Event Marketer

SEPTEMBER 27, 2024

While the show and its scenarios are fictional, the life-saving actions of open-water lifeguards are very real, and FOX wanted to drive a true impact with the new series’ marketing campaign. “In Smith The post CSR Events: FOX Teases its New Drama with Beach Rallies for Lifeguards appeared first on Event Marketer.

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Eventmobi

SEPTEMBER 5, 2023

Swag” might include sponsored items or branded merch and can range from snacks and apparel to gift cards, stationery, and more! Visit local art markets Art markets bring together creatives and makers of all types. You never know—they might have something in mind from prior experience that would make your tote bag extra special.

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Event Marketer

OCTOBER 24, 2024

Encouraged to “Find the things you love,” attendees can scan and shop via QR codes to have the apparel and accessories on display shipped to their homes. “We We wanted to make sure that we were going to markets specifically where [our consumer] was, where she’s spending time, and not disrupting that in any way.

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Event Marketer

APRIL 17, 2024

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. We’ve been evolving the Miami Open [activations] over the years,” says John Lynch, trade marketing manager at Lacoste North America. The promotion ran during 10 sessions of the Miami Open.

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Event Marketer

APRIL 4, 2022

“When you’re at these events, all you really want to do is swing a golf club, so we wanted to find a way to bring that experience to a golf course,” says Taylor Berry, vp-brand marketing at Tito’s. The post Tito’s Handmade Vodka Scores with a New PGA Tour Lounge and Boat Activation appeared first on Event Marketer.

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Event Geek

NOVEMBER 20, 2017

Living up to its reputation as the “Super Bowl of B2B Event Marketing,” Dreamforce 2017 brought back a huge crowd of 170,000 attendees, including scores of Salesforce customers and partners, to the Moscone Center in San Francisco for a week of learning, networking and entertainment. Fed up of cold calling? Let us help you warm them up!

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Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. CREATING A CORPS.

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Eventinterface

JULY 17, 2017

Cotton is making a comeback in apparel with items like polos. We’ve seen more requests for cotton apparel in the last six months trending over and above performance wicking shirts. Dress shirts and golf shirts are still popular but numbers show cotton apparel is still in the lead. COTTON COMEBACK. Reasons why?

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Event Marketer

SEPTEMBER 11, 2024

MAGIC, Project, and Sourcing at Magic, three fashion trade shows run by MMGNET Group, returned to the Las Vegas Convention Center from August 19-21, bringing unique perspectives on fashion and activating for diverse apparel markets. Want us to cover your booth? Reach out to EM’s editor-at-large Anna Huddleston.

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Event Industry News

DECEMBER 14, 2023

As 2023, draws to a close, TeamTogs, the branded apparel, uniforms and merchandise specialist and uniform partner for Event Sustainability Live is celebrating its 20th anniversary.

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Event Marketer

NOVEMBER 8, 2021

The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. The Bowie 75 pop-ups offers classic, rare and never-before-seen collectibles, apparel, music releases and photos. The marketing campaign is planned to extend into a multi-year effort.

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Event Marketer

MARCH 14, 2022

Since its establishment in 2004, intimates apparel brand Soma has built more than 250 boutiques and outlets in locations nationwide, but New York City isn’t one of them. Take a Tour of the Pop-up: The post How Soma Intimates Uses Pop-ups to Inform Future Product Designs appeared first on Event Marketer. Agency: Ludlow Grey.

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Event Marketer

SEPTEMBER 16, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover symphonies of screams, ferry fashionistas and drinking up DRIPS. CRAFT CONCOCTIONS ARE TRENDING AND PEPSI IS POURING The kids and their fancy drinks these days. Maybe we’ll see the Keebler Elves hit the runway at next year’s show?

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Event Marketer

AUGUST 2, 2024

Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Consider what is at eye level.

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Event Marketer

MAY 27, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover underwater vending machines, CouchCams and screaming booths. Grab some absurdly cheesy swag of your own on the brand’s apparel site.

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Event Marketer

NOVEMBER 7, 2024

They often involve reusable assets, saving marketers money amid rising costs. We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Partners: Newbridge Marketing Group; Lime Media) Partner with a nonprofit.

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Event Marketer

JULY 5, 2021

available on mobile and desktop, attendees first chose an avatar and outfitted it with generic apparel. The new feature helped amplify Farfetch’s sponsorship by showcasing its apparel not just within the confines of the ComplexLand platform, but all across social media. To participate in ComplexLand 2.0, The post ComplexLand 2.0:

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Event Marketer

JANUARY 25, 2024

For me, the most important thing is inspiring that sense of community in markets that mean a lot for our brand.” is focused on bringing a taste of the modern American West to new markets across the U.S. Nashville is one of the fastest growing markets in America, with a ton of new consumers moving in.

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Event Marketer

NOVEMBER 5, 2024

Grand Prix Collection with a trackside booth that gave fans the opportunity to peruse and shop the limited-edition apparel styles and capture content at a photo op. The post Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin appeared first on Event Marketer. Fans also came away with a branded tote bag.

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Event Marketer

MARCH 18, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover mountaintop skincare at the Kiehl’s Ski Lounge, sexy 3D printing and St. Agency: BMF) KIDSUPER JUST DROPPED A PERMANENT STREETWEAR HAVEN Streetwear apparel brand KidSuper has just secured a stylish new home in Brooklyn, NY.

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PCMA Convene

FEBRUARY 19, 2021

While that scale represented less than half of pre-COVID levels, Surf Expo’s show producer, Emerald, said it clearly demonstrated a market need in this sector. The second challenge was adapting to current market needs. Marketing an in-Person Event During COVID. New Dynamics. We want to make a trip worthwhile for them.”.

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Event Marketer

SEPTEMBER 5, 2024

from selling cannabis on-site at the festival, so for its main activation, the brand made a merch play, selling apparel and accessories. An oversaturated market? and a “military locker” activation that served as a storytelling moment and speakeasy-style temporary tattoo parlor. Regulations prevented American Weed Co. Poor organization?

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Event Marketer

JUNE 6, 2024

” –Sara Pollack, VP, Global Lead of Consumer Marketing, Pinterest Fans could embellish their looks with on-trend hair and beauty styles. So all of our marketing this year, for the most part, is very focused on Gen Z.” Pinterest’s Coachella debut aligned with its broader Gen Z-centric marketing strategy for 2024.

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Event Marketer

JULY 19, 2023

More Scenes from the Transformers: Battle in Brooklyn Event: Photo credit: MAG/Hasbro The post A ‘Transformers’ Street Mural Activation Packs a Commercial Punch for Hasbro and Amazon appeared first on Event Marketer. To capitalize on the buzz surrounding the release of the “Transformers: Rise of the Beasts” feature film in the U.S.,

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Event Marketer

OCTOBER 16, 2023

Fall is in full swing, but as an event marketer, you’re already on to the next season. Partners: G7 Entertainment Marketing; VCCP. Last October, Canadian outdoor apparel company Arc’teryx brought the multisensory wonders of the northern coastal mountains to New York City through its “For the Love of Winter” immersive experience.

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Event Marketer

DECEMBER 21, 2023

The brand and its merry cart then stopped at a flea market in Brooklyn, NY, on Dec. 2, and the Mar Vista Farmers Market in L.A. Agency: Stacey Ruiz Events) The post Holiday Activations: 14 Brands that Made Festive Season Sparkle appeared first on Event Marketer.

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Event Marketer

OCTOBER 24, 2023

Grand Prix this year with a pop-up shop and official F1 apparel collection spanning tees to hoodies to track pants. Grand Prix in Austin appeared first on Event Marketer.

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Event Marketer

NOVEMBER 15, 2021

More Cause Marketing Strategies: Common Ground: Stand Together Talks Immigration On National Pop-Up Tour. Coors as a family of brands has a really long history with supporting sustainability initiatives,” says Stephanie Clanfield, marketing manager at Coors Banquet. Thomas’ Partners with Nature Nonprofits for Breakfast, Beautification.

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Ins'Tent

MARCH 29, 2021

They became a great tool not only for encouraging safety but also for expanding marketing efforts. Using custom logo masks as giveaways and prizes for your customers and prospects, turned out to be a great promotional tool with lasting marketing effects. Many apparel stores took the liberty of creating their masks. Merchandise.

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Event Marketer

SEPTEMBER 12, 2024

To find out more about what made NXT FY25 a success, we sat down with Alyson Strickler-Vazquez, senior event and marketing specialist at Quest Software. Winners scored old-school motel keys that could be traded in for brand apparel, work-from-home desks, a hoverboard and other high-value items.

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Event Marketer

OCTOBER 11, 2021

For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward. Toys R Us gets a reboot and Macy’s, whose market share in toys is small, gets to expand its toy business. Jason Mulderig, svp-brand marketing at HBO Max, agrees. It’s a win-win. Hush, Brooklyn, NY, handled.).

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Endless Events

FEBRUARY 21, 2018

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

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Event Marketer

JANUARY 24, 2022

Marketers are not only recognizing the power of sound to improve attendees’ wellbeing, but the importance of stimulating more than one sense to create longer-lasting, richer memories. The post Audio-centric Activations: Five Strategies Worth a Listen appeared first on Event Marketer. Featured photo credit: SXM Media.

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Event Marketer

FEBRUARY 12, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover cocktail lingerie, mischievous matrimonies and stupid pet tricks. TBS WANTS TO SEE YOUR PET’S DUMBEST TRICK Does your dog know a trick that virtually no one would find impressive? If so, TBS wants to chat. 3 in Tampa.

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Ins'Tent

FEBRUARY 9, 2021

If you’re in the market looking to get custom printed promotional gifts, apparel, or even tents and displays for your business, dye sublimation is a great option. This printing technique is great for fabric surfaces from apparel, to promotional flags, canopies, and pop-up tents, etc.

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Event Marketer

OCTOBER 25, 2021

says Rachel Prowler, senior manager-marketing at PepsiCo Beverages North America Division. Just like the tracks available in the dance pods, the apparel will be updated each season. The post Pepsi’s Permanent Installation at Hersheypark Turns Visitors into Pop Stars appeared first on Event Marketer.

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Event Marketer

MARCH 1, 2024

So we have to look at other ways that are off the page and offline to market to our fans. The front of its footprint mimicked a traditional store where attendees could purchase apparel and accessories, read about the company’s mission, check out “dummy” bags of its cannabis products, and learn more about them.

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