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Walmart Taps into TikTok Trends and Fashionistas for its 40-city Style Tour

Event Marketer

Encouraged to “Find the things you love,” attendees can scan and shop via QR codes to have the apparel and accessories on display shipped to their homes. “We Let’s give her a moment of delight, instead of popping up in her social feed and trying to disrupt her in some way.”

Fashion 86
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Online Activewear Brand POPFLEX Launches its First-ever Pop-up Shop Experience

Event Marketer

In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing.

Retail 79
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How Artist-Centric Music Experiences Are Amplifying Experiential Opportunities

Event Marketer

The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. Both pop-up activations invite fans to enjoy social media moments by taking a picture of themselves looking into mirrors inserted into different moments of Bowie’s history. Agency: Factory 360 , New York City.

Apparel 120
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Season Preview: How Brands are Ramping up Tours and Tailgating Events for Football Fans

Event Marketer

Yourself” collectibles that can be customized with apparel options available from 32 NFL teams. Last week, the network debuted its “Transcontinental Tailgate,” a social media campaign featuring seven content creators that traveled 10,000 miles over four days to attend three NFL games that took place on two continents.

Sports 88
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Road Rules: 10 Mobile Tour Insights from Walmart, Stanley, Pernod Ricard and More

Event Marketer

We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Partners: Youth Marketing Connection; Lime Media; Coyne PR) Connect digital trends to the IRL space. Dustin Portela (with 2.4 million views and counting.

Apparel 87
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ComplexLand 2.0: Complex Networks Upgrades its Virtual Event Strategy to Better Engage Fans—and Brands

Event Marketer

Held June 16-18, the second iteration of the original event featured several enhancements, including access to more exclusive products, avatar and social sharing upgrades, gamification, more vibrant visuals and multiplayer functionality. To participate in ComplexLand 2.0, The post ComplexLand 2.0:

Apparel 104
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How Four Brands are Celebrating Halloween with Metaverse Activations

Event Marketer

Users can also unlock Cheetle Codes from Cheetos’ social media accounts to uncover more ways to get ahead in the game. Q&A: Boardroom’s CMO on Brand Growth, Social Amplification and Navigating the Metaverse. Dig Deeper: Metaverse Q&A: State Farm and iHeartMedia Weigh in on Their New Roblox Activation.

Apparel 87