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9 Proven Steps for Planning Successful Events

Planning Pod

As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. Attendee needs, preferences and aspirations Attendee problems, concerns and pain points Ethnographic details (buying motivations and habits; marketing data) Geographic details.

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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

The brand is also providing “racket maestro” racket customization, interactive experiences like tennis ball art and apparel personalization, and a gallery featuring a display that showcases the making of a modern racket. In addition to the courts, the brand provided an open-air lounge offering food and drinks.

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Ideas Roundup: Back-to-School Event Campaigns for Every Age

Event Marketer

Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Consider what is at eye level.

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Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Event Marketer

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. There, the brand invited consumers attending the events pregame FanFest to celebrate their passion for college football through activations, food and performances. Agency: NFuse 360 Marketing J.C.A.

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75 Event Ideas to Inspire Your Next Event

Attendease

Simple changes like providing attendees with reusable containers and utensils, minimizing printed materials in favor of digital, and reducing food waste enable events to model green best practices. Decorations, music, entertainment, photo booths, contests, and food can all match the time period.

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Season Preview: How Brands are Ramping up Tours and Tailgating Events for Football Fans

Event Marketer

There, the brand invited consumers attending the event’s pregame FanFest to celebrate their passion for college football through activations, food and performances. Yourself” collectibles that can be customized with apparel options available from 32 NFL teams. FUNKO Funko partnered with the NFL this football season to release “Pop!

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Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy

Event Marketer

Local food, music, architecture and traditions shined through the events and experiences presented around the city ahead of Super Bowl LIX on Feb. This year marked New Orleans 11 th time hosting the Super Bowltying with Miami for the most NFL Championship gamesand, as expected, the Big Easy certainly showed it knows how to party.

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