Eventinterface
APRIL 24, 2018
Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!
Eventinterface
JULY 17, 2017
Cotton is making a comeback in apparel with items like polos. We’ve seen more requests for cotton apparel in the last six months trending over and above performance wicking shirts. Dress shirts and golf shirts are still popular but numbers show cotton apparel is still in the lead. COTTON COMEBACK. Reasons why?
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Event Marketer
JULY 16, 2024
From bidet and toilet paper brands to plumbing companies and retailers of period apparel, here’s how personal wellness brands are producing some stall -wart experiences. MODIBODI Festival restrooms are notoriously unpleasant, a fact not lost on period-apparel brand Modibodi.
Event Geek
NOVEMBER 20, 2017
Living up to its reputation as the “Super Bowl of B2B Event Marketing,” Dreamforce 2017 brought back a huge crowd of 170,000 attendees, including scores of Salesforce customers and partners, to the Moscone Center in San Francisco for a week of learning, networking and entertainment. Fed up of cold calling? Let us help you warm them up!
Eventinterface
JANUARY 3, 2019
Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!
Event Marketer
APRIL 4, 2022
“When you’re at these events, all you really want to do is swing a golf club, so we wanted to find a way to bring that experience to a golf course,” says Taylor Berry, vp-brand marketing at Tito’s. The post Tito’s Handmade Vodka Scores with a New PGA Tour Lounge and Boat Activation appeared first on Event Marketer.
Event Marketer
DECEMBER 27, 2021
And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. CREATING A CORPS.
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