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How Six Sponsors are Serving up Fan Experiences at the 2021 US Open

Event Marketer

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. The brand is also providing “racket maestro” racket customization, interactive experiences like tennis ball art and apparel personalization, and a gallery featuring a display that showcases the making of a modern racket. MERCEDES-BENZ.

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Season Preview: How Brands are Ramping up Tours and Tailgating Events for Football Fans

Event Marketer

Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. There, the brand invited consumers attending the event’s pregame FanFest to celebrate their passion for college football through activations, food and performances.

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9 Proven Steps for Planning Successful Events

Planning Pod

Advertising – print and online Donations Exhibitors – booths, tables Registrations and ticketing Sponsorships. Sales (registrations, exhibitors, sponsors, donors) Marketing (web site, social media, email, blogging) Catering / food-and-beverage preparation Talent booking and coordination (keynote speakers, entertainment, etc.)

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Rally Rooms and Tequila Clubs: How 10 Sponsors Activated at the 2024 US Open

Event Marketer

At the Chase Lounge, air conditioning, food, drinks and clean bathrooms awaited cardmembers. EVIAN After activating a floating tennis court in 2023, evian this year teamed up with Pharrell Williams and his lifestyle brand Humanrace on a limited-edition, tennis-inspired apparel collection that launched online on Aug.

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Coachella 2022 Experiential: From Cryo-facials to Four-course Chip Sampling

Event Marketer

The Amex Artist Shop was located within the brand’s luxurious lounge, and offered cardmembers access to exclusive, limited-edition festival apparel from top artists, including hoodies designed by Billie Eilish and Conan Gray. As part of the brand’s efforts to fight food insecurity, the space featured a “What Do You Give A Crop About?”

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How to Create an Online Event Registration Form: The Ultimate Guide

Planning Pod

Another way to maximize revenue is to include add-on options, such as t-shirts and other swag items, sponsorship packages, or additional monetary donations. To determine this number, you’ll want to tally the cost of food, venue, staff, decorations, tech, rentals, speakers, performers, your hours, etc. Event insurance.

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Our Report from Super Bowl LVIII: Brands Hit the Jackpot with Experiential

Event Marketer

An animated Chester Cheetah performed the marriage and friendship ceremonies, by the power vested in himself, pronouncing couples, who dressed up in a selection of outrageous orange wedding apparel and accessories, as “partners in mischief in puffy times or in crunchy” sealed with a high five.