Event Marketer

JULY 5, 2021

ComplexCon is a tentpole event for Complex Networks that attracts nearly 60,000 rabid streetwear fans each year, so when COVID shut down the in-person festival in 2020, cancelling altogether wasn’t an option. Attendees were represented by avatars and collected coins throughout the event to upgrade their digital outfits. THE EXPERIENCE.

Apparel 105

Apparel Sponsorships Retail Social Media 105

PCMA Convene

MARCH 16, 2020

The nonprofit Good360 will take certain unused items from events recently cancelled due to the coronavirus outbreak and resulting restrictions. Takeaways from Good360 CEO Matt Connelly: The nonprofit Good360 is accepting certain materials from meetings and events canceled due to the COVID-19 outbreak and resulting restrictions.

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Apparel Education Travel Events 124

Event Marketer

JANUARY 24, 2025

Exhibitor Dana Long said that the product is popular not just for birthdays but for company anniversaries, onboarding, store openings, an invitations to events. Typically seen in apparel, Aware uses blockchain technology to help create traceable, sustainable supply chains and digital product passports. Most surprising use?

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2025 Trade Shows Apparel Retail 115

Event Marketer

NOVEMBER 8, 2021

The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. And an interactive kiosk calls visitors to leave personal messages for Bowie that display at both venues as well as the event website. Inside Six Brand-Artist Collaborations That Rocked the Industry.

Apparel 124

Apparel 2022 Fashion Social Media 124

Event Marketer

JUNE 14, 2024

Legendary Entertainment (Anna Huddleston/Event Marketer) Hasbro How is it that Dungeons & Dragons is turning 50 and Peppa Pig could be in college at 20? To enter its dazzling exhibit, Hasbro invited attendees to walk between two massive LED screens and through a smile-shaped tunnel, flanked by mannequins sporting branded apparel.

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2024 Apparel Entertainment Event Marketing 121

Event Marketer

FEBRUARY 16, 2024

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. One such example was a collab between MAGIC and a young contemporary apparel brand MIOU MUSE that created a Valentine’s Day-inspired photo set, combining a sponsorship opportunity and sharable content.

Trade Shows 125

Trade Shows Fashion Apparel Retail 125

Event Marketer

MARCH 14, 2022

Since its establishment in 2004, intimates apparel brand Soma has built more than 250 boutiques and outlets in locations nationwide, but New York City isn’t one of them. How Sephora and Kohl’s Used QR Codes to Deliver a Mobile-first Beauty Event. Soma’s top regional bra-fit specialists were enlisted for the pop-up experience.

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Apparel Retail 2004 Fashion 130

Social Tables

FEBRUARY 21, 2018

But most importantly, they need to make sure it’s something that’s appropriate for the event, setting, and company culture. In the following, we’ll cover a list of some entertaining and versatile corporate event themes that are a safe fit for just about any company. Better events, no stress. Click To Tweet.

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Corporate Events Food and Beverage Sports Apparel 155

EventBank Insights

FEBRUARY 8, 2019

[link] Does your event have nice booty?No, But as an event organizer, it just burns a hole in your pocket. Swag Bags are one of the few things that I would confidently say 95% of attendees will grab on the way in or out of any event. If it's in China, I would say it's a downright crime if you don't add a QR code to your apparel.

2019 111

2019 Apparel Social Media Advertising 111

Smart Meetings

DECEMBER 21, 2018

Whether you’re hosting a small-scale networking event, a sprawling fundraising gala or a multi-day professional conference, generating buzz is essential for ensuring your event is well-attended by excited guests ready to engage with your work. Professional events hosted on college campuses are a perfect example.

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Apparel Hospitality Conference Venues 92

Event Marketer

APRIL 17, 2024

There, attendees could shop Lacoste’s ready-to-wear, fashion and sport performance collections, as well as co-branded Miami Open Lacoste souvenirs, including apparel, hats, accessories, croc plushies and tennis essentials. The biggest draw at Lacoste’s activation was an apparel customization station. Agency: Factory 360.

Sponsorships 121

Sponsorships Apparel Retail Fashion 121

Event Marketer

JULY 16, 2024

From bidet and toilet paper brands to plumbing companies and retailers of period apparel, here’s how personal wellness brands are producing some stall -wart experiences. Pourri activated three cheeky events during SXSW 2024 in partnership with Rolling Stone. Stay Fresh.”

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Apparel Marketing 2024 2020 110

Event Marketer

OCTOBER 24, 2024

Encouraged to “Find the things you love,” attendees can scan and shop via QR codes to have the apparel and accessories on display shipped to their homes. “We We try to not just look at attendance numbers; we look at deeper engagement, participation and really understanding what they’re thinking, feeling and doing because of this event.”

Fashion 115

Fashion Apparel Social Media Marketing 115

Event Industry News

SEPTEMBER 26, 2017

A discrete form of wearable technology, RFID (Radio Frequency Identification) is commonly used for tracking and access control, without imposing on a guest’s event experience. These tags are placed in badges, wristbands, apparel, and other wearable technology […].

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Apparel Technology Events Event Technology 78

Event Marketer

SEPTEMBER 27, 2024

Central to the campaign were beachside rally events to inform and encourage attendees to take part in a letter-writing initiative to lawmakers. USLA has its own events like a large conference in Hawaii in November to gain more visibility.” The campaign soft launched at the Manasquan Lifeguard Tournament in New Jersey on Aug.

Apparel 115

Apparel 2023 Marketing Entertainment 115

Event Industry News

AUGUST 1, 2022

Taubie Motlhabane, CEO of the CTICC, said, “The AllSport Expo is one of CTICC’s pride and joys in our portfolio of own events. We have wanted to introduce an event of this nature for a while now. It is the only exhibition of its type in the Western Cape. To book tickets, visit bit.ly/allsporttickets

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Sports Apparel Retail 2022 124

Event Marketer

NOVEMBER 25, 2024

For the 25 th anniversary of “SVU” this year, NBC flipped the script and leaned into events to give back to the fandom and provide new avenues for connecting with the legacy IP. Stay Current on Pop Culture The “SVU” events attracted a demographic that skewed younger, and that made it important for NBC to understand current pop culture trends.

Apparel 105

Apparel Social Media Sports Events 105

Attendease

FEBRUARY 13, 2024

Event planning is no small feat, especially when it comes to corporate meetings and functions. A successful event requires thoughtful organization, creative vision, and seamless execution. But dreaming up unique, inspiring themes and event ideas takes time and imagination. Let’s dive in!

Event Ideas 195

Event Ideas Food and Beverage Events Speakers 195

Eventinterface

JANUARY 3, 2019

Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. Liberating the Postmodern Consumer,” shares cutting-edge trends in attendee behavior and how to fine-tune your event marketing for success. Top tips for event marketing. LISTEN TO THE SHOW.

Marketing 100

Marketing Conference Apparel Consulting 100

Planning Pod

APRIL 12, 2020

Want to know the secret to planning a successful event? Let’s take a look at the nine critical steps of event management strategy that will put you on the path to event success. The same can be said for event planning. Or a fundraising event to collect donations and communicate your charity’s vision and accomplishments.

Food and Beverage 206

Food and Beverage Social Media Insurance Entertainment 206

Event Marketer

OCTOBER 16, 2023

Fall is in full swing, but as an event marketer, you’re already on to the next season. More on Cold-weather Outdoor Activations: Monthly Pulse Survey Results: The State of Outdoor Events Five Steal-worthy Ideas for Cold Weather Outdoor Activations Theme the activation to the setting. Agency: Powdr.

Apparel 121

Apparel 2023 2022 Sports 121

Event Geek

NOVEMBER 20, 2017

Living up to its reputation as the “Super Bowl of B2B Event Marketing,” Dreamforce 2017 brought back a huge crowd of 170,000 attendees, including scores of Salesforce customers and partners, to the Moscone Center in San Francisco for a week of learning, networking and entertainment.

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2017 Event Marketing Marketing Apparel 113

EventMB

APRIL 10, 2023

billion in losses resulted from sophisticated business impersonation scams in 2022, and the events industry is fighting back. Skift Take: An estimated $2.6 Andrea Doyle Read the Complete Story On Skift Meetings

2022 220

2022 Events Meetings Apparel 220

PCMA Convene

FEBRUARY 14, 2025

As she was organizing the event, sustainability was at the forefront of her mind, Diddi told Convene. For the Fashion and Circularity Symposium, Diddi wanted to create something that would tangibly connect participants with the event and remain consistent with the symposiums focus on the reducing waste and reusing resources.

Fashion 64

Fashion Apparel 2023 Sustainability 64

PCMA Convene

FEBRUARY 19, 2021

in 2021 — opened at Orlando’s Orange County Convention Center (OCCC) in early January, it was more of a deep dive than a dip into in-person events during the pandemic. As we’ve been budgeting larger events, there are definitely scale efficiencies,” Doft said. They simply transferred their money to our September event,” Turner said.

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Trade Shows B2B 2021 Apparel 111

Social Tables

DECEMBER 5, 2018

In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Whatever sort of events you host, maximizing revenue is likely one of your biggest objectives. B2B events spend 43% of their budgets on marketing and promotion.

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Ecommerce B2B Apparel B2C 146

Event Marketer

JANUARY 24, 2022

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. More Multisensory Strategies: Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening. Photo credit: Valspar.

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Apparel Social Media 2021 2020 145

Event Marketer

OCTOBER 11, 2021

More Experiential Retail Strategies: How Sephora and Kohl’s Used QR Codes to Deliver a Mobile-first Beauty Event. There’s also a merchandising area that can be cleared out within 10 minutes to become an event space with a fully-functioning stage where up to 250 people can view product launches and catch live concerts.

Retail 133

Retail Sports Apparel Education 133

Event Marketer

OCTOBER 25, 2021

More Contactless Event Strategies: QR Codes Return in Force to Help Brands Deliver Touchless Engagement. Just like the tracks available in the dance pods, the apparel will be updated each season. The post Pepsi’s Permanent Installation at Hersheypark Turns Visitors into Pop Stars appeared first on Event Marketer.

Apparel 131

Apparel Retail Entertainment Technology 131

Event Marketer

AUGUST 2, 2024

The brand is also rolling out 20 “Campus Essentials” pop-up experiences at colleges in key markets featuring dorm essentials, apparel and accessories. Featured image: Courtesy of Urban Outfitters The post Ideas Roundup: Back-to-School Event Campaigns for Every Age appeared first on Event Marketer.

Food and Beverage 105

Food and Beverage Apparel Education Tech 105

MeetingsNet

JANUARY 17, 2023

Electronic items and accessories, apparel and hats, bags and cases, and other items commonly used as gifts and giveaways at meetings, trade shows, and incentive programs could require more time for fulfillment and shipping from China—or might need to be obtained from elsewhere.

Apparel 94

Apparel 2023 Trade Shows 2024 94

Event Marketer

APRIL 11, 2022

They say everything’s bigger in Texas, and to celebrate the 90 th anniversary of the Houston Livestock Show and Rodeo—and its 30 th year sponsoring the event—Coca-Cola took the adage to heart and trotted into the event with a new 3,500-square-foot, Texas-style Ice House activation. 28-March 20), kick up their boots and stay awhile.

Sponsorships 141

Sponsorships Apparel Sustainability Sports 141

Event Marketer

SEPTEMBER 11, 2024

MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

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Fashion Apparel Trade Shows Sports 114

Event Industry News

DECEMBER 2, 2024

TeamTogs is a specialist apparel, uniforms and merchandise business established in 2003. Their heartland and heritage is within the events industry and their mission is to achieve maximum brand impact for their clients with minimal impact on the planet.

Apparel 52

Apparel 2003 Sustainability Technology 52

Event Marketer

MARCH 18, 2024

Agency: CNC Agency) Photo credit: CNC Agency THIS SXSW CONSTRUCTION EVENT WAS ICON-IC Perhaps we’ve been living under a rock, but unbeknownst to us, there are companies capable of 3D-printing entire homes. To (ski) boot, custom ski bibs, stickers and assorted samples were shared with select resort guests.

Apparel 118

Apparel 2024 Insurance Retail 118

Event Marketer

SEPTEMBER 9, 2024

Yourself” collectibles that can be customized with apparel options available from 32 NFL teams. FUNKO Funko partnered with the NFL this football season to release “Pop! To celebrate the launch of the product, Funko hosted a pop-up activation and watch party during the Kansas City Chiefs vs. Baltimore Ravens game on Sept.

Sports 114

Sports Sponsorships Food and Beverage Apparel 114

Event Marketer

DECEMBER 21, 2023

Alongside brand partners and industry tastemakers Tan France (decorating) and Meredith Hayden (hosting), the company hosted a holiday event for key media at the SoHo Grand Hotel in New York City. Agency: Stacey Ruiz Events) The post Holiday Activations: 14 Brands that Made Festive Season Sparkle appeared first on Event Marketer.

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Apparel Sustainability Fashion Retail 132