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Top Tips on Marketing your Conferences and Events

Eventinterface

Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls! Top tips for event marketing.

Marketing 154
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Field Report: Top Booth Builds at Licensing Expo 2024

Event Marketer

While most of the brand’s footprints are leveraged for meeting space, there’s still plenty of room for creativity in exhibit design. To enter its dazzling exhibit, Hasbro invited attendees to walk between two massive LED screens and through a smile-shaped tunnel, flanked by mannequins sporting branded apparel.

2024 121
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Field Report: Top 10 Beachy Booth Builds that Made Waves at Surf Expo

Event Marketer

While booths at trade shows usually include meeting rooms in the back to arrange deals behind closed doors, almost every booth on the Surf Expo floor had tables or counters set up out in the open ready to do business. Four white tables, with wicker chairs staggered in the middle, provided space for brand reps to meet with buyers.

Apparel 122
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How Artist-Centric Music Experiences Are Amplifying Experiential Opportunities

Event Marketer

The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. And an interactive kiosk calls visitors to leave personal messages for Bowie that display at both venues as well as the event website. Inside Six Brand-Artist Collaborations That Rocked the Industry.

Apparel 124
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Walmart Taps into TikTok Trends and Fashionistas for its 40-city Style Tour

Event Marketer

Encouraged to “Find the things you love,” attendees can scan and shop via QR codes to have the apparel and accessories on display shipped to their homes. “We Outside, furniture, rugs, clothing stands, mirrors and mannequins extend the pop-up’s footprint. lipstick that can be engraved with names or initials on-site.

Fashion 115
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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

There, attendees could shop Lacoste’s ready-to-wear, fashion and sport performance collections, as well as co-branded Miami Open Lacoste souvenirs, including apparel, hats, accessories, croc plushies and tennis essentials. The biggest draw at Lacoste’s activation was an apparel customization station. Agency: Factory 360.

article thumbnail

Top Tips on Marketing your Conferences and Events

Eventinterface

Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls! Top tips for event marketing.

Marketing 100