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ComplexLand 2.0: Complex Networks Upgrades its Virtual Event Strategy to Better Engage Fans—and Brands

Event Marketer

Held June 16-18, the second iteration of the original event featured several enhancements, including access to more exclusive products, avatar and social sharing upgrades, gamification, more vibrant visuals and multiplayer functionality. available on mobile and desktop, attendees first chose an avatar and outfitted it with generic apparel.

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Pepsi’s Permanent Installation at Hersheypark Turns Visitors into Pop Stars

Event Marketer

Just like the tracks available in the dance pods, the apparel will be updated each season. The store features Pepsi merchandise that is exclusive to the Pepsi Pop Star experience and Hersheypark, including hats, sweatshirts and limited-edition Pepsi Pop Star cans. Consumers today believe that they’re stars.

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Audio-centric Activations: Five Strategies Worth a Listen

Event Marketer

Visitors could snag never-before-seen collectibles, apparel, music and photos, and attend curated events, partake in social media moments and even leave personal tribute messages to the artist. In addition, considering the nature of the pop-up, audio-centric activations were an important part of the experience.

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How Five Brands Supported the LGBTQ+ Community with In-person Experiences

Event Marketer

H&M turned to technology to help consumers celebrate Pride this year with a scanner app that detects rainbow patterns on everything from flags to food to apparel. Agency: MKG, New York City. When a user scans a rainbow pattern in their surroundings with their smartphone, the app opens a “Beyond the Rainbow” microsite.

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TeamTogs: Swag and Uniforms for the Events Industry with Conscience

Event Industry News

TeamTogs is a specialist apparel, uniforms and merchandise business established in 2003. Their heartland and heritage is within the events industry and their mission is to achieve maximum brand impact for their clients with minimal impact on the planet.

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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

The brand is also providing “racket maestro” racket customization, interactive experiences like tennis ball art and apparel personalization, and a gallery featuring a display that showcases the making of a modern racket.

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TeamTogs: Service driven branding & merchandise with strong origins in global events

Event Industry News

In this episode of the Event Industry News Podcast, host James Dixon is joined by Karen Saragoussi, Founder and Director of TeamTogs. Celebrating their 20th year in November 2023, TeamTogs was founded with the aim of creating merch and apparel specifically for events and brand activations.

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