Season Preview: How Brands are Ramping up Tours and Tailgating Events for Football Fans
Event Marketer
SEPTEMBER 9, 2024
Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. There, the brand invited consumers attending the event’s pregame FanFest to celebrate their passion for college football through activations, food and performances.
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