Event Marketer

FEBRUARY 12, 2025

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. The booths main event was a purple pedal bar topped with a canopy in the shape of a football. One would have never guessed the event was staged on an empty parking lot.

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Event Marketer

JULY 5, 2021

ComplexCon is a tentpole event for Complex Networks that attracts nearly 60,000 rabid streetwear fans each year, so when COVID shut down the in-person festival in 2020, cancelling altogether wasn’t an option. Attendees were represented by avatars and collected coins throughout the event to upgrade their digital outfits. THE EXPERIENCE.

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Event Marketer

FEBRUARY 14, 2025

Super Bowl LIX brought a weeks worth of events to New Orleans, and while we hit more than 15 events and experiences during our time on the ground, we werent able to fit all of the citys branded programs, parties and pop-ups into our schedule. The exclusive event put on by Gallery Media Group and presenting sponsor Ulta Beauty on Feb.

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Event Marketer

FEBRUARY 16, 2024

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. One such example was a collab between MAGIC and a young contemporary apparel brand MIOU MUSE that created a Valentine’s Day-inspired photo set, combining a sponsorship opportunity and sharable content.

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Event Marketer

MARCH 1, 2024

The front of its footprint mimicked a traditional store where attendees could purchase apparel and accessories, read about the company’s mission, check out “dummy” bags of its cannabis products, and learn more about them. s sponsorship kept the good vibes going beyond the festival, too. American Weed Co.’s Let’s go.”

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Event Marketer

SEPTEMBER 9, 2024

Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. Yourself” collectibles that can be customized with apparel options available from 32 NFL teams. FUNKO Funko partnered with the NFL this football season to release “Pop!

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Event Marketer

JULY 16, 2024

From bidet and toilet paper brands to plumbing companies and retailers of period apparel, here’s how personal wellness brands are producing some stall -wart experiences. Pourri activated three cheeky events during SXSW 2024 in partnership with Rolling Stone. Stay Fresh.” CORA At the 2020 Women’s March in Washington, D.C.,

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Event Marketer

SEPTEMBER 4, 2024

The brand scooped up some delish pre-event buzz with an ice cream truck pop-up across New York City, Aug. EVIAN After activating a floating tennis court in 2023, evian this year teamed up with Pharrell Williams and his lifestyle brand Humanrace on a limited-edition, tennis-inspired apparel collection that launched online on Aug.

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Event Marketer

JUNE 6, 2024

With Gen Zers driving a 1,100-percent year-over-year increase in searches related to Coachella outfit inspiration on the platform and tens of millions of queries related to the festival at large, the brand was uniquely positioned to track festival trends, and use that data to build an impactful sponsorship program.

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Event Marketer

MARCH 3, 2025

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in events cover Lays Lights, fancy parking lot coffees and the debut of Ulta Beauty World. ULTA BEAUTYS NEW FLAGSHIP EVENT IS HEADED TO SAN ANTONIO Beauty lovers, take note. To celebrate the launch of the site, Orbi took over Spheres Instagram account on Feb.

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Event Marketer

JUNE 28, 2021

On June 14, the brand distributed free Pride Swirls at opening happy hour events at both locations. H&M turned to technology to help consumers celebrate Pride this year with a scanner app that detects rainbow patterns on everything from flags to food to apparel. and XO, OGX. Agency: MKG, New York City.

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Event Marketer

SEPTEMBER 6, 2021

Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. This year’s competition, taking place Aug. Let’s take a look at the brands making a racket.

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Event Marketer

JANUARY 31, 2024

Photo credit: Audible CHASE SAPPHIRE Star-studded cast parties and film panels featuring the likes of Jesse Eisenberg, Pedro Pascal and Julia Fox, as well as cardmember events, were on the agenda at Chase Sapphire on Main this year. From cozy chalets to themed soirees, here’s a taste of the action from Park City. Our favorite part?

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Event Marketer

JANUARY 18, 2022

Dome structures are not only eye-catching from a distance, they’re an easily transportable shelter to erect (or inflate) in a cold environment, as Under Armour did at a Notre Dame and Northwestern University college football matchup to promote and offer a hands-on testing ground of its UA ColdGear apparel. Serve (Branded) Warm Snacks.

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Event Marketer

OCTOBER 16, 2023

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. and DJ EFN, for an exclusive live taping at the event.

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Event Marketer

OCTOBER 24, 2023

Grand Prix this year with a pop-up shop and official F1 apparel collection spanning tees to hoodies to track pants. 18, the team transported its RB19 race vehicle (to be driven by Verstappen) to a private event at Oracle’s Austin-based headquarters—via helicopter. Grand Prix in Austin appeared first on Event Marketer.

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Event Marketer

MARCH 18, 2024

Agency: CNC Agency) Photo credit: CNC Agency THIS SXSW CONSTRUCTION EVENT WAS ICON-IC Perhaps we’ve been living under a rock, but unbeknownst to us, there are companies capable of 3D-printing entire homes. To (ski) boot, custom ski bibs, stickers and assorted samples were shared with select resort guests.

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Event Marketer

SEPTEMBER 5, 2024

The summer music festival season is coming to a close, and it was as eventful as ever. It also may make its way to Thailand , as organizers explore an event in Southeast Asia, which would mark the fourth Tomorrowland event to be hosted outside of Belgium. Cheers to that. Photos: Courtesy of BottleRock American Weed Co.

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Event Marketer

DECEMBER 27, 2021

Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. The brand plans to grow the cleanup program into a larger, annual event benefitting local organizations. At each stop, a full event popped out of Save the Children’s tour vehicle.

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Event Marketer

MAY 9, 2022

Months of pent-up energy was unleashed at the event, which notably dropped its mask and vaccine mandates, where thousands of fans gathered to catch performances by the likes of The Weekend, Billie Eilish and Megan Thee Stallion, and experience a range of large-scale art installations. Agency: MKG. Photo credit: Marissa Joy Photography.

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Event Marketer

APRIL 11, 2024

“The flair and the style of Hockey House and the sub-brand that we’ve created with it kind of screams, ‘How can we put this in a home?’” –Abby Budgeon, Manager-Brand Activations and Events, CCM Hockey A hockey-themed activation usually involves some kind of slapshot challenge, putting the participant in pro players’ shoes… or skates.

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Planning Pod

APRIL 12, 2020

Want to know the secret to planning a successful event? Let’s take a look at the nine critical steps of event management strategy that will put you on the path to event success. The same can be said for event planning. Or a fundraising event to collect donations and communicate your charity’s vision and accomplishments.

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Event Marketer

FEBRUARY 13, 2024

15 winning brand activations that hyped up NFL Fans and Las Vegas locals Up and down the Las Vegas Strip, excitement for Super Bowl LVIII—in one of the most active event and tourist cities—was in the air. DJ Pee.Wee, aka Anderson.Paak, provided beats for the event, which was streamed on the UNINTERRUPTED YouTube channel.

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Event Planning BluePrint

JUNE 19, 2024

Once upon a time, a passionate event planner named Emily had a vision to create unforgettable experiences that would leave a lasting impression on her clients. Little did she know that with the right strategies and a touch of creativity, she could transform her dream into a thriving event business.

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Planning Pod

AUGUST 16, 2022

If you work in the event planning industry and have to configure and collect event registrations and ticket sales via online forms, you know how quickly things can get complicated and chaotic. Planning Pod’s forms builder and event registration software make creating smooth and intuitive registration and ticketing workflows easy.

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Planning Pod

AUGUST 16, 2022

If you work in the event planning industry and have to configure and collect registrations and ticket sales via online forms, you know how quickly things can get complicated and chaotic. Planning Pod’s forms builder and event registration software make creating smooth and intuitive registration and ticketing workflows easy.

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Bizzabo

MAY 18, 2018

According to the Event Marketing 2018 Report , 95% of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world. Of course, live events are just one form of offline marketing. 15) Coca Cola - 2012 Olympics Sponsorship. Source: Wired.

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Event Marketer

MARCH 14, 2024

So we were thinking, ‘What can we do with this [Throwback Thursday] event that attracts those fans, leverages our partners and gives them a good experience?’” —Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery.

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Event Marketer

DECEMBER 17, 2022

At Miami Art Week, blink, and you’re likely to miss more than one of the many scattered, and oftentimes secretive, activations produced across the week-long event. Naturally, the majority of brands build events and activations accordingly. EVENT FORMATS . No epicenter where brands assemble. 29 to Dec. Cocktail Lounges.

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Bizzabo

OCTOBER 12, 2018

Find amazing event venues, create dazzling event swag, better manage and market your event strategy, and more with theses these 31 websites for event planners. Looking for the best event tools but tired of sifting through seemingly endless options? Websites for Event Planning and Management. Velvet Chainsaw.

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Event Marketer

FEBRUARY 20, 2025

From Bumbles Little Yellow Wedding Chapel to Cheez-Its Two-minute Timeout Wedding to Whataburgers Whatawedding, were highlighting the pop-up wedding event strategies that take the cake, and how brands have helped couples on their way to living happily ever after. It doesnt get more convenient than that.

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Event Marketer

FEBRUARY 21, 2024

But in recent years, it has also inspired innovative sponsorship tactics that reach beyond VIP soirees—and the winter 2024 edition was no exception. Whether acting as official NYFW 2024 partners or simply seizing on the event’s hype, a select group of brands brought fresh thinking to the Big Apple.

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Event Marketer

FEBRUARY 7, 2025

The semi-annual event offers top-tier global designers an opportunity to showcase their collections for the upcoming season, and provides sponsors with an opportunity to connect with a high-brow audience. You might say that Goldfish walked so that other outliers could run during New York Fashion Week (NYFW). Through Feb. Agency: Golin, p.r.)

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