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Ideas Roundup: Back-to-School Event Campaigns for Every Age

Event Marketer

Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Consider what is at eye level.

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Season Preview: How Brands are Ramping up Tours and Tailgating Events for Football Fans

Event Marketer

There, the brand invited consumers attending the event’s pregame FanFest to celebrate their passion for college football through activations, food and performances. Yourself” collectibles that can be customized with apparel options available from 32 NFL teams. FUNKO Funko partnered with the NFL this football season to release “Pop!

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75 Event Ideas to Inspire Your Next Event

Attendease

Simple changes like providing attendees with reusable containers and utensils, minimizing printed materials in favor of digital, and reducing food waste enable events to model green best practices. Decorations, music, entertainment, photo booths, contests, and food can all match the time period.

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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

The brand is also providing “racket maestro” racket customization, interactive experiences like tennis ball art and apparel personalization, and a gallery featuring a display that showcases the making of a modern racket. In addition to the courts, the brand provided an open-air lounge offering food and drinks.

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Upcoming 11 Top 2022 Trade Shows Across the US

Ins'Tent

This event is one of the largest in the country with a wide variety of trendy and young contemporary apparel, footwear, and accessories. Bringing together about 4,000 exhibitors to amplify brand awareness, foster new business connections and generate greater demand through pre-events and marketing. JCK Las Vegas – Jewelry Expo.

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9 Proven Steps for Planning Successful Events

Planning Pod

As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. Attendee needs, preferences and aspirations Attendee problems, concerns and pain points Ethnographic details (buying motivations and habits; marketing data) Geographic details.

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Rally Rooms and Tequila Clubs: How 10 Sponsors Activated at the 2024 US Open

Event Marketer

At the Chase Lounge, air conditioning, food, drinks and clean bathrooms awaited cardmembers. EVIAN After activating a floating tennis court in 2023, evian this year teamed up with Pharrell Williams and his lifestyle brand Humanrace on a limited-edition, tennis-inspired apparel collection that launched online on Aug.

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