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The largest and longest-running promotional products tradeshow, its a great barometer of the industry as the tide shifts towards more personalization, transparency, and experiential gifting. Typically seen in apparel, Aware uses blockchain technology to help create traceable, sustainable supply chains and digital product passports.
When Informa Market’s MAGIC , Project and Sourcing at MAGIC appareltradeshows come to Las Vegas, it’s all senses, all the time. The fact that business is done, and the shows were buzzing, is almost surprising. Here’s what we saw, and did, on the show floor. fill the air.
The brands vivid green booth beckoned visitors in with storefront-style architecture and window displays of visually arresting partner products, including Le Creusets luxury cookware and funky shoes from athletic apparel brand ON.
Speaking of racks, what might seem like a utilitarian element at apparelshows, were also instrumental in showcasing brand personalities with a range of materials, from metal and copper to industrial piping and painted driftwood. And who said booth furniture should be boring? Want us to cover your booth?
5-7 at the Orange County Convention Center in Orlando, and the exhibitor community proved very friendly and welcoming, eager to show off their products and beach-inspired booths. Surf Expo’s expansive show floor was divided into seven categories: surf, shoreline, swim, boutique, footwear, resort and coastal gift.
Held biannually in Central Florida in September and January, Surf Expo was unlike any tradeshow we’ve been to before. While booths at tradeshows usually include meeting rooms in the back to arrange deals behind closed doors, almost every booth on the Surf Expo floor had tables or counters set up out in the open ready to do business.
Throughout the event, DJ Beau Cruz and violinist Emily Simone performed some of the stars biggest hits, while fans engaged in various activities. More from The Brief: The Brief: Cosmic Luggage and $0 Days The Brief: COLAsseums and StreamHouses The post The Brief: Breakup Calculators and Subway Sketches appeared first on EventMarketer.
Legendary Entertainment (Anna Huddleston/EventMarketer) Hasbro How is it that Dungeons & Dragons is turning 50 and Peppa Pig could be in college at 20? To enter its dazzling exhibit, Hasbro invited attendees to walk between two massive LED screens and through a smile-shaped tunnel, flanked by mannequins sporting branded apparel.
MAGIC, Project, and Sourcing at Magic, three fashion tradeshows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparelmarkets. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.
The annual event put on by the Entertainment Software Association (ESA) is one of the biggest gaming conferences to falter in the headwinds of an industry-wide tradeshow evolution brought on by pandemic-related interruptions and strategy shifts by headlining brands. Georges agrees.
To solve for the pain point, LG is turning its tour footprints into clothing donation sites where consumers are encouraged to unload their used apparel. More From LG’s Event Portfolio: LG’s Complimentary Laundry Services Invite Bonnaroovians to #GetDirty. How LG is Embracing the Future of TradeShows with a Virtual Showroom.
You can also use your event registration form to solicit volunteers for the event. Meetings, conferences and tradeshows. Online event registration for large conferences and tradeshows can get tricky. Based on the type of event you are hosting and its size, your check-in process may look different.
You can also use your event registration form to solicit volunteers for the event. Meetings, conferences and tradeshows. Online event registration for large conferences and tradeshows can get tricky. Based on the type of event you are hosting and its size, your check-in process may look different.
Sell merchandise: Integrate e-commerce capabilities, allowing you to sell event-related merchandise directly through the event platform. This can include anything from branded apparel to workshop materials. vFairs vFairs offers event management solutions for virtual, hybrid, and in-person events.
Integrating social media within the event app through custom hashtags, social media walls integrated within the app, integrating platforms such a tweet wall or Instagram, etc. can help event organizers get the word out about the event through their attendees in a very effective and engaging way. . Enterprise EventMarketing.
Marketers suddenly found themselves in race to optimize and outcompete with banner ads, search engine optimization, social media, retargeting and a slew of other digital marketing channels. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.
A “pop-up shop” is a short-term, temporary retail event that is “here today, gone tomorrow” Pop-ups temporarily use physical space to create a long term, lasting impression with potential customers. Sounds like an experience that any great eventmarketer would execute, no? or at a distribution partner’s site.
Source: Event Planning Blueprint. This consulting group has lots to offer conference and tradeshow organizers. Their main services include conference improvement, event sponsorship , education differentiation, speaker improvement, general session design, and strategy facilitation. Source: Endless Events.
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