Event Marketer

DECEMBER 12, 2024

FIVE THINGS TO KNOW THIS WEEK This weeks hot takes on hot topics in experiential marketing cover Breakup Calculators, subway sketches and the first-ever CES keynote to be hosted at Sphere Las Vegas. 7-10) using the biggest LED screen on the planet as his backdrop.

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Event Marketer

NOVEMBER 25, 2024

Photo credit: Kadeem Olijah for NBC Related: NBC Sports Replicates an Iconic Golf Hole to Drive Tournament Tune-in How Paramount+ Hyped its ‘Frasier’ Reboot with a 60-Foot Crane and Food Trucks The post 25 Years of ‘SVU’: Five Ways NBC Uses Events to Keep Fans Tuned in appeared first on Event Marketer.

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Event Marketer

NOVEMBER 5, 2024

Grand Prix Collection with a trackside booth that gave fans the opportunity to peruse and shop the limited-edition apparel styles and capture content at a photo op. The post Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin appeared first on Event Marketer. Fans also came away with a branded tote bag.

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Event Marketer

MAY 2, 2025

Looking at Crown Royals recent activations in New Orleans and Houston, Schafer took us deeper inside the brands approach to experiential marketing, along with insights shared by Kellie Pean, co-founder of Brand New: A Collective, the integrated marketing agency Crown Royal has worked with for the past seven years to bring its experiences to life.

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Event Marketer

JULY 16, 2024

From bidet and toilet paper brands to plumbing companies and retailers of period apparel, here’s how personal wellness brands are producing some stall -wart experiences. MODIBODI Festival restrooms are notoriously unpleasant, a fact not lost on period-apparel brand Modibodi.

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Event Marketer

MARCH 7, 2025

Golf stars Lexi Thompson, Cline Boutier and Gabi Ruffels sported the logos of local restaurants and boutiques on their equipment and apparel during the golf tournament to increase awareness of each small business. American Express also highlighted small businesses as part of its sponsorship of the 2024 U.S. Womens Open in Lancaster, PA.

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Event Marketer

FEBRUARY 12, 2025

In addition to the sports apparel on display, Starter offered seating in pink club chairs positioned in front of a bright, branded stained glass-inspired wall that served as a background for a 360-degree photo booth. The post Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy appeared first on Event Marketer.

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Event Marketer

DECEMBER 23, 2024

Partners: Amplified Marketing (experiential); Lime Media (fabrication) DUKES MAYO Mayonnaise was front and center on Sept. Yourself collectibles that can be customized with apparel options available from 32 NFL teams. Agency: NFuse 360 Marketing J.C.A. The roadshow continued on through Oklahoma, Arizona and California.

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Event Marketer

MARCH 5, 2025

The brands vivid green booth beckoned visitors in with storefront-style architecture and window displays of visually arresting partner products, including Le Creusets luxury cookware and funky shoes from athletic apparel brand ON.

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Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. DoorDash upped the ante for its DashPass subscribers, who were handed a key that unlocked surprise giveaways, like candy and exclusive apparel. In some cases, attendees even scored screening tickets.

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Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. CREATING A CORPS.

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Event Marketer

APRIL 4, 2022

“When you’re at these events, all you really want to do is swing a golf club, so we wanted to find a way to bring that experience to a golf course,” says Taylor Berry, vp-brand marketing at Tito’s. The post Tito’s Handmade Vodka Scores with a New PGA Tour Lounge and Boat Activation appeared first on Event Marketer.

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Event Marketer

JUNE 14, 2024

Legendary Entertainment (Anna Huddleston/Event Marketer) Hasbro How is it that Dungeons & Dragons is turning 50 and Peppa Pig could be in college at 20? To enter its dazzling exhibit, Hasbro invited attendees to walk between two massive LED screens and through a smile-shaped tunnel, flanked by mannequins sporting branded apparel.

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Smart Meetings

MARCH 20, 2025

Diverse Product Range With over 300+ customizable products to choose from, ranging from home dcor to apparel, Printed Mint empowers you to tailor your offerings to your ideal audience. Imagine customizing premium swag like personalized mugs or branded packaging for apparel, all without the hassle of managing inventory.

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Event Marketer

APRIL 27, 2025

TentCraft made a splash with its ’80s-themed booth at the Experiential Marketing Summit , pumping the vibe with colorful outfits and glasses that screamed impactful design. Ordering male and female versions of the same branded apparel seems to be a popular option. Comfort is also a top consideration. Want us to cover your booth?

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Event Marketer

SEPTEMBER 12, 2024

Some opted for more of a classic storefront showroom with apparel and accessories displayed on metal racks and shelves, whereas others leaned into more of an outdoor environment brought onto the show floor with grassy carpets, sand-colored wood floors, greenery and lots of surfing imagery.

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Event Marketer

MARCH 14, 2022

Since its establishment in 2004, intimates apparel brand Soma has built more than 250 boutiques and outlets in locations nationwide, but New York City isn’t one of them. Take a Tour of the Pop-up: The post How Soma Intimates Uses Pop-ups to Inform Future Product Designs appeared first on Event Marketer. Agency: Ludlow Grey.

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Event Marketer

NOVEMBER 8, 2021

The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. The Bowie 75 pop-ups offers classic, rare and never-before-seen collectibles, apparel, music releases and photos. The marketing campaign is planned to extend into a multi-year effort.

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Event Marketer

SEPTEMBER 12, 2024

Attendees went into the space to not only explore the merchandise on display (which was mostly apparel across the show), but to shop and place orders on-site for their retail businesses. SHORE With a name like Shore, you have to bring the beach into your exhibit space, and the apparel and accessories brand delivered.

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Event Marketer

FEBRUARY 16, 2024

When Informa Market’s MAGIC , Project and Sourcing at MAGIC apparel trade shows come to Las Vegas, it’s all senses, all the time. One such example was a collab between MAGIC and a young contemporary apparel brand MIOU MUSE that created a Valentine’s Day-inspired photo set, combining a sponsorship opportunity and sharable content.

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Event Marketer

MARCH 14, 2025

Agency: Allied Global Marketing) Photos: Courtesy of Hulu JBLS SOUND BODEGA From March 11-13, as the Official Audio Partner of SXSW 2025, JBL offered up a series of audio-centric experiences designed to showcase its technology. Whiskey Sours, Bulleit Rye Mules and non-alcoholic Seedlip Spice Spritz drinks were all on tap.

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Event Marketer

JANUARY 18, 2022

There’s no better contingency plan than fresh air, and while many markets are under a deep freeze, winter has never deterred brands from perfecting engagement for bundled up consumers. As Justin Lew, director of marketing at High West, put it: “Education leads to appreciation.” Go Under the Dome. Activate a Snow Stunt.

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Event Marketer

APRIL 17, 2024

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. We’ve been evolving the Miami Open [activations] over the years,” says John Lynch, trade marketing manager at Lacoste North America. The promotion ran during 10 sessions of the Miami Open.

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Event Marketer

SEPTEMBER 27, 2024

While the show and its scenarios are fictional, the life-saving actions of open-water lifeguards are very real, and FOX wanted to drive a true impact with the new series’ marketing campaign. “In Smith The post CSR Events: FOX Teases its New Drama with Beach Rallies for Lifeguards appeared first on Event Marketer.

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Event Marketer

JULY 5, 2021

available on mobile and desktop, attendees first chose an avatar and outfitted it with generic apparel. The new feature helped amplify Farfetch’s sponsorship by showcasing its apparel not just within the confines of the ComplexLand platform, but all across social media. To participate in ComplexLand 2.0, The post ComplexLand 2.0:

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Event Marketer

SEPTEMBER 11, 2024

MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

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Event Marketer

JANUARY 24, 2022

Marketers are not only recognizing the power of sound to improve attendees’ wellbeing, but the importance of stimulating more than one sense to create longer-lasting, richer memories. The post Audio-centric Activations: Five Strategies Worth a Listen appeared first on Event Marketer. Featured photo credit: SXM Media.

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Event Marketer

FEBRUARY 14, 2025

Lastly, Nike and Academy Sports welcomed Miami Dolphins Jevon Holland for an autograph session with complimentary footballs, and fans participated in a larger-than-life helmet photo op that turned them into bobbleheads, while rocking out to a dj and getting Nike apparel personalized.

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Eventinterface

APRIL 24, 2018

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

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Event Marketer

OCTOBER 25, 2021

says Rachel Prowler, senior manager-marketing at PepsiCo Beverages North America Division. Just like the tracks available in the dance pods, the apparel will be updated each season. The post Pepsi’s Permanent Installation at Hersheypark Turns Visitors into Pop Stars appeared first on Event Marketer.

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Event Marketer

MAY 27, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover underwater vending machines, CouchCams and screaming booths. Grab some absurdly cheesy swag of your own on the brand’s apparel site.

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Event Marketer

NOVEMBER 15, 2021

More Cause Marketing Strategies: Common Ground: Stand Together Talks Immigration On National Pop-Up Tour. Coors as a family of brands has a really long history with supporting sustainability initiatives,” says Stephanie Clanfield, marketing manager at Coors Banquet. Thomas’ Partners with Nature Nonprofits for Breakfast, Beautification.

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Event Marketer

APRIL 11, 2022

Additional touchpoints encompassed a hook and ring game, an Ice House Outfitters where attendees could customize hats, bags and apparel with rodeo- and Coca-Cola-themed patches (including an exclusive 90th anniversary patch) and, of course, a giant concession stand with a slew of beverages to choose from. million people. “As RODEOHOUSTON ?

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Event Marketer

APRIL 27, 2021

To solve for the pain point, LG is turning its tour footprints into clothing donation sites where consumers are encouraged to unload their used apparel. The Second Life Tour in action: The post How LG’s Clothing Swap and Wash Center are Scrubbing Away Textile Waste appeared first on Event Marketer. Agency: Lupine, Los Angeles.

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Event Marketer

SEPTEMBER 16, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover symphonies of screams, ferry fashionistas and drinking up DRIPS. CRAFT CONCOCTIONS ARE TRENDING AND PEPSI IS POURING The kids and their fancy drinks these days. Maybe we’ll see the Keebler Elves hit the runway at next year’s show?

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Event Marketer

AUGUST 2, 2024

Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Consider what is at eye level.

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Event Marketer

OCTOBER 16, 2023

Fall is in full swing, but as an event marketer, you’re already on to the next season. Partners: G7 Entertainment Marketing; VCCP. Last October, Canadian outdoor apparel company Arc’teryx brought the multisensory wonders of the northern coastal mountains to New York City through its “For the Love of Winter” immersive experience.

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