Event Marketer

NOVEMBER 8, 2021

The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. And an interactive kiosk calls visitors to leave personal messages for Bowie that display at both venues as well as the event website. Inside Six Brand-Artist Collaborations That Rocked the Industry.

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Event Marketer

MARCH 3, 2025

Alongside the reveal of the beloved yellow mascots name was the debut of a new ecommerce site that sells original Sphere apparel and accessories, and includes an Orbi Collection that features Adorbi onesies for infants, among items. To celebrate the launch of the site, Orbi took over Spheres Instagram account on Feb.

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Event Marketer

DECEMBER 23, 2024

Yourself collectibles that can be customized with apparel options available from 32 NFL teams. There was a little something for everyone with a Kids Zone, live music, food and beverages, partner activations, like an EA SPORTS College Football experience, a chance to sample Dukes sauces, and live performances from college cheerleading squads.

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Event Marketer

APRIL 17, 2024

There, attendees could shop Lacoste’s ready-to-wear, fashion and sport performance collections, as well as co-branded Miami Open Lacoste souvenirs, including apparel, hats, accessories, croc plushies and tennis essentials. The biggest draw at Lacoste’s activation was an apparel customization station. Agency: Factory 360.

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Event Marketer

OCTOBER 11, 2021

There, visitors can pick up and play any Gibson Brands product under the sun, appreciate an overhead conveyer belt of 200 guitars, view celebrated music memorabilia, shop apparel and accessories, build a custom guitar and, throughout the journey, learn Gibson’s brand history. AT&T/HBO. Featured photo credit: Cindy Ord/Getty Images.

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Event Marketer

APRIL 11, 2022

According to the brand, the scale of the Coca-Cola Ice House was not only designed to represent Coke’s status as a heritage partner and align with the “go big or go home” attitude, but also to meet consumers’ rising expectations of what an in-person brand experience entails as the world continues to reopen. RODEOHOUSTON ?

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Event Marketer

OCTOBER 16, 2023

Fall is in full swing, but as an event marketer, you’re already on to the next season. Partners: G7 Entertainment Marketing; VCCP. Meet consumers on the slopes. Featured photo credit: Moment Factory The post Four Tips for Hosting Cold-weather Outdoor Activations and Events this Winter appeared first on Event Marketer.

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Event Marketer

APRIL 27, 2021

The campaign was designed, in part, to meet a need for consumers. To solve for the pain point, LG is turning its tour footprints into clothing donation sites where consumers are encouraged to unload their used apparel. Agency: Lupine, Los Angeles.

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Event Marketer

SEPTEMBER 12, 2024

Winners scored old-school motel keys that could be traded in for brand apparel, work-from-home desks, a hoverboard and other high-value items. Digital that Makes a Difference Quest went all in on a/v at this year’s event to modernize the experience and make content feel more engaging and dynamic.

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Event Marketer

JANUARY 25, 2024

Apparel and merchandise from partner Diamond Cross Ranch were also available. Brown and her team stopped by one of the brand’s favorite bars on Nashville’s lively Broadway Street, with Wilson in tow, to surprise fans with a meet-and-greet and passes to the event. Texas-based Bumble and Brim Hat Co.

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Event Marketer

MARCH 20, 2023

POPFLEX team members and brand ambassadors also model the apparel and their various features in Instagram posts and TikTok videos. ” But in bringing the active online community together for an in-person event, POPFLEX took full advantage of the opportunity to immerse the attendees in its product textures, visuals and sneak peeks.

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Event Marketer

JANUARY 31, 2024

Photo credit: Audible CHASE SAPPHIRE Star-studded cast parties and film panels featuring the likes of Jesse Eisenberg, Pedro Pascal and Julia Fox, as well as cardmember events, were on the agenda at Chase Sapphire on Main this year. As was a partnership with the L.A. In some cases, attendees even scored screening tickets. Our favorite part?

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Eventinterface

APRIL 24, 2018

Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls! Top tips for event marketing.

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Event Marketer

MAY 9, 2022

The Amex Artist Shop was located within the brand’s luxurious lounge, and offered cardmembers access to exclusive, limited-edition festival apparel from top artists, including hoodies designed by Billie Eilish and Conan Gray. Cardmembers who couldn’t make it to the event could visit a microsite to purchase the merch.

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Event Marketer

OCTOBER 4, 2021

The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events. Agency: Lupine, Los Angeles) .

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Event Marketer

FEBRUARY 13, 2024

An animated Chester Cheetah performed the marriage and friendship ceremonies, by the power vested in himself, pronouncing couples, who dressed up in a selection of outrageous orange wedding apparel and accessories, as “partners in mischief in puffy times or in crunchy” sealed with a high five. Brown and Reggie Wayne.

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Eventinterface

JANUARY 3, 2019

Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls! Top tips for event marketing.

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Planning Pod

APRIL 12, 2020

Before you plan your first tasks or spend your first dollar, your event must have a singular purpose or goal that will drive all decisions moving forward. Like a sales meeting to train and motivate your sales force. Or a fundraising event to collect donations and communicate your charity’s vision and accomplishments.

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Canadian Special Events

JUNE 9, 2022

Miranda Ji, CMP, Director of Sales Victoria Conference Centre & Business Events Victoria with Paul Bugge, Director of Sales, Destination St. John’s, and Candace Schierling, Director of National Conventions & Event Marketing, Tourism Saskatoon.

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Social Tables

DECEMBER 5, 2018

In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Whatever sort of events you host, maximizing revenue is likely one of your biggest objectives. 32% speakers and talent. 29% printed materials. 18% venues.

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Ecommerce B2B Apparel B2C 146

Endless Events

FEBRUARY 21, 2018

In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

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Planning Pod

AUGUST 16, 2022

You can also use your event registration form to solicit volunteers for the event. Meetings, conferences and trade shows. Online event registration for large conferences and trade shows can get tricky. So, it’s important to carefully consider what attendee information you actually need to meet your event goals.

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Cvent: Event Marketing

MAY 21, 2018

The Cincinnati USA CVB did this for its annual meeting, and it allowed attendees to sample red velvet waffles from Taste of Belgium , spirits from New Riff Distillery , desserts from Sweet Petit and many more. With its apparel and other unique motorcycle items, the pop-up gives people a sense of the actual store. Pop-Up Experiences.

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Apparel Entertainment Technology Conference 51

Planning Pod

AUGUST 16, 2022

You can also use your event registration form to solicit volunteers for the event. Meetings, conferences and trade shows. Online event registration for large conferences and trade shows can get tricky. So, it’s important to carefully consider what attendee information you actually need to meet your event goals.

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Eventtia

APRIL 22, 2024

Sell merchandise: Integrate e-commerce capabilities, allowing you to sell event-related merchandise directly through the event platform. This can include anything from branded apparel to workshop materials. vFairs vFairs offers event management solutions for virtual, hybrid, and in-person events.

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2024 B2B Apparel Events 62

Cvent: Event Marketing

JANUARY 24, 2019

If you’re in Plano , Texas, for a business meeting or convention, chances are your free time is extremely limited; there are people to meet and connections to be made! So walk the Boardwalk and grab a bite and a coffee before heading back to your business meetings! Indulge in Plano’s Dining Scene. Ready for a culinary adventure?

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Hubilo Blog

DECEMBER 7, 2018

Your research must include their overall appeal, their previous clients and the events they have powered along with past feedback. . Take demos of your top vendors, understand how far their product can meet your requirements and then pick the best fit. You can check out more tips on selecting your perfect event app vendor here.

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Certain

JUNE 21, 2017

A “pop-up shop” is a short-term, temporary retail event that is “here today, gone tomorrow” Pop-ups temporarily use physical space to create a long term, lasting impression with potential customers. Sounds like an experience that any great event marketer would execute, no?

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Event Marketer

DECEMBER 20, 2024

Agency: Salt XC ‘EATERS’ EDITORS CURATE A HOLIDAY MARKET AND SPEAKEASY LOUNGE Vox Media hosted an Eater Under Wraps holiday market and hidden cocktail lounge experience in New York on Dec. 9 with an exclusive launch event hosted by Scottish actor Thomas Doherty at The Corner Store, a new restaurant and hot spot in NYC.

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Bizzabo

OCTOBER 12, 2018

Smart Meetings. They have plenty of articles, videos, and venue suggestions for event planners looking to host their next meeting. Smart Meetings is a multi-brand platform. Source: Smart Meetings. Social Tables is an event tool that also boasts a vast library of event resources. Social Tables.

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Event Marketer

FEBRUARY 21, 2024

What we loved: social media “Tiny Mic Talks” with everyday fashionistas, who weighed in on their favorite Primark apparel, fashion trends and styles that give them “the ick.” The post Experiential at NYFW 2024: Candy Shoppes, Skin Sanctuaries and Holographic Bears appeared first on Event Marketer.

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