Event Marketer

SEPTEMBER 27, 2024

While the show and its scenarios are fictional, the life-saving actions of open-water lifeguards are very real, and FOX wanted to drive a true impact with the new series’ marketing campaign. “In Smith The post CSR Events: FOX Teases its New Drama with Beach Rallies for Lifeguards appeared first on Event Marketer.

Apparel 88

Apparel 2023 Marketing Entertainment 88

Event Marketer

FEBRUARY 16, 2024

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. One such example was a collab between MAGIC and a young contemporary apparel brand MIOU MUSE that created a Valentine’s Day-inspired photo set, combining a sponsorship opportunity and sharable content.

Trade Shows 96

Trade Shows Fashion Apparel Retail 96

Event Marketer

OCTOBER 24, 2024

Encouraged to “Find the things you love,” attendees can scan and shop via QR codes to have the apparel and accessories on display shipped to their homes. “We We wanted to make sure that we were going to markets specifically where [our consumer] was, where she’s spending time, and not disrupting that in any way.

Fashion 85

Fashion Apparel Social Media Marketing 85

Event Marketer

APRIL 17, 2024

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. We’ve been evolving the Miami Open [activations] over the years,” says John Lynch, trade marketing manager at Lacoste North America. The promotion ran during 10 sessions of the Miami Open.

Sponsorships 96

Sponsorships Apparel Retail Fashion 96

Event Marketer

SEPTEMBER 11, 2024

MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

Fashion 84

Fashion Apparel Trade Shows Sports 84

Event Marketer

APRIL 4, 2022

“When you’re at these events, all you really want to do is swing a golf club, so we wanted to find a way to bring that experience to a golf course,” says Taylor Berry, vp-brand marketing at Tito’s. The post Tito’s Handmade Vodka Scores with a New PGA Tour Lounge and Boat Activation appeared first on Event Marketer.

Apparel 112

Apparel Sponsorships Sports Entertainment 112

Event Marketer

NOVEMBER 7, 2024

They often involve reusable assets, saving marketers money amid rising costs. We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Partners: Newbridge Marketing Group; Lime Media) Partner with a nonprofit.

Apparel 86

Apparel Fashion Social Media Travel 86

Event Marketer

NOVEMBER 8, 2021

The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. And an interactive kiosk calls visitors to leave personal messages for Bowie that display at both venues as well as the event website. The marketing campaign is planned to extend into a multi-year effort.

Apparel 119

Apparel 2022 Fashion Social Media 119

Event Marketer

SEPTEMBER 16, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover symphonies of screams, ferry fashionistas and drinking up DRIPS. CRAFT CONCOCTIONS ARE TRENDING AND PEPSI IS POURING The kids and their fancy drinks these days. Maybe we’ll see the Keebler Elves hit the runway at next year’s show?

Fashion 92

Fashion Apparel 2010 2025 92

Event Marketer

MARCH 14, 2022

Since its establishment in 2004, intimates apparel brand Soma has built more than 250 boutiques and outlets in locations nationwide, but New York City isn’t one of them. Take a Tour of the Pop-up: The post How Soma Intimates Uses Pop-ups to Inform Future Product Designs appeared first on Event Marketer. Agency: Ludlow Grey.

Apparel 109

Apparel Retail 2004 Fashion 109

Event Marketer

AUGUST 2, 2024

Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Consider what is at eye level.

Food and Beverage 83

Food and Beverage Apparel Education Tech 83

Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. GOING LOW-KEY.

Marketing 114

Marketing Fashion Education Apparel 114

Event Marketer

MAY 27, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover underwater vending machines, CouchCams and screaming booths. Grab some absurdly cheesy swag of your own on the brand’s apparel site.

Apparel 111

Apparel Banking Transportation Entertainment 111

Event Industry News

DECEMBER 14, 2023

As 2023, draws to a close, TeamTogs, the branded apparel, uniforms and merchandise specialist and uniform partner for Event Sustainability Live is celebrating its 20th anniversary.

2003 64

2003 Apparel 2023 Sustainability 64

Event Marketer

NOVEMBER 5, 2024

Grand Prix Collection with a trackside booth that gave fans the opportunity to peruse and shop the limited-edition apparel styles and capture content at a photo op. The post Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin appeared first on Event Marketer.

Apparel 109

Apparel 2009 2024 Sponsorships 109

Event Marketer

OCTOBER 16, 2023

Fall is in full swing, but as an event marketer, you’re already on to the next season. Partners: G7 Entertainment Marketing; VCCP. Featured photo credit: Moment Factory The post Four Tips for Hosting Cold-weather Outdoor Activations and Events this Winter appeared first on Event Marketer. Agency: Powdr.

Apparel 95

Apparel 2023 2022 Sports 95

Event Marketer

MARCH 18, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover mountaintop skincare at the Kiehl’s Ski Lounge, sexy 3D printing and St. Agency: BMF) KIDSUPER JUST DROPPED A PERMANENT STREETWEAR HAVEN Streetwear apparel brand KidSuper has just secured a stylish new home in Brooklyn, NY.

Apparel 91

Apparel 2024 Insurance Retail 91

Event Marketer

JANUARY 25, 2024

For me, the most important thing is inspiring that sense of community in markets that mean a lot for our brand.” is focused on bringing a taste of the modern American West to new markets across the U.S. Nashville is one of the fastest growing markets in America, with a ton of new consumers moving in.

Apparel 101

Apparel Marketing Transportation 2020 101

Event Marketer

SEPTEMBER 5, 2024

from selling cannabis on-site at the festival, so for its main activation, the brand made a merch play, selling apparel and accessories. And just last week, a promising new property, Giddy Up Music Festival, set to premiere in October, announced it would not move forward with the Las Vegas event. An oversaturated market?

2024 92

2024 Apparel 2017 2014 92

Event Marketer

JULY 5, 2021

Held June 16-18, the second iteration of the original event featured several enhancements, including access to more exclusive products, avatar and social sharing upgrades, gamification, more vibrant visuals and multiplayer functionality. available on mobile and desktop, attendees first chose an avatar and outfitted it with generic apparel.

Apparel 104

Apparel Sponsorships Retail Social Media 104

Event Marketer

JULY 19, 2023

More Scenes from the Transformers: Battle in Brooklyn Event: Photo credit: MAG/Hasbro The post A ‘Transformers’ Street Mural Activation Packs a Commercial Punch for Hasbro and Amazon appeared first on Event Marketer.

Ecommerce 77

Ecommerce Apparel Sports Event Marketing 77

Event Marketer

JUNE 6, 2024

” –Sara Pollack, VP, Global Lead of Consumer Marketing, Pinterest Fans could embellish their looks with on-trend hair and beauty styles. So all of our marketing this year, for the most part, is very focused on Gen Z.” Pinterest’s Coachella debut aligned with its broader Gen Z-centric marketing strategy for 2024.

Sponsorships 101

Sponsorships Fashion Apparel 2024 101

Event Marketer

OCTOBER 24, 2023

Grand Prix this year with a pop-up shop and official F1 apparel collection spanning tees to hoodies to track pants. Grand Prix in Austin appeared first on Event Marketer.

Sports 92

Sports Apparel Automotive Retail 92

Endless Events

FEBRUARY 21, 2018

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. Email marketing is also 40% more effective than either Twitter or Facebook. I’m glad you asked.

Marketing 85

Marketing Event Marketing Apparel Events 85

Event Marketer

NOVEMBER 15, 2021

The event featured prominent indie rock band Cold War Kids, which delivered an intimate acoustic performance—a format they weren’t offering to fans along their tour. More Cause Marketing Strategies: Common Ground: Stand Together Talks Immigration On National Pop-Up Tour. A portion of proceeds from the merchandise will benefit WFF.

Apparel 89

Apparel Sustainability Marketing Event Marketing 89

Event Marketer

SEPTEMBER 12, 2024

The refreshed end-of-fiscal-year celebration also boasted a music festival-themed kickoff, customized team off-sites, a TV channel broadcasting event content, live art and a very memorable general session, among highlights. The company stood up a mock storefront and encouraged employees to participate in various challenges.

Conference 102

Conference Apparel 2024 Tech 102

Event Marketer

DECEMBER 21, 2023

The brand and its merry cart then stopped at a flea market in Brooklyn, NY, on Dec. 2, and the Mar Vista Farmers Market in L.A. Agency: Stacey Ruiz Events) The post Holiday Activations: 14 Brands that Made Festive Season Sparkle appeared first on Event Marketer.

Apparel 108

Apparel Sustainability Fashion Retail 108

Event Marketer

JANUARY 24, 2022

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. More Multisensory Strategies: Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening. Featured photo credit: SXM Media.

Apparel 140

Apparel Social Media 2021 2020 140

Event Marketer

FEBRUARY 12, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cocktail lingerie, mischievous matrimonies and stupid pet tricks. TBS WANTS TO SEE YOUR PET’S DUMBEST TRICK Does your dog know a trick that virtually no one would find impressive? If so, TBS wants to chat. 3 in Tampa.

Apparel 91

Apparel Entertainment Technology Marketing 91

Event Marketer

OCTOBER 25, 2021

says Rachel Prowler, senior manager-marketing at PepsiCo Beverages North America Division. Just like the tracks available in the dance pods, the apparel will be updated each season. The post Pepsi’s Permanent Installation at Hersheypark Turns Visitors into Pop Stars appeared first on Event Marketer.

Apparel 116

Apparel Retail Entertainment Technology 116

Event Marketer

MARCH 1, 2024

So we have to look at other ways that are off the page and offline to market to our fans. The front of its footprint mimicked a traditional store where attendees could purchase apparel and accessories, read about the company’s mission, check out “dummy” bags of its cannabis products, and learn more about them.

Sponsorships 74

Sponsorships Apparel 2024 Advertising 74

Event Marketer

APRIL 11, 2022

To boot, the brand was surprised and delighted to discover that local media had taken an interest in the thematic space, and ultimately used it as a backdrop to film several news segments about the event at large. The activation offered a respite from the hustle and bustle of the larger-than-life rodeo, which draws 2.5 million people. “As

Sponsorships 130

Sponsorships Apparel Sustainability Sports 130

Event Marketer

OCTOBER 11, 2021

More Experiential Retail Strategies: How Sephora and Kohl’s Used QR Codes to Deliver a Mobile-first Beauty Event. For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward. Toys R Us gets a reboot and Macy’s, whose market share in toys is small, gets to expand its toy business. It’s a win-win.

Retail 120

Retail Sports Apparel Education 120

Event Marketer

APRIL 27, 2021

To solve for the pain point, LG is turning its tour footprints into clothing donation sites where consumers are encouraged to unload their used apparel. The Second Life Tour in action: The post How LG’s Clothing Swap and Wash Center are Scrubbing Away Textile Waste appeared first on Event Marketer. Agency: Lupine, Los Angeles.

Apparel 85

Apparel Trade Shows Fashion Marketing 85

Event Marketer

SEPTEMBER 9, 2024

Yourself” collectibles that can be customized with apparel options available from 32 NFL teams. FUNKO Funko partnered with the NFL this football season to release “Pop! To celebrate the launch of the product, Funko hosted a pop-up activation and watch party during the Kansas City Chiefs vs. Baltimore Ravens game on Sept.

Sports 87

Sports Sponsorships Food and Beverage Apparel 87

Event Marketer

MARCH 20, 2023

But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. And two, connect with our fans and community of POPFLEX customers,” says Jen-Ai Notman, vp-marketing at POPFLEX.

Retail 78

Retail Social Media Apparel 2022 78

Event Marketer

OCTOBER 24, 2022

The apparel includes exclusive avatar items like sunglasses and cosplay hats, and virtual replicas of two Halloween clothing items the brand is selling IRL. The post How Four Brands are Celebrating Halloween with Metaverse Activations appeared first on Event Marketer. Hot Topic just got a little extra goth.

Apparel 86

Apparel Fashion Retail Social Media 86