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Walmart Taps into TikTok Trends and Fashionistas for its 40-city Style Tour

Event Marketer

Encouraged to “Find the things you love,” attendees can scan and shop via QR codes to have the apparel and accessories on display shipped to their homes. “We Let’s give her a moment of delight, instead of popping up in her social feed and trying to disrupt her in some way.”

Fashion 85
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Season Preview: How Brands are Ramping up Tours and Tailgating Events for Football Fans

Event Marketer

Yourself” collectibles that can be customized with apparel options available from 32 NFL teams. Last week, the network debuted its “Transcontinental Tailgate,” a social media campaign featuring seven content creators that traveled 10,000 miles over four days to attend three NFL games that took place on two continents.

Sports 87
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37 Conference Gift Bag Ideas Your Attendees Will Actually Be Excited About

Eventmobi

As an event planner, you want to surprise your attendees (in a good way!) and offer 37 specific conference gift bag ideas to inspire you when planning your next event! Swag bags (AKA goodie bags or gift bags) contain gifts for your conference attendees and offer them something to remember the event by. Your attendees themselves!

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Online Activewear Brand POPFLEX Launches its First-ever Pop-up Shop Experience

Event Marketer

In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. Agency: In-house.)

Retail 78
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7 Proven Strategies to Grow Your Event Business on a Budget

Event Planning BluePrint

Once upon a time, a passionate event planner named Emily had a vision to create unforgettable experiences that would leave a lasting impression on her clients. Little did she know that with the right strategies and a touch of creativity, she could transform her dream into a thriving event business.

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5 Best Practices for Designing Event Merchandise

Attendease

You’ve decided on the type of event you’re going to hold. You’re ready to start spreading the word on your organization’s social media accounts. Event merchandise can supplement your fundraising efforts, strengthen relationships with your supporters, and attract more attention for your cause.

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How Artist-Centric Music Experiences Are Amplifying Experiential Opportunities

Event Marketer

The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. Both pop-up activations invite fans to enjoy social media moments by taking a picture of themselves looking into mirrors inserted into different moments of Bowie’s history. Agency: Factory 360 , New York City.

Apparel 119