Event Marketer

DECEMBER 12, 2024

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Breakup Calculators, subway sketches and the first-ever CES keynote to be hosted at Sphere Las Vegas. Throughout the event, DJ Beau Cruz and violinist Emily Simone performed some of the stars biggest hits, while fans engaged in various activities.

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Event Marketer

MARCH 7, 2025

Golf stars Lexi Thompson, Cline Boutier and Gabi Ruffels sported the logos of local restaurants and boutiques on their equipment and apparel during the golf tournament to increase awareness of each small business. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.

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Event Marketer

JULY 16, 2024

From bidet and toilet paper brands to plumbing companies and retailers of period apparel, here’s how personal wellness brands are producing some stall -wart experiences. MODIBODI Festival restrooms are notoriously unpleasant, a fact not lost on period-apparel brand Modibodi.

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Event Marketer

MARCH 5, 2025

The brands vivid green booth beckoned visitors in with storefront-style architecture and window displays of visually arresting partner products, including Le Creusets luxury cookware and funky shoes from athletic apparel brand ON.

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Event Marketer

FEBRUARY 12, 2025

In addition to the sports apparel on display, Starter offered seating in pink club chairs positioned in front of a bright, branded stained glass-inspired wall that served as a background for a 360-degree photo booth. The post Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy appeared first on Event Marketer.

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Event Marketer

JUNE 14, 2024

Legendary Entertainment (Anna Huddleston/Event Marketer) Hasbro How is it that Dungeons & Dragons is turning 50 and Peppa Pig could be in college at 20? To enter its dazzling exhibit, Hasbro invited attendees to walk between two massive LED screens and through a smile-shaped tunnel, flanked by mannequins sporting branded apparel.

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Event Marketer

DECEMBER 23, 2024

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. Yourself collectibles that can be customized with apparel options available from 32 NFL teams. Agency: NFuse 360 Marketing J.C.A. The roadshow continued on through Oklahoma, Arizona and California.

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Event Marketer

APRIL 4, 2022

“When you’re at these events, all you really want to do is swing a golf club, so we wanted to find a way to bring that experience to a golf course,” says Taylor Berry, vp-brand marketing at Tito’s. The post Tito’s Handmade Vodka Scores with a New PGA Tour Lounge and Boat Activation appeared first on Event Marketer.

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Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. In some cases, attendees even scored screening tickets. Our favorite part?

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Event Marketer

MARCH 14, 2025

Agency: Allied Global Marketing) Photos: Courtesy of Hulu JBLS SOUND BODEGA From March 11-13, as the Official Audio Partner of SXSW 2025, JBL offered up a series of audio-centric experiences designed to showcase its technology. Whiskey Sours, Bulleit Rye Mules and non-alcoholic Seedlip Spice Spritz drinks were all on tap.

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Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. GOING LOW-KEY.

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Event Marketer

MARCH 14, 2022

Since its establishment in 2004, intimates apparel brand Soma has built more than 250 boutiques and outlets in locations nationwide, but New York City isn’t one of them. Take a Tour of the Pop-up: The post How Soma Intimates Uses Pop-ups to Inform Future Product Designs appeared first on Event Marketer. Agency: Ludlow Grey.

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Event Marketer

NOVEMBER 8, 2021

The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. And an interactive kiosk calls visitors to leave personal messages for Bowie that display at both venues as well as the event website. The marketing campaign is planned to extend into a multi-year effort.

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Event Marketer

SEPTEMBER 12, 2024

Some opted for more of a classic storefront showroom with apparel and accessories displayed on metal racks and shelves, whereas others leaned into more of an outdoor environment brought onto the show floor with grassy carpets, sand-colored wood floors, greenery and lots of surfing imagery.

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Event Marketer

FEBRUARY 16, 2024

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. One such example was a collab between MAGIC and a young contemporary apparel brand MIOU MUSE that created a Valentine’s Day-inspired photo set, combining a sponsorship opportunity and sharable content.

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Event Marketer

APRIL 17, 2024

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. We’ve been evolving the Miami Open [activations] over the years,” says John Lynch, trade marketing manager at Lacoste North America. The promotion ran during 10 sessions of the Miami Open.

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Event Marketer

MARCH 3, 2025

Alongside the reveal of the beloved yellow mascots name was the debut of a new ecommerce site that sells original Sphere apparel and accessories, and includes an Orbi Collection that features Adorbi onesies for infants, among items. To celebrate the launch of the site, Orbi took over Spheres Instagram account on Feb.

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Event Marketer

SEPTEMBER 12, 2024

Attendees went into the space to not only explore the merchandise on display (which was mostly apparel across the show), but to shop and place orders on-site for their retail businesses. SHORE With a name like Shore, you have to bring the beach into your exhibit space, and the apparel and accessories brand delivered.

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Event Marketer

JANUARY 18, 2022

There’s no better contingency plan than fresh air, and while many markets are under a deep freeze, winter has never deterred brands from perfecting engagement for bundled up consumers. As Justin Lew, director of marketing at High West, put it: “Education leads to appreciation.” Go Under the Dome. Activate a Snow Stunt.

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Event Marketer

SEPTEMBER 27, 2024

While the show and its scenarios are fictional, the life-saving actions of open-water lifeguards are very real, and FOX wanted to drive a true impact with the new series’ marketing campaign. “In Smith The post CSR Events: FOX Teases its New Drama with Beach Rallies for Lifeguards appeared first on Event Marketer.

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Event Marketer

FEBRUARY 14, 2025

Lastly, Nike and Academy Sports welcomed Miami Dolphins Jevon Holland for an autograph session with complimentary footballs, and fans participated in a larger-than-life helmet photo op that turned them into bobbleheads, while rocking out to a dj and getting Nike apparel personalized.

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Event Marketer

SEPTEMBER 11, 2024

MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

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Event Marketer

JANUARY 24, 2022

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. More Multisensory Strategies: Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening. Featured photo credit: SXM Media.

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Event Marketer

OCTOBER 25, 2021

says Rachel Prowler, senior manager-marketing at PepsiCo Beverages North America Division. Just like the tracks available in the dance pods, the apparel will be updated each season. The post Pepsi’s Permanent Installation at Hersheypark Turns Visitors into Pop Stars appeared first on Event Marketer.

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Event Geek

NOVEMBER 20, 2017

Living up to its reputation as the “Super Bowl of B2B Event Marketing,” Dreamforce 2017 brought back a huge crowd of 170,000 attendees, including scores of Salesforce customers and partners, to the Moscone Center in San Francisco for a week of learning, networking and entertainment. Fed up of cold calling? Let us help you warm them up!

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Event Marketer

JULY 5, 2021

Held June 16-18, the second iteration of the original event featured several enhancements, including access to more exclusive products, avatar and social sharing upgrades, gamification, more vibrant visuals and multiplayer functionality. available on mobile and desktop, attendees first chose an avatar and outfitted it with generic apparel.

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Event Marketer

OCTOBER 11, 2021

More Experiential Retail Strategies: How Sephora and Kohl’s Used QR Codes to Deliver a Mobile-first Beauty Event. For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward. Toys R Us gets a reboot and Macy’s, whose market share in toys is small, gets to expand its toy business. It’s a win-win.

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Event Marketer

MAY 27, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover underwater vending machines, CouchCams and screaming booths. Grab some absurdly cheesy swag of your own on the brand’s apparel site.

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Eventinterface

APRIL 24, 2018

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

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Event Marketer

APRIL 11, 2022

To boot, the brand was surprised and delighted to discover that local media had taken an interest in the thematic space, and ultimately used it as a backdrop to film several news segments about the event at large. The activation offered a respite from the hustle and bustle of the larger-than-life rodeo, which draws 2.5 million people. “As

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Event Marketer

NOVEMBER 15, 2021

The event featured prominent indie rock band Cold War Kids, which delivered an intimate acoustic performance—a format they weren’t offering to fans along their tour. More Cause Marketing Strategies: Common Ground: Stand Together Talks Immigration On National Pop-Up Tour. A portion of proceeds from the merchandise will benefit WFF.

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Event Marketer

OCTOBER 16, 2023

Fall is in full swing, but as an event marketer, you’re already on to the next season. Partners: G7 Entertainment Marketing; VCCP. Featured photo credit: Moment Factory The post Four Tips for Hosting Cold-weather Outdoor Activations and Events this Winter appeared first on Event Marketer. Agency: Powdr.

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Event Marketer

APRIL 27, 2021

To solve for the pain point, LG is turning its tour footprints into clothing donation sites where consumers are encouraged to unload their used apparel. The Second Life Tour in action: The post How LG’s Clothing Swap and Wash Center are Scrubbing Away Textile Waste appeared first on Event Marketer. Agency: Lupine, Los Angeles.

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Event Marketer

SEPTEMBER 16, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover symphonies of screams, ferry fashionistas and drinking up DRIPS. CRAFT CONCOCTIONS ARE TRENDING AND PEPSI IS POURING The kids and their fancy drinks these days. Maybe we’ll see the Keebler Elves hit the runway at next year’s show?

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Event Marketer

OCTOBER 24, 2023

Grand Prix this year with a pop-up shop and official F1 apparel collection spanning tees to hoodies to track pants. Grand Prix in Austin appeared first on Event Marketer.

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Event Marketer

JUNE 28, 2021

H&M turned to technology to help consumers celebrate Pride this year with a scanner app that detects rainbow patterns on everything from flags to food to apparel. The post How Five Brands Supported the LGBTQ+ Community with In-person Experiences appeared first on Event Marketer. Agency: MKG, New York City.

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Event Marketer

AUGUST 2, 2024

Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Consider what is at eye level.

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