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Top Tips on Marketing your Conferences and Events

Eventinterface

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

Marketing 154
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A Supersized Roundup: 14 Experiential Holiday Programs That Slayed All the Way

Event Marketer

While the omicron variant dashed some organizations’ event plans at the eleventh hour, the brands that were fortunate enough to activate this season delivered creative work that just might spark inspiration for your 2022 events. Agency: Cartwheel and Co. Agency: Faculty.

Airlines 350
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Top Tips on Marketing your Conferences and Events

Eventinterface

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

Marketing 100
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37 Conference Gift Bag Ideas Your Attendees Will Actually Be Excited About

Eventmobi

Swag bags (AKA goodie bags or gift bags) contain gifts for your conference attendees and offer them something to remember the event by. Swag” might include sponsored items or branded merch and can range from snacks and apparel to gift cards, stationery, and more! Browse local artist’s stalls and chat with them about their process.

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9 Proven Steps for Planning Successful Events

Planning Pod

Let’s take a look at the nine critical steps of event management strategy that will put you on the path to event success. As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. The same can be said for event planning.

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6 Steps to Creating Event Merchandise That Your Attendees Actually Want

Social Tables

In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Whatever sort of events you host, maximizing revenue is likely one of your biggest objectives. B2B events spend 43% of their budgets on marketing and promotion.

Ecommerce 146
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Data-driven Tips for Using Email Marketing to Promote Events

Endless Events

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. Email marketing is also 40% more effective than either Twitter or Facebook. I’m glad you asked.