Event Marketer

MARCH 14, 2022

Since its establishment in 2004, intimates apparel brand Soma has built more than 250 boutiques and outlets in locations nationwide, but New York City isn’t one of them. How Sephora and Kohl’s Used QR Codes to Deliver a Mobile-first Beauty Event. Soma’s top regional bra-fit specialists were enlisted for the pop-up experience.

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Smart Meetings

DECEMBER 21, 2018

Whether you’re hosting a small-scale networking event, a sprawling fundraising gala or a multi-day professional conference, generating buzz is essential for ensuring your event is well-attended by excited guests ready to engage with your work. Professional events hosted on college campuses are a perfect example.

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Event Marketer

JULY 16, 2024

From bidet and toilet paper brands to plumbing companies and retailers of period apparel, here’s how personal wellness brands are producing some stall -wart experiences. Pourri activated three cheeky events during SXSW 2024 in partnership with Rolling Stone. Stay Fresh.”

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Event Marketer

APRIL 17, 2024

There, attendees could shop Lacoste’s ready-to-wear, fashion and sport performance collections, as well as co-branded Miami Open Lacoste souvenirs, including apparel, hats, accessories, croc plushies and tennis essentials. The biggest draw at Lacoste’s activation was an apparel customization station. Agency: Factory 360.

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Event Marketer

JANUARY 24, 2025

Exhibitor Dana Long said that the product is popular not just for birthdays but for company anniversaries, onboarding, store openings, an invitations to events. Typically seen in apparel, Aware uses blockchain technology to help create traceable, sustainable supply chains and digital product passports. Most surprising use?

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Event Marketer

OCTOBER 24, 2024

Encouraged to “Find the things you love,” attendees can scan and shop via QR codes to have the apparel and accessories on display shipped to their homes. “We We try to not just look at attendance numbers; we look at deeper engagement, participation and really understanding what they’re thinking, feeling and doing because of this event.”

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Event Marketer

SEPTEMBER 27, 2024

Central to the campaign were beachside rally events to inform and encourage attendees to take part in a letter-writing initiative to lawmakers. USLA has its own events like a large conference in Hawaii in November to gain more visibility.” The campaign soft launched at the Manasquan Lifeguard Tournament in New Jersey on Aug.

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Event Marketer

NOVEMBER 25, 2024

For the 25 th anniversary of “SVU” this year, NBC flipped the script and leaned into events to give back to the fandom and provide new avenues for connecting with the legacy IP. Stay Current on Pop Culture The “SVU” events attracted a demographic that skewed younger, and that made it important for NBC to understand current pop culture trends.

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Event Marketer

FEBRUARY 19, 2025

The 74 th annual NBA All-Star Game and its new mini tournament format received some harsh criticism , but when it came to brand activations and events hosted over the weekend, fans gave rave reviews. The brand additionally revealed its new Black Label Collection during the event. Throughout NBA All-Star 2025, hosted Feb.

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Event Marketer

OCTOBER 16, 2023

Fall is in full swing, but as an event marketer, you’re already on to the next season. More on Cold-weather Outdoor Activations: Monthly Pulse Survey Results: The State of Outdoor Events Five Steal-worthy Ideas for Cold Weather Outdoor Activations Theme the activation to the setting. Agency: Powdr.

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Event Marketer

FEBRUARY 19, 2025

Speaking of racks, what might seem like a utilitarian element at apparel shows, were also instrumental in showcasing brand personalities with a range of materials, from metal and copper to industrial piping and painted driftwood. And who said booth furniture should be boring? Want us to cover your booth?

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Event Marketer

JANUARY 24, 2022

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. More Multisensory Strategies: Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening. Photo credit: Valspar.

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Event Marketer

OCTOBER 11, 2021

More Experiential Retail Strategies: How Sephora and Kohl’s Used QR Codes to Deliver a Mobile-first Beauty Event. There’s also a merchandising area that can be cleared out within 10 minutes to become an event space with a fully-functioning stage where up to 250 people can view product launches and catch live concerts.

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Event Marketer

OCTOBER 25, 2021

More Contactless Event Strategies: QR Codes Return in Force to Help Brands Deliver Touchless Engagement. Just like the tracks available in the dance pods, the apparel will be updated each season. The post Pepsi’s Permanent Installation at Hersheypark Turns Visitors into Pop Stars appeared first on Event Marketer.

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Event Marketer

AUGUST 2, 2024

The brand is also rolling out 20 “Campus Essentials” pop-up experiences at colleges in key markets featuring dorm essentials, apparel and accessories. Featured image: Courtesy of Urban Outfitters The post Ideas Roundup: Back-to-School Event Campaigns for Every Age appeared first on Event Marketer.

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Event Marketer

SEPTEMBER 11, 2024

MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

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Event Marketer

APRIL 11, 2022

They say everything’s bigger in Texas, and to celebrate the 90 th anniversary of the Houston Livestock Show and Rodeo—and its 30 th year sponsoring the event—Coca-Cola took the adage to heart and trotted into the event with a new 3,500-square-foot, Texas-style Ice House activation. 28-March 20), kick up their boots and stay awhile.

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Event Marketer

MARCH 18, 2024

Agency: CNC Agency) Photo credit: CNC Agency THIS SXSW CONSTRUCTION EVENT WAS ICON-IC Perhaps we’ve been living under a rock, but unbeknownst to us, there are companies capable of 3D-printing entire homes. To (ski) boot, custom ski bibs, stickers and assorted samples were shared with select resort guests.

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Event Marketer

SEPTEMBER 9, 2024

Yourself” collectibles that can be customized with apparel options available from 32 NFL teams. FUNKO Funko partnered with the NFL this football season to release “Pop! To celebrate the launch of the product, Funko hosted a pop-up activation and watch party during the Kansas City Chiefs vs. Baltimore Ravens game on Sept.

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Event Marketer

DECEMBER 21, 2023

Alongside brand partners and industry tastemakers Tan France (decorating) and Meredith Hayden (hosting), the company hosted a holiday event for key media at the SoHo Grand Hotel in New York City. Agency: Stacey Ruiz Events) The post Holiday Activations: 14 Brands that Made Festive Season Sparkle appeared first on Event Marketer.

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Attendease

DECEMBER 18, 2018

You’ve decided on the type of event you’re going to hold. You’re crafting a registration landing page that any attendee will find easy to use.The only thing missing is memorable merchandise that will commemorate your event and spread the word about your organization. Find out what your attendees want.

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Event Marketer

OCTOBER 24, 2023

Grand Prix this year with a pop-up shop and official F1 apparel collection spanning tees to hoodies to track pants. 18, the team transported its RB19 race vehicle (to be driven by Verstappen) to a private event at Oracle’s Austin-based headquarters—via helicopter. Grand Prix in Austin appeared first on Event Marketer.

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Event Marketer

MAY 27, 2024

Grab some absurdly cheesy swag of your own on the brand’s apparel site. More From The Brief: The Brief: Rat Summits and Master Cheese-melters The Brief: Electric Gardens and LaundroMatches The post The Brief: Screaming Booths and Underwater Vending Machines appeared first on Event Marketer.

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Eventinterface

JULY 17, 2017

Cotton is making a comeback in apparel with items like polos. We’ve seen more requests for cotton apparel in the last six months trending over and above performance wicking shirts. Dress shirts and golf shirts are still popular but numbers show cotton apparel is still in the lead. COTTON COMEBACK. Reasons why? Save Save

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Event Marketer

JUNE 28, 2021

On June 14, the brand distributed free Pride Swirls at opening happy hour events at both locations. H&M turned to technology to help consumers celebrate Pride this year with a scanner app that detects rainbow patterns on everything from flags to food to apparel. and XO, OGX. Agency: MKG, New York City.

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Event Marketer

NOVEMBER 15, 2021

The event featured prominent indie rock band Cold War Kids, which delivered an intimate acoustic performance—a format they weren’t offering to fans along their tour. The event also served as a launchpad for a Coors Banquet x Brixton Protect Our West capsule collection slated to drop on Nov. In-person attendance at the exclusive Sept.

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Event Marketer

NOVEMBER 5, 2024

The event also included on-site customization from visual artist Jacob Rochester. Grand Prix Collection with a trackside booth that gave fans the opportunity to peruse and shop the limited-edition apparel styles and capture content at a photo op. Presented by Complex, a pop-up on Oct. Fans also came away with a branded tote bag.

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Event Marketer

JULY 19, 2023

Mural Activations You Might Like: NBC Sports is Inviting Fans to Paint the Path to the Super Bowl with its Season-long canVS Campaign Adidas Pulls a Bait and Switch by Highlighting Women’s Sports at the Men’s World Cup Street teams helped spread the word about the activation, as did event listings and social posts. Agency: MAG.

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Event Marketer

FEBRUARY 12, 2025

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. The booths main event was a purple pedal bar topped with a canopy in the shape of a football. One would have never guessed the event was staged on an empty parking lot.

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Event Marketer

SEPTEMBER 16, 2024

Following the symphony’s release, two dining events dubbed “The Feast” will be hosted by FX, one in L.A. British media and events company Informa has swooped in to take over the flagship event in Anaheim, CA. The network additionally cast out a nationwide “call-to-scream,” that gave other U.S. And there’s more to shout about.

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Event Marketer

APRIL 27, 2021

To solve for the pain point, LG is turning its tour footprints into clothing donation sites where consumers are encouraged to unload their used apparel. More From LG’s Event Portfolio: LG’s Complimentary Laundry Services Invite Bonnaroovians to #GetDirty. Agency: Lupine, Los Angeles.

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Smart Meetings

JANUARY 29, 2019

Brands known for being luxury watchmakers, specialists in home decor and pushers of simple apparel are all trying their hand in the hospitality industry. Event planners know this world well, as what’s expected of them from attendees is no different. West Elm, founded in Brooklyn in 2002, plans to open a line of hotels in 2020.

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Smart Meetings

MAY 13, 2021

So, what’s in store for swag , now that in-person events are slowly, steadily returning to the landscape? While physical events were stalled, business was anything but normal for promo companies. What’s most in demand as live events return? Will anything that changed during the pandemic endure? Work and Home Life Intertwined.

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Event Marketer

MARCH 7, 2025

In an effort to open up the weeklong event to a wider audience of locals and tourists, API has forged new partnerships with family-friendly brands and offered children 15 and younger free grounds access with an accompanying ticketed adult. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S.

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Event Marketer

OCTOBER 24, 2022

The apparel includes exclusive avatar items like sunglasses and cosplay hats, and virtual replicas of two Halloween clothing items the brand is selling IRL. The post How Four Brands are Celebrating Halloween with Metaverse Activations appeared first on Event Marketer. Hot Topic just got a little extra goth.

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Event Marketer

MARCH 5, 2025

If youre going to demonstrate the power of unified commerce, youve got to have a unified event strategy to match. The brands vivid green booth beckoned visitors in with storefront-style architecture and window displays of visually arresting partner products, including Le Creusets luxury cookware and funky shoes from athletic apparel brand ON.

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Event Marketer

NOVEMBER 7, 2024

We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Encouraged to “Find the things you love,” attendees can scan and shop via QR codes to have the apparel and accessories on display shipped to their homes.

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