMBER 12, 2024

DELTA WILL SOAR INTO CES HISTORY WITH THE FIRST KEYNOTE HOSTED AT SPHERE CES 2025 is rapidly approaching, and Delta ceo Ed Bastian is prepared to deliver a showstopping keynote during the event (Jan. Ultimately, more than 5,000 people applied for tickets, and the event ran at capacity all night long.) Our favorite part? And on Dec.

Apparel 264

Apparel 2025 Travel Marketing 264

Event Marketer

MARCH 5, 2025

If youre going to demonstrate the power of unified commerce, youve got to have a unified event strategy to match. The brands vivid green booth beckoned visitors in with storefront-style architecture and window displays of visually arresting partner products, including Le Creusets luxury cookware and funky shoes from athletic apparel brand ON.

Retail 205

Retail 2025 Apparel Trade Shows 205

Event Marketer

FEBRUARY 12, 2025

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. The booths main event was a purple pedal bar topped with a canopy in the shape of a football. One would have never guessed the event was staged on an empty parking lot.

Apparel 274

Apparel Sports Food and Beverage Fashion 274

Event Marketer

JUNE 14, 2024

Legendary Entertainment (Anna Huddleston/Event Marketer) Hasbro How is it that Dungeons & Dragons is turning 50 and Peppa Pig could be in college at 20? To enter its dazzling exhibit, Hasbro invited attendees to walk between two massive LED screens and through a smile-shaped tunnel, flanked by mannequins sporting branded apparel.

2024 305

2024 Apparel Entertainment Event Marketing 305

Event Marketer

APRIL 4, 2022

When you’re at these events, all you really want to do is swing a golf club, so we wanted to find a way to bring that experience to a golf course,” says Taylor Berry, vp-brand marketing at Tito’s. Consumers at the event enjoyed a putting green, “Golden Tee Golf” retro arcade game and various photo opportunities.

Apparel 331

Apparel Sponsorships Sports Entertainment 331

Event Marketer

SEPTEMBER 12, 2024

Some opted for more of a classic storefront showroom with apparel and accessories displayed on metal racks and shelves, whereas others leaned into more of an outdoor environment brought onto the show floor with grassy carpets, sand-colored wood floors, greenery and lots of surfing imagery.

Apparel 289

Apparel Trade Shows Sports 2024 289

Event Marketer

DECEMBER 23, 2024

ALTEC LANSING The industry is progressively making concerted efforts to support neurodiverse attendees through event touchpoints like tranquility lounges and sensory kits. While these elements have often been relegated to b-to-b events, audio electronics brand Altec Lansing is taking the strategy to the field. 28 in Tucson.

Sponsorships 306

Sponsorships Sports Food and Beverage Social Media 306

Event Marketer

FEBRUARY 16, 2024

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. One such example was a collab between MAGIC and a young contemporary apparel brand MIOU MUSE that created a Valentine’s Day-inspired photo set, combining a sponsorship opportunity and sharable content.

Trade Shows 319

Trade Shows Fashion Apparel Retail 319

Event Marketer

NOVEMBER 8, 2021

The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. And an interactive kiosk calls visitors to leave personal messages for Bowie that display at both venues as well as the event website. Inside Six Brand-Artist Collaborations That Rocked the Industry.

Apparel 312

Apparel 2022 Fashion Social Media 312

Event Marketer

MARCH 3, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in events cover Lays Lights, fancy parking lot coffees and the debut of Ulta Beauty World. ULTA BEAUTYS NEW FLAGSHIP EVENT IS HEADED TO SAN ANTONIO Beauty lovers, take note. To celebrate the launch of the site, Orbi took over Spheres Instagram account on Feb.

Ecommerce 194

Ecommerce Apparel 2023 2025 194

Event Marketer

MARCH 14, 2022

Since its establishment in 2004, intimates apparel brand Soma has built more than 250 boutiques and outlets in locations nationwide, but New York City isn’t one of them. How Sephora and Kohl’s Used QR Codes to Deliver a Mobile-first Beauty Event. Soma’s top regional bra-fit specialists were enlisted for the pop-up experience.

Apparel 325

Apparel Retail 2004 Fashion 325

Event Marketer

SEPTEMBER 12, 2024

Attendees went into the space to not only explore the merchandise on display (which was mostly apparel across the show), but to shop and place orders on-site for their retail businesses. SHORE With a name like Shore, you have to bring the beach into your exhibit space, and the apparel and accessories brand delivered.

Apparel 306

Apparel Trade Shows Retail Sustainability 306

Event Marketer

JULY 5, 2021

ComplexCon is a tentpole event for Complex Networks that attracts nearly 60,000 rabid streetwear fans each year, so when COVID shut down the in-person festival in 2020, cancelling altogether wasn’t an option. Attendees were represented by avatars and collected coins throughout the event to upgrade their digital outfits. THE EXPERIENCE.

Apparel 264

Apparel Sponsorships Retail Social Media 264

Event Marketer

FEBRUARY 14, 2025

Super Bowl LIX brought a weeks worth of events to New Orleans, and while we hit more than 15 events and experiences during our time on the ground, we werent able to fit all of the citys branded programs, parties and pop-ups into our schedule. The exclusive event put on by Gallery Media Group and presenting sponsor Ulta Beauty on Feb.

Sports 243

Sports Apparel Sponsorships Hospitality 243

Event Marketer

JULY 16, 2024

From bidet and toilet paper brands to plumbing companies and retailers of period apparel, here’s how personal wellness brands are producing some stall -wart experiences. Pourri activated three cheeky events during SXSW 2024 in partnership with Rolling Stone. Stay Fresh.”

Apparel 277

Apparel Marketing 2024 2020 277

Event Marketer

APRIL 17, 2024

There, attendees could shop Lacoste’s ready-to-wear, fashion and sport performance collections, as well as co-branded Miami Open Lacoste souvenirs, including apparel, hats, accessories, croc plushies and tennis essentials. The biggest draw at Lacoste’s activation was an apparel customization station. Agency: Factory 360.

Sponsorships 305

Sponsorships Apparel Retail Fashion 305

Event Marketer

SEPTEMBER 27, 2024

Central to the campaign were beachside rally events to inform and encourage attendees to take part in a letter-writing initiative to lawmakers. USLA has its own events like a large conference in Hawaii in November to gain more visibility.” The campaign soft launched at the Manasquan Lifeguard Tournament in New Jersey on Aug.

Apparel 289

Apparel 2023 Marketing Entertainment 289

Event Marketer

OCTOBER 16, 2023

Fall is in full swing, but as an event marketer, you’re already on to the next season. More on Cold-weather Outdoor Activations: Monthly Pulse Survey Results: The State of Outdoor Events Five Steal-worthy Ideas for Cold Weather Outdoor Activations Theme the activation to the setting. Agency: Powdr.

Apparel 305

Apparel 2023 2022 Sports 305

Event Marketer

JANUARY 18, 2022

Dome structures are not only eye-catching from a distance, they’re an easily transportable shelter to erect (or inflate) in a cold environment, as Under Armour did at a Notre Dame and Northwestern University college football matchup to promote and offer a hands-on testing ground of its UA ColdGear apparel. Serve (Branded) Warm Snacks.

Apparel 350

Apparel Education 2017 Transportation 350

Event Marketer

JANUARY 24, 2022

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. More Multisensory Strategies: Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening. Photo credit: Valspar.

Apparel 363

Apparel Social Media 2021 2020 363

Event Marketer

OCTOBER 25, 2021

More Contactless Event Strategies: QR Codes Return in Force to Help Brands Deliver Touchless Engagement. Just like the tracks available in the dance pods, the apparel will be updated each season. The post Pepsi’s Permanent Installation at Hersheypark Turns Visitors into Pop Stars appeared first on Event Marketer.

Apparel 328

Apparel Retail Entertainment Technology 328

Event Marketer

SEPTEMBER 11, 2024

MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

Fashion 294

Fashion Apparel Trade Shows Sports 294

Event Marketer

APRIL 11, 2022

They say everything’s bigger in Texas, and to celebrate the 90 th anniversary of the Houston Livestock Show and Rodeo—and its 30 th year sponsoring the event—Coca-Cola took the adage to heart and trotted into the event with a new 3,500-square-foot, Texas-style Ice House activation. 28-March 20), kick up their boots and stay awhile.

Sponsorships 353

Sponsorships Apparel Sustainability Sports 353

Event Marketer

AUGUST 2, 2024

The brand is also rolling out 20 “Campus Essentials” pop-up experiences at colleges in key markets featuring dorm essentials, apparel and accessories. Featured image: Courtesy of Urban Outfitters The post Ideas Roundup: Back-to-School Event Campaigns for Every Age appeared first on Event Marketer.

Food and Beverage 264

Food and Beverage Apparel Education Tech 264

Event Marketer

OCTOBER 11, 2021

More Experiential Retail Strategies: How Sephora and Kohl’s Used QR Codes to Deliver a Mobile-first Beauty Event. For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward. Gibson’s 8,000-square-foot flagship store is stocked with Gibson gurus, memorabilia and space for events. “I

Retail 334

Retail Sports Apparel Education 334

Event Marketer

MAY 27, 2024

Grab some absurdly cheesy swag of your own on the brand’s apparel site. More From The Brief: The Brief: Rat Summits and Master Cheese-melters The Brief: Electric Gardens and LaundroMatches The post The Brief: Screaming Booths and Underwater Vending Machines appeared first on Event Marketer.

Apparel 312

Apparel Banking Transportation Entertainment 312

Event Marketer

OCTOBER 24, 2023

Grand Prix this year with a pop-up shop and official F1 apparel collection spanning tees to hoodies to track pants. 18, the team transported its RB19 race vehicle (to be driven by Verstappen) to a private event at Oracle’s Austin-based headquarters—via helicopter. Grand Prix in Austin appeared first on Event Marketer.

Sports 304

Sports Apparel Automotive Retail 304

Event Marketer

SEPTEMBER 9, 2024

Yourself” collectibles that can be customized with apparel options available from 32 NFL teams. FUNKO Funko partnered with the NFL this football season to release “Pop! To celebrate the launch of the product, Funko hosted a pop-up activation and watch party during the Kansas City Chiefs vs. Baltimore Ravens game on Sept.

Sports 289

Sports Sponsorships Food and Beverage Apparel 289

Event Marketer

NOVEMBER 15, 2021

The event featured prominent indie rock band Cold War Kids, which delivered an intimate acoustic performance—a format they weren’t offering to fans along their tour. More Cause Marketing Strategies: Common Ground: Stand Together Talks Immigration On National Pop-Up Tour. In-person attendance at the exclusive Sept.

Apparel 264

Apparel Sustainability Marketing Event Marketing 264

Event Marketer

JUNE 28, 2021

On June 14, the brand distributed free Pride Swirls at opening happy hour events at both locations. H&M turned to technology to help consumers celebrate Pride this year with a scanner app that detects rainbow patterns on everything from flags to food to apparel. and XO, OGX. Agency: MKG, New York City.

Apparel 331

Apparel Retail Sponsorships 2021 331

Event Marketer

JULY 19, 2023

Mural Activations You Might Like: NBC Sports is Inviting Fans to Paint the Path to the Super Bowl with its Season-long canVS Campaign Adidas Pulls a Bait and Switch by Highlighting Women’s Sports at the Men’s World Cup Street teams helped spread the word about the activation, as did event listings and social posts. Agency: MAG.

Ecommerce 246

Ecommerce Apparel Sports Event Marketing 246

Event Marketer

SEPTEMBER 16, 2024

Following the symphony’s release, two dining events dubbed “The Feast” will be hosted by FX, one in L.A. British media and events company Informa has swooped in to take over the flagship event in Anaheim, CA. The network additionally cast out a nationwide “call-to-scream,” that gave other U.S. And there’s more to shout about.

Fashion 289

Fashion Apparel 2010 2025 289

Event Marketer

MARCH 18, 2024

Agency: CNC Agency) Photo credit: CNC Agency THIS SXSW CONSTRUCTION EVENT WAS ICON-IC Perhaps we’ve been living under a rock, but unbeknownst to us, there are companies capable of 3D-printing entire homes. To (ski) boot, custom ski bibs, stickers and assorted samples were shared with select resort guests.

Apparel 298

Apparel 2024 Insurance Retail 298

Event Marketer

DECEMBER 21, 2023

Alongside brand partners and industry tastemakers Tan France (decorating) and Meredith Hayden (hosting), the company hosted a holiday event for key media at the SoHo Grand Hotel in New York City. Agency: Stacey Ruiz Events) The post Holiday Activations: 14 Brands that Made Festive Season Sparkle appeared first on Event Marketer.

Apparel 331

Apparel Sustainability Fashion Retail 331

Event Marketer

APRIL 27, 2021

To solve for the pain point, LG is turning its tour footprints into clothing donation sites where consumers are encouraged to unload their used apparel. More From LG’s Event Portfolio: LG’s Complimentary Laundry Services Invite Bonnaroovians to #GetDirty. Agency: Lupine, Los Angeles.

Apparel 264

Apparel Trade Shows Fashion Marketing 264