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Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin

Event Marketer

The event also included on-site customization from visual artist Jacob Rochester. Grand Prix Collection with a trackside booth that gave fans the opportunity to peruse and shop the limited-edition apparel styles and capture content at a photo op. Presented by Complex, a pop-up on Oct. Fans also came away with a branded tote bag.

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The Brief: Breakup Calculators and Subway Sketches

Event Marketer

DELTA WILL SOAR INTO CES HISTORY WITH THE FIRST KEYNOTE HOSTED AT SPHERE CES 2025 is rapidly approaching, and Delta ceo Ed Bastian is prepared to deliver a showstopping keynote during the event (Jan. Ultimately, more than 5,000 people applied for tickets, and the event ran at capacity all night long.) Our favorite part? And on Dec.

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Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy

Event Marketer

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. The booths main event was a purple pedal bar topped with a canopy in the shape of a football. One would have never guessed the event was staged on an empty parking lot.

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From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships

Event Marketer

In an effort to open up the weeklong event to a wider audience of locals and tourists, API has forged new partnerships with family-friendly brands and offered children 15 and younger free grounds access with an accompanying ticketed adult. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S.

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How Artist-Centric Music Experiences Are Amplifying Experiential Opportunities

Event Marketer

The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. And an interactive kiosk calls visitors to leave personal messages for Bowie that display at both venues as well as the event website. Inside Six Brand-Artist Collaborations That Rocked the Industry.

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4 Foolproof Tactics to Generate Event Buzz

Smart Meetings

Whether you’re hosting a small-scale networking event, a sprawling fundraising gala or a multi-day professional conference, generating buzz is essential for ensuring your event is well-attended by excited guests ready to engage with your work. Venue-Specific Approaches. Early-Bird Merchandise. Mobile Engagement Tools.

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Four Tips for Hosting Cold-weather Outdoor Activations and Events this Winter

Event Marketer

Fall is in full swing, but as an event marketer, you’re already on to the next season. More on Cold-weather Outdoor Activations: Monthly Pulse Survey Results: The State of Outdoor Events Five Steal-worthy Ideas for Cold Weather Outdoor Activations Theme the activation to the setting. Agency: Powdr.

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