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Encouraged to “Find the things you love,” attendees can scan and shop via QR codes to have the apparel and accessories on display shipped to their homes. “We Let’s give her a moment of delight, instead of popping up in her social feed and trying to disrupt her in some way.”
For the 25 th anniversary of “SVU” this year, NBC flipped the script and leaned into events to give back to the fandom and provide new avenues for connecting with the legacy IP. Stay Current on Pop Culture The “SVU” events attracted a demographic that skewed younger, and that made it important for NBC to understand current pop culture trends.
The 74 th annual NBA All-Star Game and its new mini tournament format received some harsh criticism , but when it came to brand activations and events hosted over the weekend, fans gave rave reviews. Both Xtadium and Horizon are owned by the socialmedia giant. Throughout NBA All-Star 2025, hosted Feb.
We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Partners: Youth Marketing Connection; Lime Media; Coyne PR) Connect digital trends to the IRL space. Dustin Portela (with 2.4 million views and counting.
Its business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38 th annual event, March 7-15, may mark the end of an era for the tentpole. Early results showed that 3,500 people stopped by during the two-day event. Also on tap at the event: interactive elements, like custom embroidery and live fashion sketches.
ALTEC LANSING The industry is progressively making concerted efforts to support neurodiverse attendees through event touchpoints like tranquility lounges and sensory kits. While these elements have often been relegated to b-to-b events, audio electronics brand Altec Lansing is taking the strategy to the field. 28 in Tucson.
The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. Both pop-up activations invite fans to enjoy socialmedia moments by taking a picture of themselves looking into mirrors inserted into different moments of Bowie’s history. Agency: Factory 360 , New York City.
ComplexCon is a tentpole event for Complex Networks that attracts nearly 60,000 rabid streetwear fans each year, so when COVID shut down the in-person festival in 2020, cancelling altogether wasn’t an option. Attendees were represented by avatars and collected coins throughout the event to upgrade their digital outfits. THE EXPERIENCE.
In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on socialmedia influencers. But keeping a socialmedia community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. Agency: In-house.)
Yourself” collectibles that can be customized with apparel options available from 32 NFL teams. Last week, the network debuted its “Transcontinental Tailgate,” a socialmedia campaign featuring seven content creators that traveled 10,000 miles over four days to attend three NFL games that took place on two continents.
Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. More Multisensory Strategies: Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening. Photo credit: Valspar.
You’ve decided on the type of event you’re going to hold. You’re ready to start spreading the word on your organization’s socialmedia accounts. Event merchandise can supplement your fundraising efforts, strengthen relationships with your supporters, and attract more attention for your cause.
Users can also unlock Cheetle Codes from Cheetos’ socialmedia accounts to uncover more ways to get ahead in the game. Q&A: Boardroom’s CMO on Brand Growth, Social Amplification and Navigating the Metaverse. Dig Deeper: Metaverse Q&A: State Farm and iHeartMedia Weigh in on Their New Roblox Activation.
Agency: CNC Agency) Photo credit: CNC Agency THIS SXSW CONSTRUCTION EVENT WAS ICON-IC Perhaps we’ve been living under a rock, but unbeknownst to us, there are companies capable of 3D-printing entire homes. To (ski) boot, custom ski bibs, stickers and assorted samples were shared with select resort guests.
“The flair and the style of Hockey House and the sub-brand that we’ve created with it kind of screams, ‘How can we put this in a home?’” –Abby Budgeon, Manager-Brand Activations and Events, CCM Hockey A hockey-themed activation usually involves some kind of slapshot challenge, putting the participant in pro players’ shoes… or skates.
The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events. The brand also spread the word through traditional p.r.
Want to know the secret to planning a successful event? Let’s take a look at the nine critical steps of event management strategy that will put you on the path to event success. The same can be said for event planning. Or a fundraising event to collect donations and communicate your charity’s vision and accomplishments.
Produced by Jet Entertainment , the event kicked off in a cozy, ski chalet-inspired cocktail area. Guests mingled over hors doeuvres, designed custom apparel at interactive stations, and had fun with a custom-branded claw machine that offered exciting prizes. It was everything we imagined and more.
As an event planner, you want to surprise your attendees (in a good way!) and offer 37 specific conference gift bag ideas to inspire you when planning your next event! Swag bags (AKA goodie bags or gift bags) contain gifts for your conference attendees and offer them something to remember the event by. Your attendees themselves!
[link] Does your event have nice booty?No, But as an event organizer, it just burns a hole in your pocket. Swag Bags are one of the few things that I would confidently say 95% of attendees will grab on the way in or out of any event. No, not that kind of booty, weirdo.I'm talking about products, giveaways, and swag bags.
The new expo for those who love activities outdoors will add to the two existing consumer expos, The Boston Run Show and Snowbound Expo for winter sports, bolstering the company’s standing in the Boston sport’s event market with the goal of getting more people outside & active. The Sports Hub.
15 winning brand activations that hyped up NFL Fans and Las Vegas locals Up and down the Las Vegas Strip, excitement for Super Bowl LVIII—in one of the most active event and tourist cities—was in the air. DJ Pee.Wee, aka Anderson.Paak, provided beats for the event, which was streamed on the UNINTERRUPTED YouTube channel.
Enroll with QC Event School today! It’s a considerate, practical trend that acknowledges the importance of responsible partying, while also contributing to a more enjoyable and stress-free event for everyone involved. Pro Tip: Learn how to become a certified event decorator , from start to finish!
Once upon a time, a passionate event planner named Emily had a vision to create unforgettable experiences that would leave a lasting impression on her clients. Little did she know that with the right strategies and a touch of creativity, she could transform her dream into a thriving event business.
We have talked about it time and again, event technology has come a long way since its inception. Introduction to a Mobile Event App. Event planners are definitely abreast with the trend, stepping into the world of smart solutions themselves with a handy tool called a mobile event app. – Engaging Events.
This experience targeted Toronto’s most successful pre-construction realtors and introduced them to The “FourME” Project while arming them with state-of-the-art tools and viral socialmedia content to market the development and attract buyers. The first was the invitation, and the second was the experience. .”
If you work in the event planning industry and have to configure and collect event registrations and ticket sales via online forms, you know how quickly things can get complicated and chaotic. Planning Pod’s forms builder and event registration software make creating smooth and intuitive registration and ticketing workflows easy.
If you’ve ever struggled to create the perfect logo or marketing pieces or website for your own business (or an event you’re planning), I’ve got the perfect solution for you. The Best Logo Maker For Event Planners. Start by entering your event business name – this works for specific events too. Socialmedia covers.
Each year, holiday events around the world draw in huge crowds of excited families and friends ready to celebrate the season. Read on for our event experts’ list of four ticketing features you need to take your holiday events to the next level ! Optimization of capacity and event day experiences.
If you’re looking for a powerhouse way to engage your customers, generate leads, and build your brand, then hosting a series of killer events is the way to go. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success.
Produced by the uber talented Event Designer Alison Silcoff and her team at Alison Silcoff Events , this production is touted as the most successful cancer-related fundraising gala in Canada. Design highlights included: Costumed staff and volunteers in theme apparel such as peace sign tattoos, John Lennon glasses and black turtlenecks.
If you work in the event planning industry and have to configure and collect registrations and ticket sales via online forms, you know how quickly things can get complicated and chaotic. Planning Pod’s forms builder and event registration software make creating smooth and intuitive registration and ticketing workflows easy.
AMPLIFY YOUR BRAND 2016 is a two-day learning event with a program filled with panels you won’t find anywhere else! Learn how to build your buzz and grow your brand in-person from experts, members of the media and industry pros who will not only share their insight with you, but answer your burning questions live and in person!
In December, we announced that Floktu would be waving $500 worth of processing fees for all events raising money for fire relief; after that, reducing the 3% processing fee to 2% until the end of March 2020. . The events highlighted in this article helped raise money for those fighting the fires and fire victims, both human and animal.
There are many ways to increase the level of happiness of your guests at the event. Swag bag is a bag filled with marketing freebies, gift cards, and other cool, themed stuff that attendees receive during various events. Why should you consider preparing swag bags for your next event? Marketing freebies are really popular.
In-store events are promotional activities within a physical retail space, such as a store or a shopping center, focused on creating an exciting shopping experience. In an age of cut-throat competition, retail events are a great way to engage with your customers and form relationships.
Marketers suddenly found themselves in race to optimize and outcompete with banner ads, search engine optimization, socialmedia, retargeting and a slew of other digital marketing channels. Of course, live events are just one form of offline marketing. Other types of offline marketing include: Billboard ads. Live demonstrations.
B2B buyers are used to receiving marketing messages via socialmedia, paid advertising, email, content syndication and other digital tools and techniques. Sounds like an experience that any great event marketer would execute, no? And increasingly they are purchasing through those digital channels as well.
Be it a party, a formal event, or a spontaneous celebration, gift bags are a MUST HAVE. Your guests would already have plenty of those gifts that every event & party they attend give Give them something they will actually use or something that will remind them of the event. Goodie bags makes your event memorable.
Find amazing event venues, create dazzling event swag, better manage and market your event strategy, and more with theses these 31 websites for event planners. Looking for the best event tools but tired of sifting through seemingly endless options? Websites for Event Planning and Management. Velvet Chainsaw.
10 with “Nat Geo Presents: ‘Fit For a Queen,” an experiential event and runway show celebrating the brand’s new docuseries “QUEENS” about sisterhoods within the animal kingdom. 10 with a public event that promised to turn everyday consumers into influencers for a day. Giveaways, gift cards, beverages and bites were in the mix, too.
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