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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

There, the brand invited consumers attending the events pregame FanFest to celebrate their passion for college football through activations, food and performances. Yourself collectibles that can be customized with apparel options available from 32 NFL teams. FUNKO Funko partnered with the NFL this fall to release Pop!

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Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy

Event Marketer

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. This year marked New Orleans 11 th time hosting the Super Bowltying with Miami for the most NFL Championship gamesand, as expected, the Big Easy certainly showed it knows how to party.

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SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin

Event Marketer

To wash it down, there were themed craft beverages that paired with the dishes, like the Maritime Marg, as well as mocktail options. Naturally, the Whataburger Food Truck was also parked on-site and dishing out hot samples of the limited-time menu item, the Monterey Melt.

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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

The brand is also providing “racket maestro” racket customization, interactive experiences like tennis ball art and apparel personalization, and a gallery featuring a display that showcases the making of a modern racket. In addition to the courts, the brand provided an open-air lounge offering food and drinks.

2021 359
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Season Preview: How Brands are Ramping up Tours and Tailgating Events for Football Fans

Event Marketer

There, the brand invited consumers attending the event’s pregame FanFest to celebrate their passion for college football through activations, food and performances. Yourself” collectibles that can be customized with apparel options available from 32 NFL teams. FUNKO Funko partnered with the NFL this football season to release “Pop!

Sports 289
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Ideas Roundup: Back-to-School Event Campaigns for Every Age

Event Marketer

The brand is also rolling out 20 “Campus Essentials” pop-up experiences at colleges in key markets featuring dorm essentials, apparel and accessories. In this roundup of ideas and inspiration, we present seven past back-to-school campaigns targeting a variety of demographics that went beyond the “textbook” experiential activation.

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Coachella 2022 Experiential: From Cryo-facials to Four-course Chip Sampling

Event Marketer

The Amex Artist Shop was located within the brand’s luxurious lounge, and offered cardmembers access to exclusive, limited-edition festival apparel from top artists, including hoodies designed by Billie Eilish and Conan Gray. As part of the brand’s efforts to fight food insecurity, the space featured a “What Do You Give A Crop About?”

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