Event Marketer

SEPTEMBER 12, 2024

While booths at trade shows usually include meeting rooms in the back to arrange deals behind closed doors, almost every booth on the Surf Expo floor had tables or counters set up out in the open ready to do business. Four white tables, with wicker chairs staggered in the middle, provided space for brand reps to meet with buyers.

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Apparel Trade Shows Retail Sustainability 306

Event Marketer

DECEMBER 23, 2024

ALTEC LANSING The industry is progressively making concerted efforts to support neurodiverse attendees through event touchpoints like tranquility lounges and sensory kits. While these elements have often been relegated to b-to-b events, audio electronics brand Altec Lansing is taking the strategy to the field. 28 in Tucson.

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Sponsorships Sports Food and Beverage Social Media 306

Event Marketer

NOVEMBER 8, 2021

The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. And an interactive kiosk calls visitors to leave personal messages for Bowie that display at both venues as well as the event website. Inside Six Brand-Artist Collaborations That Rocked the Industry.

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Apparel 2022 Fashion Social Media 312

Event Marketer

MARCH 3, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in events cover Lays Lights, fancy parking lot coffees and the debut of Ulta Beauty World. ULTA BEAUTYS NEW FLAGSHIP EVENT IS HEADED TO SAN ANTONIO Beauty lovers, take note. To celebrate the launch of the site, Orbi took over Spheres Instagram account on Feb.

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Smart Meetings

DECEMBER 21, 2018

Whether you’re hosting a small-scale networking event, a sprawling fundraising gala or a multi-day professional conference, generating buzz is essential for ensuring your event is well-attended by excited guests ready to engage with your work. Professional events hosted on college campuses are a perfect example.

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Event Marketer

APRIL 17, 2024

There, attendees could shop Lacoste’s ready-to-wear, fashion and sport performance collections, as well as co-branded Miami Open Lacoste souvenirs, including apparel, hats, accessories, croc plushies and tennis essentials. The biggest draw at Lacoste’s activation was an apparel customization station. Agency: Factory 360.

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Sponsorships Apparel Retail Fashion 305

Event Marketer

OCTOBER 16, 2023

Fall is in full swing, but as an event marketer, you’re already on to the next season. More on Cold-weather Outdoor Activations: Monthly Pulse Survey Results: The State of Outdoor Events Five Steal-worthy Ideas for Cold Weather Outdoor Activations Theme the activation to the setting. Meet consumers on the slopes. Agency: Powdr.

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Event Marketer

OCTOBER 11, 2021

More Experiential Retail Strategies: How Sephora and Kohl’s Used QR Codes to Deliver a Mobile-first Beauty Event. There’s also a merchandising area that can be cleared out within 10 minutes to become an event space with a fully-functioning stage where up to 250 people can view product launches and catch live concerts. AT&T/HBO.

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Retail Sports Apparel Education 334

Smart Meetings

MAY 13, 2021

So, what’s in store for swag , now that in-person events are slowly, steadily returning to the landscape? While physical events were stalled, business was anything but normal for promo companies. What’s most in demand as live events return? Will anything that changed during the pandemic endure? Work and Home Life Intertwined.

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Ecommerce Apparel Airlines 2020 299

Event Marketer

APRIL 11, 2022

They say everything’s bigger in Texas, and to celebrate the 90 th anniversary of the Houston Livestock Show and Rodeo—and its 30 th year sponsoring the event—Coca-Cola took the adage to heart and trotted into the event with a new 3,500-square-foot, Texas-style Ice House activation. 28-March 20), kick up their boots and stay awhile.

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Sponsorships Apparel Sustainability Sports 353

Smart Meetings

FEBRUARY 12, 2019

Citizens Business Bank Arena hosts over 300 event days annually including concerts, family shows, and sporting competitions. The California Welcome Center provides the tools you’ll need to discover all of California or where to meet, explore, and connect in Greater Ontario. Start your next adventure with us – visit GOcvb.org.

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Meetings Banking Apparel Retail 164

Smart Meetings

JANUARY 29, 2019

Brands known for being luxury watchmakers, specialists in home decor and pushers of simple apparel are all trying their hand in the hospitality industry. Event planners know this world well, as what’s expected of them from attendees is no different. The post Retailers: Hoteliers of the Future appeared first on Smart Meetings.

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Retail Apparel 2002 Hospitality 215

Eventinterface

JULY 17, 2017

Cotton is making a comeback in apparel with items like polos. We’ve seen more requests for cotton apparel in the last six months trending over and above performance wicking shirts. Dress shirts and golf shirts are still popular but numbers show cotton apparel is still in the lead. COTTON COMEBACK. Reasons why? Save Save

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Apparel Trade Shows Insurance Events 140

Event Marketer

APRIL 27, 2021

The campaign was designed, in part, to meet a need for consumers. To solve for the pain point, LG is turning its tour footprints into clothing donation sites where consumers are encouraged to unload their used apparel. More From LG’s Event Portfolio: LG’s Complimentary Laundry Services Invite Bonnaroovians to #GetDirty.

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Apparel Trade Shows Fashion Marketing 264

Event Marketer

SEPTEMBER 12, 2024

Nine ways the internal event got a festival-inspired upgrade It was out with the old and in with the new at Quest Software’s 2024 internal sales conference in Anaheim, CA, as the brand overhauled the annual event with a festival-inspired theme designed to support its forward-looking company vision.

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Conference Apparel 2024 Tech 299

Event Marketer

JANUARY 31, 2024

Photo credit: Audible CHASE SAPPHIRE Star-studded cast parties and film panels featuring the likes of Jesse Eisenberg, Pedro Pascal and Julia Fox, as well as cardmember events, were on the agenda at Chase Sapphire on Main this year. As was a partnership with the L.A. In some cases, attendees even scored screening tickets. Our favorite part?

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2024 Marketing Entertainment Apparel 325

Eventinterface

APRIL 24, 2018

Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. Liberating the Postmodern Consumer,” shares cutting-edge trends in attendee behavior and how to fine-tune your event marketing for success. Top tips for event marketing. LISTEN TO THE SHOW.

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Event Marketer

JANUARY 25, 2024

Now, it’s all about bringing the community together in person at events, embracing the brand’s multiyear growth and rise in popularity, thanks in part to collaborations with Paramount’s “Yellowstone” TV series and country music stars. Apparel and merchandise from partner Diamond Cross Ranch were also available.

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Apparel Marketing Transportation 2020 290

Prestige Events Magazine

APRIL 29, 2022

Spanning the weekend of the 7-8 May and operating 9-5pm the National Running Show South is the go-to event for all runners. I absolutely love the show as I really enjoy meeting so many runners and hearing about their running experiences and goals. Tickets cost £10 pp and children go free, to get your ticket to the event visit.

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Apparel Meetings 2022 Retail 130

Event Marketer

MARCH 20, 2023

POPFLEX team members and brand ambassadors also model the apparel and their various features in Instagram posts and TikTok videos. ” But in bringing the active online community together for an in-person event, POPFLEX took full advantage of the opportunity to immerse the attendees in its product textures, visuals and sneak peeks.

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Retail Social Media Apparel 2022 246

Event Marketer

MAY 9, 2022

Months of pent-up energy was unleashed at the event, which notably dropped its mask and vaccine mandates, where thousands of fans gathered to catch performances by the likes of The Weekend, Billie Eilish and Megan Thee Stallion, and experience a range of large-scale art installations. Agency: MKG. Photo credit: Marissa Joy Photography.

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2022 Food and Beverage Apparel Fashion 357

Eventmobi

SEPTEMBER 5, 2023

As an event planner, you want to surprise your attendees (in a good way!) and offer 37 specific conference gift bag ideas to inspire you when planning your next event! Swag bags (AKA goodie bags or gift bags) contain gifts for your conference attendees and offer them something to remember the event by. Your attendees themselves!

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PCMA Convene

MARCH 16, 2020

The nonprofit Good360 will take certain unused items from events recently cancelled due to the coronavirus outbreak and resulting restrictions. Takeaways from Good360 CEO Matt Connelly: The nonprofit Good360 is accepting certain materials from meetings and events canceled due to the COVID-19 outbreak and resulting restrictions.

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Apparel Education Travel Events 125

EventMB

APRIL 10, 2023

billion in losses resulted from sophisticated business impersonation scams in 2022, and the events industry is fighting back. Andrea Doyle Read the Complete Story On Skift Meetings Skift Take: An estimated $2.6

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Smart Meetings

NOVEMBER 1, 2018

Meeting & Entertainment Center. The casino’s new Meeting and Entertainment Center, opened this past April, introduced an additional 30,000 square feet of flexible, easily reconfigurable event space for the region. If you’d rather relax over craft cocktails, stop by the 360 Bar.

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Apparel Entertainment Fashion Meetings 127

Planning Pod

APRIL 12, 2020

Want to know the secret to planning a successful event? Let’s take a look at the nine critical steps of event management strategy that will put you on the path to event success. The same can be said for event planning. Like a sales meeting to train and motivate your sales force.

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Food and Beverage Social Media Insurance Entertainment 207

Eventinterface

JANUARY 3, 2019

Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. Liberating the Postmodern Consumer,” shares cutting-edge trends in attendee behavior and how to fine-tune your event marketing for success. Top tips for event marketing. LISTEN TO THE SHOW.

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Event Marketer

OCTOBER 4, 2021

The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events. Agency: Lupine, Los Angeles) .

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Education Marketing Retail Social Media 348

Event Marketer

FEBRUARY 13, 2024

15 winning brand activations that hyped up NFL Fans and Las Vegas locals Up and down the Las Vegas Strip, excitement for Super Bowl LVIII—in one of the most active event and tourist cities—was in the air. Agency: Dorothy) INVISALIGN Invisalign offered meet-and-greets and star sightings—and signings. Brown and Reggie Wayne.

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Food and Beverage Sports Hotels Apparel 325

Attendease

FEBRUARY 13, 2024

Event planning is no small feat, especially when it comes to corporate meetings and functions. A successful event requires thoughtful organization, creative vision, and seamless execution. But dreaming up unique, inspiring themes and event ideas takes time and imagination. Let’s dive in!

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Event Ideas Food and Beverage Events Speakers 195

Social Tables

DECEMBER 5, 2018

In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Whatever sort of events you host, maximizing revenue is likely one of your biggest objectives. B2B events spend 43% of their budgets on marketing and promotion.

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Ecommerce B2B Apparel B2C 146

MeetingsNet

JANUARY 17, 2023

With Chinese factories producing less and freight trips across the Pacific being cancelled more often, meeting hosts, sponsors, and exhibitors might want to rethink their approach to attendee gifts and giveaways this year. MeetingsNet: What else would you say to planners as they procure products for events in 2023 and early 2024?

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Apparel 2023 Trade Shows 2024 94

PCMA Convene

FEBRUARY 19, 2021

in 2021 — opened at Orlando’s Orange County Convention Center (OCCC) in early January, it was more of a deep dive than a dip into in-person events during the pandemic. As we’ve been budgeting larger events, there are definitely scale efficiencies,” Doft said. They simply transferred their money to our September event,” Turner said.

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Trade Shows B2B 2021 Apparel 111

Canadian Special Events

JUNE 9, 2022

Miranda Ji, CMP, Director of Sales Victoria Conference Centre & Business Events Victoria with Paul Bugge, Director of Sales, Destination St. John’s, and Candace Schierling, Director of National Conventions & Event Marketing, Tourism Saskatoon. Next year, we definitely will be there in person.

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Meetings Apparel Tourism Hospitality 52

SmartMeetings

NOVEMBER 27, 2017

Gifts are an exciting part of the holiday season, but for planners, it is a year-round activity, since swag has become an integral part of meetings. Nike Grind materials, which consist of regenerated products, are used in 71 percent of Nike footwear and apparel products, including yarns, trims, jerseys and shoes. Personalized.

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Apparel 2006 2017 Sustainability 68

QC Event School

NOVEMBER 4, 2024

Enroll with QC Event School today! It’s a considerate, practical trend that acknowledges the importance of responsible partying, while also contributing to a more enjoyable and stress-free event for everyone involved. Pro Tip: Learn how to become a certified event decorator , from start to finish!

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2025 Fashion Entertainment Sustainability 96

Canadian Special Events

JUNE 28, 2022

ONLY IN PEI… Last month a select group of planners found themselves “Spudded In” as honorary Islanders with a freshly shucked oyster and a potato-filled shot of moonshine when Meetings & Conventions PEI played host to a group of meeting planners from across Canada for a Familiarization Tour. .

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Apparel Meetings Corporate Events Hotels 52