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ComplexLand 2.0: Complex Networks Upgrades its Virtual Event Strategy to Better Engage Fans—and Brands

Event Marketer

Held June 16-18, the second iteration of the original event featured several enhancements, including access to more exclusive products, avatar and social sharing upgrades, gamification, more vibrant visuals and multiplayer functionality. available on mobile and desktop, attendees first chose an avatar and outfitted it with generic apparel.

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Audio-centric Activations: Five Strategies Worth a Listen

Event Marketer

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. More Multisensory Strategies: Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening. Featured photo credit: SXM Media.

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Pepsi’s Permanent Installation at Hersheypark Turns Visitors into Pop Stars

Event Marketer

says Rachel Prowler, senior manager-marketing at PepsiCo Beverages North America Division. Just like the tracks available in the dance pods, the apparel will be updated each season. The post Pepsi’s Permanent Installation at Hersheypark Turns Visitors into Pop Stars appeared first on Event Marketer.

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How Five Brands Supported the LGBTQ+ Community with In-person Experiences

Event Marketer

H&M turned to technology to help consumers celebrate Pride this year with a scanner app that detects rainbow patterns on everything from flags to food to apparel. The post How Five Brands Supported the LGBTQ+ Community with In-person Experiences appeared first on Event Marketer. Agency: MKG, New York City.

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A Supersized Roundup: 14 Experiential Holiday Programs That Slayed All the Way

Event Marketer

All three window displays were located within an easily walkable 10-minute loop and those passing by were treated to live dance performances, live models clad in Hunte’s trending fall/winter apparel and Royster’s contemporary take on a snowy backdrop. Agency: Cartwheel and Co. Agency: Faculty.

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TeamTogs: Swag and Uniforms for the Events Industry with Conscience

Event Industry News

TeamTogs is a specialist apparel, uniforms and merchandise business established in 2003. Their heartland and heritage is within the events industry and their mission is to achieve maximum brand impact for their clients with minimal impact on the planet.

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TeamTogs: Service driven branding & merchandise with strong origins in global events

Event Industry News

In this episode of the Event Industry News Podcast, host James Dixon is joined by Karen Saragoussi, Founder and Director of TeamTogs. Celebrating their 20th year in November 2023, TeamTogs was founded with the aim of creating merch and apparel specifically for events and brand activations.

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