Event Marketer

OCTOBER 16, 2023

Fall is in full swing, but as an event marketer, you’re already on to the next season. Sustainability is a big component of WinterFest, with Terracycle on-site to help collect snack wrappers, plastic packaging, coffee cups and coffee lids, and hot drinks served in Klean Kanteens instead of single-use cups. Agency: Powdr.

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Event Marketer

NOVEMBER 15, 2021

More Cause Marketing Strategies: Common Ground: Stand Together Talks Immigration On National Pop-Up Tour. Coors as a family of brands has a really long history with supporting sustainability initiatives,” says Stephanie Clanfield, marketing manager at Coors Banquet. “It’s It’s really in our DNA.

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Prestige Events Magazine

MARCH 20, 2023

The new expo for those who love activities outdoors will add to the two existing consumer expos, The Boston Run Show and Snowbound Expo for winter sports, bolstering the company’s standing in the Boston sport’s event market with the goal of getting more people outside & active.

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Event Marketer

APRIL 27, 2021

To solve for the pain point, LG is turning its tour footprints into clothing donation sites where consumers are encouraged to unload their used apparel. The Second Life Tour in action: The post How LG’s Clothing Swap and Wash Center are Scrubbing Away Textile Waste appeared first on Event Marketer. Agency: Lupine, Los Angeles.

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Event Marketer

SEPTEMBER 6, 2021

That electricity will be used to help power an exclusive upcoming event with brand partner Alicia Keys, and Mercedes will randomly select one participant each day of the tournament to receive two tickets to attend the event later this year.

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Event Marketer

OCTOBER 16, 2023

But with its Music Den by Toyota platform (a music festival activation staple), the automaker offered a little something different at events like Outside Lands: Fans could head over to a Prius vehicle display to customize their own shoe charms. Agency: Anthemic Agency) 13. Agencies: Publicis Sport & Entertainment; Zenith) 14.

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Event Marketer

DECEMBER 27, 2021

Our Tazo fans, many of whom are young adults, care deeply about sustainability efforts and are very aware, especially today, of where and how they spend their dollars,” says Laraine Miller, president at Unilever Tea Americas. At the event, participants of different physical abilities, age, race and gender were cast as models. “We

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Event Marketer

OCTOBER 4, 2021

The tour strategy further promotes Chaco’s message of sustainability—that you don’t dispose of its made-to-last products; you repair them. To address the temporary shutdown of donation centers as a result of the pandemic, LG turned its tour footprints into clothing donation sites where consumers were encouraged to unload their used apparel.

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Hubilo Blog

DECEMBER 7, 2018

Integrating social media within the event app through custom hashtags, social media walls integrated within the app, integrating platforms such a tweet wall or Instagram, etc. can help event organizers get the word out about the event through their attendees in a very effective and engaging way. . Enterprise Event Marketing.

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Event Marketer

MARCH 14, 2024

Messaging on the white, textured wristbands said, “Discover why this wristband is priceless ” (the brand’s enduring slogan), and included a QR code that led to information on Mastercard’s sustainability efforts at the invitational and instructions for planting the wristband.

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Event Marketer

JANUARY 31, 2024

The 2024 festival included some fresh strategies and brand shake-ups, with Adobe and UTA carving out dedicated brand spaces on Main Street for the first time, and Cotopaxi taking the place of Canada Goose as a sustaining sponsor and the event’s Official Outerwear Jacket. In some cases, attendees even scored screening tickets.

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