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Ideas from Fashion Trade Shows: Five Exhibit Style Touches

Event Marketer

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. One such example was a collab between MAGIC and a young contemporary apparel brand MIOU MUSE that created a Valentine’s Day-inspired photo set, combining a sponsorship opportunity and sharable content.

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Field Report: Top 10 Beachy Booth Builds that Made Waves at Surf Expo

Event Marketer

Attendees went into the space to not only explore the merchandise on display (which was mostly apparel across the show), but to shop and place orders on-site for their retail businesses. M&W DESIGN Sustainability permeated the M&W Design booth, from its products to its freestanding boxy walls to its rotating displays.

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Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House

Event Marketer

The Ice House activation was designed to be shareable, sustainable and flexible. To boot, the brand was surprised and delighted to discover that local media had taken an interest in the thematic space, and ultimately used it as a backdrop to film several news segments about the event at large. RODEOHOUSTON ?

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Field Report: Walls, Wellness and Art at the MAGIC / Project Shows

Event Marketer

MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. From milk crates to flower trellises to tile, all kinds of textures were fair game.

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Coors Teams up with Brixton to Host an Intimate Benefit Concert Supporting Firefighters

Event Marketer

More Cause Marketing Strategies: Common Ground: Stand Together Talks Immigration On National Pop-Up Tour. Coors as a family of brands has a really long history with supporting sustainability initiatives,” says Stephanie Clanfield, marketing manager at Coors Banquet. “It’s It’s really in our DNA.

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Holiday Activations: 14 Brands that Made Festive Season Sparkle

Event Marketer

PERRIER-JOUËT Champagne brand Perrier-Jouët’s House of Wonder exhibition at Hudson Yards was a dreamy (ticketed) installation for consumers over the age of 21 featuring a curation of art-, nature- and champagne-inspired experiences, all built with sustainability in mind. 30 and Dec.

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Four Tips for Hosting Cold-weather Outdoor Activations and Events this Winter

Event Marketer

Fall is in full swing, but as an event marketer, you’re already on to the next season. Sustainability is a big component of WinterFest, with Terracycle on-site to help collect snack wrappers, plastic packaging, coffee cups and coffee lids, and hot drinks served in Klean Kanteens instead of single-use cups. Agency: Powdr.

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