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Six Trending Swag Ideas from PPAI 2025: Exploding Cakes, Traceable Wear

Event Marketer

Exhibitor Dana Long said that the product is popular not just for birthdays but for company anniversaries, onboarding, store openings, an invitations to events. Recycling and Upcycling Many suppliers featured options billed as sustainable. The packaging is fully brandable, and the sprinkles can match the brand colors. Is it reusable?

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Field Report: Top 10 Beachy Booth Builds that Made Waves at Surf Expo

Event Marketer

Attendees went into the space to not only explore the merchandise on display (which was mostly apparel across the show), but to shop and place orders on-site for their retail businesses. M&W DESIGN Sustainability permeated the M&W Design booth, from its products to its freestanding boxy walls to its rotating displays.

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37 Conference Gift Bag Ideas Your Attendees Will Actually Be Excited About

Eventmobi

As an event planner, you want to surprise your attendees (in a good way!) and offer 37 specific conference gift bag ideas to inspire you when planning your next event! Swag bags (AKA goodie bags or gift bags) contain gifts for your conference attendees and offer them something to remember the event by. Your attendees themselves!

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Ideas from Fashion Trade Shows: Five Exhibit Style Touches

Event Marketer

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. One such example was a collab between MAGIC and a young contemporary apparel brand MIOU MUSE that created a Valentine’s Day-inspired photo set, combining a sponsorship opportunity and sharable content.

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Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House

Event Marketer

The Ice House activation was designed to be shareable, sustainable and flexible. Throughout the Houston event, Coke rose to the occasion with shareable moments, games, music and a selection of classic, new and exclusive products. Influencers seeded throughout the event also helped drum up buzz for the activation on social.

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Responsible Swag: Rethinking Giving and Receiving at Events

PCMA Convene

As she was organizing the event, sustainability was at the forefront of her mind, Diddi told Convene. For the Fashion and Circularity Symposium, Diddi wanted to create something that would tangibly connect participants with the event and remain consistent with the symposiums focus on the reducing waste and reusing resources.

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Four Tips for Hosting Cold-weather Outdoor Activations and Events this Winter

Event Marketer

Fall is in full swing, but as an event marketer, you’re already on to the next season. More on Cold-weather Outdoor Activations: Monthly Pulse Survey Results: The State of Outdoor Events Five Steal-worthy Ideas for Cold Weather Outdoor Activations Theme the activation to the setting. Agency: Powdr.

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