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Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. There, the brand invited consumers attending the events pregame FanFest to celebrate their passion for college football through activations, food and performances. Agency: NFuse 360 Marketing J.C.A.
Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. This year marked New Orleans 11 th time hosting the Super Bowltying with Miami for the most NFL Championship gamesand, as expected, the Big Easy certainly showed it knows how to party.
To wash it down, there were themed craft beverages that paired with the dishes, like the Maritime Marg, as well as mocktail options. Naturally, the Whataburger Food Truck was also parked on-site and dishing out hot samples of the limited-time menu item, the Monterey Melt.
The brand is also providing “racket maestro” racket customization, interactive experiences like tennis ball art and apparel personalization, and a gallery featuring a display that showcases the making of a modern racket. In addition to the courts, the brand provided an open-air lounge offering food and drinks.
Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Consider what is at eye level.
There, the brand invited consumers attending the event’s pregame FanFest to celebrate their passion for college football through activations, food and performances. Yourself” collectibles that can be customized with apparel options available from 32 NFL teams. FUNKO Funko partnered with the NFL this football season to release “Pop!
The Amex Artist Shop was located within the brand’s luxurious lounge, and offered cardmembers access to exclusive, limited-edition festival apparel from top artists, including hoodies designed by Billie Eilish and Conan Gray. As part of the brand’s efforts to fight food insecurity, the space featured a “What Do You Give A Crop About?”
At the Chase Lounge, air conditioning, food, drinks and clean bathrooms awaited cardmembers. EVIAN After activating a floating tennis court in 2023, evian this year teamed up with Pharrell Williams and his lifestyle brand Humanrace on a limited-edition, tennis-inspired apparel collection that launched online on Aug.
For the holiday season, the playful fast food chain was at it again, this time offering a mouthwatering getaway for eight to the Kentucky Fried Chicken Firelog Cabin located in—you guessed it—Kentucky. The post A Supersized Roundup: 14 Experiential Holiday Programs That Slayed All the Way appeared first on Event Marketer.
As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. Attendee needs, preferences and aspirations Attendee problems, concerns and pain points Ethnographic details (buying motivations and habits; marketing data) Geographic details.
An animated Chester Cheetah performed the marriage and friendship ceremonies, by the power vested in himself, pronouncing couples, who dressed up in a selection of outrageous orange wedding apparel and accessories, as “partners in mischief in puffy times or in crunchy” sealed with a high five.
Simple changes like providing attendees with reusable containers and utensils, minimizing printed materials in favor of digital, and reducing food waste enable events to model green best practices. Decorations, music, entertainment, photo booths, contests, and food can all match the time period.
You may want to understand the level of expertise your attendees already have on the subject and what they hope to learn from the event to help tailor your presentation or curriculum, as well as contact information to send them event updates, training documents, webinar links or event location, and optional marketing follow-ups.
This event is one of the largest in the country with a wide variety of trendy and young contemporary apparel, footwear, and accessories. Bringing together about 4,000 exhibitors to amplify brand awareness, foster new business connections and generate greater demand through pre-events and marketing. JCK Las Vegas – Jewelry Expo.
With over 2,300 vendors, 23,000 individual retailers, and 9,400 retail stores, if jewelry is your market, you definitely want to be a part of this. This magical experience provides a platform for women’s apparel and accessories. This traveling expo gives anyone in the wedding market a perfect opportunity to connect with consumers.
Guests enjoyed a fully hosted, expertly curated food & beverage experience, roaming entertainment, inspired merch, & a stellar musical lineup with a headlining surprise performance by The Killers!
Celebrity Chefs included: ‘God Father of the Grill’ – Ted Reader , Food Network Chef – Massimo Capra , Female Grill Experts – Maddie and Kiki, Chef Christian Pritchard , and Pino Di Cerbo. Beverage partners included Flat Rock Cellars , Georgian Bay Spirit Co. , and Something in the Water.
You may want to understand the level of expertise your attendees already have on the subject and what they hope to learn from the event to help tailor your presentation or curriculum, as well as contact information to send them event updates, training documents, webinar links or event location, and optional marketing follow-ups.
Candle Fest additionally included a set by DJ Kyle Cooke, Winter Candy Apple-themed beverages, samples of PocketBac hand sanitizers and, naturally, photo ops next to the giant countdown candle. Ultimately, more than 5,000 people applied for tickets, and the event ran at capacity all night long.) 1 in Florida.
So we were thinking, ‘What can we do with this [Throwback Thursday] event that attracts those fans, leverages our partners and gives them a good experience?’” —Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery.
Photo credit: Maya Hayat; Jared Siskin/Getty Images for GT’s Living Foods Primark’s Pop-up for Everyday Fashionistas Primark popped up in New York City’s SoHo neighborhood on Feb. Giveaways, gift cards, beverages and bites were in the mix, too. Well played. Now that’s sweet.
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