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Recycling and Upcycling Many suppliers featured options billed as sustainable. Digital Passport Traceability Offering the next step in sustainability, several companies, including Goldstar, Numo and Gemline, showcased products with Aware traceability. Our wellness line is booming, said Heather Gaines with Numo. Is it reusable?
Speaking of racks, what might seem like a utilitarian element at apparel shows, were also instrumental in showcasing brand personalities with a range of materials, from metal and copper to industrial piping and painted driftwood. And who said booth furniture should be boring? Want us to cover your booth?
When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. One such example was a collab between MAGIC and a young contemporary apparel brand MIOU MUSE that created a Valentine’s Day-inspired photo set, combining a sponsorship opportunity and sharable content.
Attendees went into the space to not only explore the merchandise on display (which was mostly apparel across the show), but to shop and place orders on-site for their retail businesses. M&W DESIGN Sustainability permeated the M&W Design booth, from its products to its freestanding boxy walls to its rotating displays.
The Ice House activation was designed to be shareable, sustainable and flexible. To boot, the brand was surprised and delighted to discover that local media had taken an interest in the thematic space, and ultimately used it as a backdrop to film several news segments about the event at large. RODEOHOUSTON ?
MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparelmarkets. From milk crates to flower trellises to tile, all kinds of textures were fair game.
More Cause Marketing Strategies: Common Ground: Stand Together Talks Immigration On National Pop-Up Tour. Coors as a family of brands has a really long history with supporting sustainability initiatives,” says Stephanie Clanfield, marketing manager at Coors Banquet. “It’s It’s really in our DNA.
PERRIER-JOUËT Champagne brand Perrier-Jouët’s House of Wonder exhibition at Hudson Yards was a dreamy (ticketed) installation for consumers over the age of 21 featuring a curation of art-, nature- and champagne-inspired experiences, all built with sustainability in mind. 30 and Dec.
Fall is in full swing, but as an eventmarketer, you’re already on to the next season. Sustainability is a big component of WinterFest, with Terracycle on-site to help collect snack wrappers, plastic packaging, coffee cups and coffee lids, and hot drinks served in Klean Kanteens instead of single-use cups. Agency: Powdr.
Earned Swag It’s no secret that conference swag often ends up in landfills, so Quest took a more sustainable and meaningful approach at NXT with a branded swag store. Winners scored old-school motel keys that could be traded in for brand apparel, work-from-home desks, a hoverboard and other high-value items.
TeamTogs is a specialist apparel, uniforms and merchandise business established in 2003. Their heartland and heritage is within the events industry and their mission is to achieve maximum brand impact for their clients with minimal impact on the planet.
That electricity will be used to help power an exclusive upcoming event with brand partner Alicia Keys, and Mercedes will randomly select one participant each day of the tournament to receive two tickets to attend the event later this year.
To solve for the pain point, LG is turning its tour footprints into clothing donation sites where consumers are encouraged to unload their used apparel. The Second Life Tour in action: The post How LG’s Clothing Swap and Wash Center are Scrubbing Away Textile Waste appeared first on EventMarketer. Agency: Lupine, Los Angeles.
The 2024 festival included some fresh strategies and brand shake-ups, with Adobe and UTA carving out dedicated brand spaces on Main Street for the first time, and Cotopaxi taking the place of Canada Goose as a sustaining sponsor and the event’s Official Outerwear Jacket. In some cases, attendees even scored screening tickets.
But with its Music Den by Toyota platform (a music festival activation staple), the automaker offered a little something different at events like Outside Lands: Fans could head over to a Prius vehicle display to customize their own shoe charms. Agency: Anthemic Agency) 13. Agencies: Publicis Sport & Entertainment; Zenith) 14.
The tour strategy further promotes Chaco’s message of sustainability—that you don’t dispose of its made-to-last products; you repair them. To address the temporary shutdown of donation centers as a result of the pandemic, LG turned its tour footprints into clothing donation sites where consumers were encouraged to unload their used apparel.
Our Tazo fans, many of whom are young adults, care deeply about sustainability efforts and are very aware, especially today, of where and how they spend their dollars,” says Laraine Miller, president at Unilever Tea Americas. At the event, participants of different physical abilities, age, race and gender were cast as models. “We
The new expo for those who love activities outdoors will add to the two existing consumer expos, The Boston Run Show and Snowbound Expo for winter sports, bolstering the company’s standing in the Boston sport’s eventmarket with the goal of getting more people outside & active.
As 2023, draws to a close, TeamTogs, the branded apparel, uniforms and merchandise specialist and uniform partner for EventSustainability Live is celebrating its 20th anniversary.
Integrating social media within the event app through custom hashtags, social media walls integrated within the app, integrating platforms such a tweet wall or Instagram, etc. can help event organizers get the word out about the event through their attendees in a very effective and engaging way. . Enterprise EventMarketing.
Agency: Salt XC ‘EATERS’ EDITORS CURATE A HOLIDAY MARKET AND SPEAKEASY LOUNGE Vox Media hosted an Eater Under Wraps holiday market and hidden cocktail lounge experience in New York on Dec. 9 with an exclusive launch event hosted by Scottish actor Thomas Doherty at The Corner Store, a new restaurant and hot spot in NYC.
Messaging on the white, textured wristbands said, “Discover why this wristband is priceless ” (the brand’s enduring slogan), and included a QR code that led to information on Mastercard’s sustainability efforts at the invitational and instructions for planting the wristband.
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