Event Marketer

FEBRUARY 12, 2025

In addition to the sports apparel on display, Starter offered seating in pink club chairs positioned in front of a bright, branded stained glass-inspired wall that served as a background for a 360-degree photo booth. The post Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy appeared first on Event Marketer.

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Event Marketer

FEBRUARY 14, 2025

SiriusXM subscribers and Pandora listeners were treated to several sponsorship activations and lounge experiences. The post Super Bowl LIX: 16 More Brand Activations, Parties and Stunts from NOLA appeared first on Event Marketer. 6, but that wasnt all that went down at The Fillmore.

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Event Marketer

FEBRUARY 16, 2024

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. One such example was a collab between MAGIC and a young contemporary apparel brand MIOU MUSE that created a Valentine’s Day-inspired photo set, combining a sponsorship opportunity and sharable content.

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Event Marketer

JULY 5, 2021

Held June 16-18, the second iteration of the original event featured several enhancements, including access to more exclusive products, avatar and social sharing upgrades, gamification, more vibrant visuals and multiplayer functionality. available on mobile and desktop, attendees first chose an avatar and outfitted it with generic apparel.

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Event Marketer

MARCH 1, 2024

The front of its footprint mimicked a traditional store where attendees could purchase apparel and accessories, read about the company’s mission, check out “dummy” bags of its cannabis products, and learn more about them. s sponsorship kept the good vibes going beyond the festival, too. Regulations prevented American Weed Co.

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Event Marketer

JULY 16, 2024

From bidet and toilet paper brands to plumbing companies and retailers of period apparel, here’s how personal wellness brands are producing some stall -wart experiences. MODIBODI Festival restrooms are notoriously unpleasant, a fact not lost on period-apparel brand Modibodi. CORA At the 2020 Women’s March in Washington, D.C.,

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Event Marketer

SEPTEMBER 9, 2024

Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. Yourself” collectibles that can be customized with apparel options available from 32 NFL teams. FUNKO Funko partnered with the NFL this football season to release “Pop!

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Event Marketer

MARCH 3, 2025

Alongside the reveal of the beloved yellow mascots name was the debut of a new ecommerce site that sells original Sphere apparel and accessories, and includes an Orbi Collection that features Adorbi onesies for infants, among items. To celebrate the launch of the site, Orbi took over Spheres Instagram account on Feb.

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Event Marketer

JUNE 28, 2021

H&M turned to technology to help consumers celebrate Pride this year with a scanner app that detects rainbow patterns on everything from flags to food to apparel. Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.” Agency: MKG, New York City. Agency: LOUDER Experiences, Dallas.

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Event Marketer

JUNE 6, 2024

With Gen Zers driving a 1,100-percent year-over-year increase in searches related to Coachella outfit inspiration on the platform and tens of millions of queries related to the festival at large, the brand was uniquely positioned to track festival trends, and use that data to build an impactful sponsorship program.

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Event Marketer

SEPTEMBER 4, 2024

EVIAN After activating a floating tennis court in 2023, evian this year teamed up with Pharrell Williams and his lifestyle brand Humanrace on a limited-edition, tennis-inspired apparel collection that launched online on Aug. Throughout US Open Fan Week (Aug.

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Event Marketer

JANUARY 18, 2022

Dome structures are not only eye-catching from a distance, they’re an easily transportable shelter to erect (or inflate) in a cold environment, as Under Armour did at a Notre Dame and Northwestern University college football matchup to promote and offer a hands-on testing ground of its UA ColdGear apparel.

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Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. The brand is also providing “racket maestro” racket customization, interactive experiences like tennis ball art and apparel personalization, and a gallery featuring a display that showcases the making of a modern racket. MERCEDES-BENZ.

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Event Marketer

JANUARY 31, 2024

DoorDash upped the ante for its DashPass subscribers, who were handed a key that unlocked surprise giveaways, like candy and exclusive apparel. Photo credit: Talyn Behzad Featured photo: Courtesy of Sundance Institute The post Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains appeared first on Event Marketer.

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Event Marketer

OCTOBER 16, 2023

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. Not your average swag grab. Agency: Anthemic Agency) 13.

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Event Marketer

OCTOBER 24, 2023

Grand Prix this year with a pop-up shop and official F1 apparel collection spanning tees to hoodies to track pants. Grand Prix in Austin appeared first on Event Marketer. Photo credit: Shutterstock PACSUN Retailer Pacsun made its grand debut at the U.S.

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Event Marketer

MARCH 18, 2024

Agency: BMF) KIDSUPER JUST DROPPED A PERMANENT STREETWEAR HAVEN Streetwear apparel brand KidSuper has just secured a stylish new home in Brooklyn, NY. The newly launched KidSuper World is an expansive, 10,000-square-foot venue and love letter to New York City located in Brooklyn’s Williamsburg neighborhood. .”

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Event Marketer

SEPTEMBER 5, 2024

from selling cannabis on-site at the festival, so for its main activation, the brand made a merch play, selling apparel and accessories. and a “military locker” activation that served as a storytelling moment and speakeasy-style temporary tattoo parlor. Regulations prevented American Weed Co.

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Event Marketer

MAY 9, 2022

The Amex Artist Shop was located within the brand’s luxurious lounge, and offered cardmembers access to exclusive, limited-edition festival apparel from top artists, including hoodies designed by Billie Eilish and Conan Gray. Cardmembers who couldn’t make it to the event could visit a microsite to purchase the merch.

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Event Marketer

APRIL 11, 2024

The experience featured the brand’s latest innovations in hockey equipment and apparel and was designed to allow young players to get fitted for and test the gear themselves in a controlled, branded environment. The post Five Tips on Leveraging Private Homes for Experiential Activations appeared first on Event Marketer.

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Event Marketer

DECEMBER 27, 2021

Kohl’s began its sponsorship in 2019 when it introduced adaptive apparel to its three largest kids’ brands and became the show’s presenting sponsor this year. At the event, participants of different physical abilities, age, race and gender were cast as models. “We Agency: GDX Studios).

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Event Marketer

FEBRUARY 13, 2024

An animated Chester Cheetah performed the marriage and friendship ceremonies, by the power vested in himself, pronouncing couples, who dressed up in a selection of outrageous orange wedding apparel and accessories, as “partners in mischief in puffy times or in crunchy” sealed with a high five.

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Planning Pod

APRIL 12, 2020

As for your line items, you should divide them up into two categories – expenses and income – and depending on your event and particular needs, your line items can include the following: Event Expenses. Event Income. Step 7 – Launch an event marketing campaign.

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Planning Pod

AUGUST 16, 2022

You can dramatically increase the amount of money you raise at your next gala or fundraising event by providing an easy way for event attendees to RSVP and purchase tickets online. Another way to maximize revenue is to include add-on options, such as t-shirts and other swag items, sponsorship packages, or additional monetary donations.

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Planning Pod

AUGUST 16, 2022

You can dramatically increase the amount of money you raise at your next gala or fundraising event by providing an easy way for event attendees to RSVP and purchase tickets online. Another way to maximize revenue is to include add-on options, such as t-shirts and other swag items, sponsorship packages, or additional monetary donations.

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Bizzabo

MAY 18, 2018

Marketers suddenly found themselves in race to optimize and outcompete with banner ads, search engine optimization, social media, retargeting and a slew of other digital marketing channels. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.

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Event Marketer

MARCH 14, 2024

Baskets of lemons, striped furniture, faux awnings, floral cushions and wallpaper, and shelves and racks displaying the collection’s shoes, hats and apparel created a summery shop façade that doubled as a lounge. THROWBACK THURSDAY PRESENTED BY CORKCICLE The golf experience got groovy at the sold-out Throwback Thursday event on March 7.

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Event Marketer

DECEMBER 17, 2022

Passed hors d’oeuvres and drinks; a dj; lounge areas; an apparel display from swanky resortwear brand Devon Windsor; a playful “Top Tracked Marketplace” booth offering info and swag; and a genuinely beautiful view were all part of the mix. Then it was on through an LED tunnel of sorts and out onto the expansive rooftop.

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Bizzabo

OCTOBER 12, 2018

Source: Event Planning Blueprint. Their main services include conference improvement, event sponsorship , education differentiation, speaker improvement, general session design, and strategy facilitation. Source: Endless Events. Websites for Event Marketing. Event Marketing Institute.

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Event Marketer

FEBRUARY 20, 2025

An animated Chester Cheetah in hologram form performed the marriage and friendship ceremonies, by the power vested in himself , pronouncing couples, who dressed up in a selection of outrageous orange wedding apparel and accessories, as partners in mischief in puffy times or in crunchy, and sealed with a high five.

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Event Marketer

FEBRUARY 21, 2024

But in recent years, it has also inspired innovative sponsorship tactics that reach beyond VIP soirees—and the winter 2024 edition was no exception. Whether acting as official NYFW 2024 partners or simply seizing on the event’s hype, a select group of brands brought fresh thinking to the Big Apple.

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Event Marketer

FEBRUARY 7, 2025

5 in NYCs SoHo neighborhood to show off its new Scoop and Free Assembly apparel collections, preview upcoming summer collections, and share the brands vision for the continued transformation of its fashion portfolio. WALMART If you never thought youd see the day that Walmart arrives at Fashion Week, weve got some news for you. Through Feb.

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