Remove Apparel Remove Food and Beverage Remove Marketing
article thumbnail

9 Proven Steps for Planning Successful Events

Planning Pod

As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. Attendee needs, preferences and aspirations Attendee problems, concerns and pain points Ethnographic details (buying motivations and habits; marketing data) Geographic details.

article thumbnail

How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

The brand is also providing “racket maestro” racket customization, interactive experiences like tennis ball art and apparel personalization, and a gallery featuring a display that showcases the making of a modern racket. In addition to the courts, the brand provided an open-air lounge offering food and drinks.

2021 143
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

75 Event Ideas to Inspire Your Next Event

Attendease

Simple changes like providing attendees with reusable containers and utensils, minimizing printed materials in favor of digital, and reducing food waste enable events to model green best practices. Decorations, music, entertainment, photo booths, contests, and food can all match the time period.

article thumbnail

Ideas Roundup: Back-to-School Event Campaigns for Every Age

Event Marketer

Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Consider what is at eye level.

article thumbnail

Season Preview: How Brands are Ramping up Tours and Tailgating Events for Football Fans

Event Marketer

There, the brand invited consumers attending the event’s pregame FanFest to celebrate their passion for college football through activations, food and performances. Yourself” collectibles that can be customized with apparel options available from 32 NFL teams. FUNKO Funko partnered with the NFL this football season to release “Pop!

Sports 115
article thumbnail

Coachella 2022 Experiential: From Cryo-facials to Four-course Chip Sampling

Event Marketer

The Amex Artist Shop was located within the brand’s luxurious lounge, and offered cardmembers access to exclusive, limited-edition festival apparel from top artists, including hoodies designed by Billie Eilish and Conan Gray. As part of the brand’s efforts to fight food insecurity, the space featured a “What Do You Give A Crop About?”

2022 142
article thumbnail

Rally Rooms and Tequila Clubs: How 10 Sponsors Activated at the 2024 US Open

Event Marketer

At the Chase Lounge, air conditioning, food, drinks and clean bathrooms awaited cardmembers. EVIAN After activating a floating tennis court in 2023, evian this year teamed up with Pharrell Williams and his lifestyle brand Humanrace on a limited-edition, tennis-inspired apparel collection that launched online on Aug.

2024 119