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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

ALTEC LANSING The industry is progressively making concerted efforts to support neurodiverse attendees through event touchpoints like tranquility lounges and sensory kits. While these elements have often been relegated to b-to-b events, audio electronics brand Altec Lansing is taking the strategy to the field. The goal?

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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer

Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. To wash it down, there were themed craft beverages that paired with the dishes, like the Maritime Marg, as well as mocktail options.

2025 278
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Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy

Event Marketer

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. The booths main event was a purple pedal bar topped with a canopy in the shape of a football. What else would we expect from the home of Mardi Gras? Morial Convention Center, Feb.

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Season Preview: How Brands are Ramping up Tours and Tailgating Events for Football Fans

Event Marketer

There, the brand invited consumers attending the event’s pregame FanFest to celebrate their passion for college football through activations, food and performances. Yourself” collectibles that can be customized with apparel options available from 32 NFL teams. 5 in the Kansas City Power & Light District.

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Ideas Roundup: Back-to-School Event Campaigns for Every Age

Event Marketer

The brand is also rolling out 20 “Campus Essentials” pop-up experiences at colleges in key markets featuring dorm essentials, apparel and accessories. Featured image: Courtesy of Urban Outfitters The post Ideas Roundup: Back-to-School Event Campaigns for Every Age appeared first on Event Marketer. Consider what is at eye level.

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Arnold Palmer Invitational: Mastercard, White Claw, PUMA and More Tee Up Winning Fan Experiences

Event Marketer

So we were thinking, ‘What can we do with this [Throwback Thursday] event that attracts those fans, leverages our partners and gives them a good experience?’” —Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery.

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5 Corporate Event Themes for Unforgettable Company Parties

Social Tables

But most importantly, they need to make sure it’s something that’s appropriate for the event, setting, and company culture. In the following, we’ll cover a list of some entertaining and versatile corporate event themes that are a safe fit for just about any company. Food: Burgers, hot dogs, potato salad.