Event Marketer

APRIL 17, 2024

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. We’ve been evolving the Miami Open [activations] over the years,” says John Lynch, trade marketing manager at Lacoste North America. The promotion ran during 10 sessions of the Miami Open.

Sponsorships 94

Sponsorships Apparel Retail Fashion 94

Event Marketer

NOVEMBER 8, 2021

The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. The Bowie 75 pop-ups offers classic, rare and never-before-seen collectibles, apparel, music releases and photos. The marketing campaign is planned to extend into a multi-year effort.

Apparel 118

Apparel 2022 Fashion Social Media 118

Event Marketer

NOVEMBER 7, 2024

They often involve reusable assets, saving marketers money amid rising costs. We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Partners: Newbridge Marketing Group; Lime Media) Partner with a nonprofit.

Apparel 85

Apparel Fashion Social Media Travel 85

Event Marketer

NOVEMBER 5, 2024

Aston Martin Aramco hosted a free watch party of the F1 Sprint Qualifying and Race sessions, F1 team member and driver meet-and-greets, a performance by a Defected Records dj, shopping opportunities and an evening afterparty. PACSUN A year after making its Formula 1 debut in Austin, Pacsun highlighted its latest F1 U.S.

Apparel 108

Apparel 2009 2024 Sponsorships 108

Event Marketer

JANUARY 25, 2024

For me, the most important thing is inspiring that sense of community in markets that mean a lot for our brand.” is focused on bringing a taste of the modern American West to new markets across the U.S. Nashville is one of the fastest growing markets in America, with a ton of new consumers moving in.

Apparel 100

Apparel Marketing Transportation 2020 100

Event Marketer

OCTOBER 16, 2023

Fall is in full swing, but as an event marketer, you’re already on to the next season. Partners: G7 Entertainment Marketing; VCCP. Meet consumers on the slopes. Featured photo credit: Moment Factory The post Four Tips for Hosting Cold-weather Outdoor Activations and Events this Winter appeared first on Event Marketer.

Apparel 93

Apparel 2023 2022 Sports 93

Smart Meetings

FEBRUARY 12, 2019

The Greater Ontario Convention & Visitors Bureau is the official destination marketing organization to promote the cities of Ontario and Rancho Cucamonga, California to visitors nationally and internationally. Consider integrating the exercise into the theme of the meeting with team-building scavenger hunts or gratitude practice.

Meetings 65

Meetings Banking Apparel Retail 65

Event Marketer

SEPTEMBER 12, 2024

To find out more about what made NXT FY25 a success, we sat down with Alyson Strickler-Vazquez, senior event and marketing specialist at Quest Software. Winners scored old-school motel keys that could be traded in for brand apparel, work-from-home desks, a hoverboard and other high-value items.

Conference 101

Conference Apparel 2024 Tech 101

PCMA Convene

FEBRUARY 19, 2021

While that scale represented less than half of pre-COVID levels, Surf Expo’s show producer, Emerald, said it clearly demonstrated a market need in this sector. The second challenge was adapting to current market needs. Marketing an in-Person Event During COVID. New Dynamics. We want to make a trip worthwhile for them.”.

Trade Shows 111

Trade Shows B2B 2021 Apparel 111

Event Marketer

OCTOBER 11, 2021

For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward. Toys R Us gets a reboot and Macy’s, whose market share in toys is small, gets to expand its toy business. The personalized, physical-meets-digital format will be replicated at more than 100 stores worldwide in the coming year. It’s a win-win.

Retail 119

Retail Sports Apparel Education 119

Canadian Special Events

JUNE 16, 2022

It’s a lot better when that gathering happens on such a gorgeous day, with great entertainment, good friends, and wonderful treats, including my absolute favourite, PEI Oysters on a half shell provided by Meetings & Conventions PEI. . Sponsors below (if I missed anyone, please let me know). Systems Ltd.

Apparel 52

Apparel Airlines Entertainment Corporate Events 52

Endless Events

FEBRUARY 21, 2018

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Marketing 85

Marketing Event Marketing Apparel Events 85

Event Marketer

APRIL 11, 2022

According to the brand, the scale of the Coca-Cola Ice House was not only designed to represent Coke’s status as a heritage partner and align with the “go big or go home” attitude, but also to meet consumers’ rising expectations of what an in-person brand experience entails as the world continues to reopen. million people. “As RODEOHOUSTON ?

Sponsorships 130

Sponsorships Apparel Sustainability Sports 130

Event Planning BluePrint

JUNE 19, 2024

Create exclusive add-ons like backstage passes, meet-and-greets, or private receptions that attendees are willing to pay a premium for. Meet-and-greet opportunities with keynote speakers or special guests. Strategies include: Creating a merchandise line featuring event-branded apparel, accessories, or souvenirs.

Advertising 62

Advertising Sponsorships Apparel Social Media 62

Event Marketer

APRIL 27, 2021

The campaign was designed, in part, to meet a need for consumers. To solve for the pain point, LG is turning its tour footprints into clothing donation sites where consumers are encouraged to unload their used apparel. Agency: Lupine, Los Angeles.

Apparel 84

Apparel Trade Shows Fashion Marketing 84

Event Marketer

MARCH 20, 2023

But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. And two, connect with our fans and community of POPFLEX customers,” says Jen-Ai Notman, vp-marketing at POPFLEX. Agency: In-house.)

Retail 78

Retail Social Media Apparel 2022 78

Smart Meetings

DECEMBER 21, 2018

A custom apparel platform can make these early-bird sales easier to manage by moving it all online, giving you a big picture view of sales, processing payments and shipping the items directly to customers. Kevin Penney is CMO and co-founder of Bonfire.com , a company that’s reinventing how people create, sell and purchase custom apparel.

Apparel 92

Apparel Hospitality Conference Venues 92

SmartMeetings

DECEMBER 1, 2016

As a meetings professional, you know attendees love access to great food, drinks and shopping within easy walking distance to the convention venue and hotels. Trendy “athleisure” apparel is found at local Do the Extraordinary (DTE) and Canadian Kit & Ace. Historic Farmers Market. Modern Markets and Trendy Food Halls.

Meetings 40

Meetings Retail Apparel Fashion 40

Connect Your Meetings

JULY 8, 2019

Scout specializes in stylish home décor and gifts, Please & Thank You is a café and record shop, Revelry curates jewelry and apparel by local artists, Joe Ley Antiques fills an 1890s schoolhouse with treasures, Peace of the Earth sells locally made bath goodies and BLoFISH hawks gender-neutral clothes.

Apparel 74

Apparel Retail 2019 Entertainment 74

SmartMeetings

AUGUST 27, 2019

Like you, I have sat through dozens of dry, boring and sometimes mundane corporate videos, webinars and all-employee meetings. The challenge was that it was always hard to either dedicate the time, stay focused and engaged with the presentation, or retain the information a week (or even days) after the meeting concluded.

Apparel 89

Apparel B2C Entertainment B2B 89

PCMA Convene

AUGUST 1, 2016

How does this 30-something serial entrepreneur build hype for a brand that sells — well, cupcake-themed apparel? “And by doing that, other people do the advertising and marketing for us, and it spreads like wildfire.” ” Johnny Earle’s Tips for Experiential Marketing.

Marketing 40

Marketing Apparel Advertising Retail 40

Planning Pod

APRIL 12, 2020

As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. Like a sales meeting to train and motivate your sales force. Where would be the ideal location for these attendees to meet? Step 1 – Set specific goals and objectives.

Food and Beverage 206

Food and Beverage Social Media Insurance Entertainment 206

Planning Pod

AUGUST 16, 2022

You may want to understand the level of expertise your attendees already have on the subject and what they hope to learn from the event to help tailor your presentation or curriculum, as well as contact information to send them event updates, training documents, webinar links or event location, and optional marketing follow-ups.

Food and Beverage 103

Food and Beverage Insurance Apparel Trade Shows 103

Social Tables

DECEMBER 5, 2018

In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. But the meetings and events industry is constantly changing, and maximizing merch ROI can be tricky, particularly for more inexperienced teams or smaller events.

Ecommerce 146

Ecommerce B2B Apparel B2C 146

Ins'Tent

APRIL 4, 2022

After two years of dreadful virtual business meetings and events, we can finally resume normalcy and attend face-to-face events. This event is one of the largest in the country with a wide variety of trendy and young contemporary apparel, footwear, and accessories. JCK Las Vegas – Jewelry Expo. When: June 10-13, 2022.

Trade Shows 52

Trade Shows 2022 Food and Beverage Automotive 52

Eventtia

APRIL 22, 2024

This is an effective tool for marketing and stimulating early ticket sales. This can include anything from branded apparel to workshop materials. This flexibility is especially beneficial for luxury and consumer brands that often use a variety of digital solutions for CRM, marketing automation, and customer service.

2024 62

2024 B2B Apparel Events 62

Ins'Tent

JANUARY 13, 2020

With over 2,300 vendors, 23,000 individual retailers, and 9,400 retail stores, if jewelry is your market, you definitely want to be a part of this. This magical experience provides a platform for women’s apparel and accessories. Greater New York Dental Meeting | November 29 – December 2 2020 | New York, NY.

Trade Shows 69

Trade Shows 2020 Automotive Food and Beverage 69

Planning Pod

AUGUST 16, 2022

You may want to understand the level of expertise your attendees already have on the subject and what they hope to learn from the event to help tailor your presentation or curriculum, as well as contact information to send them event updates, training documents, webinar links or event location, and optional marketing follow-ups.

Food and Beverage 78

Food and Beverage Insurance Apparel Trade Shows 78

Event Marketer

OCTOBER 4, 2021

The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events. There is nothing that will ever replace a face-to-face consumer interaction.

Education 118

Education Marketing Retail Social Media 118

SmartMeetings

AUGUST 27, 2019

Like you, I have sat through dozens of dry, boring and sometimes mundane corporate videos, webinars and all-employee meetings. The challenge was that it was always hard to either dedicate the time, stay focused and engaged with the presentation, or retain the information a week (or even days) after the meeting concluded.

Apparel 40

Apparel B2C Entertainment B2B 40

Cvent: Event Marketing

MAY 21, 2018

The Cincinnati USA CVB did this for its annual meeting, and it allowed attendees to sample red velvet waffles from Taste of Belgium , spirits from New Riff Distillery , desserts from Sweet Petit and many more. Why not add a pop-up market with a taste of local shops? It can almost be a crash course in the local food. Pop-Up Shops.

Apparel 51

Apparel Entertainment Technology Conference 51

Eventtia

FEBRUARY 24, 2023

The main challenge of creating a multi-brand events strategy involves catering to various target groups, messaging frameworks, products, and markets. For example, a conglomerate can offer products in categories such as apparel, luxury, accessories, and beauty.

Event Tech 48

Event Tech Apparel Tech Event Planning 48

Attendease

FEBRUARY 13, 2024

Event planning is no small feat, especially when it comes to corporate meetings and functions. Also, remember to mix up groups frequently so people meet new contacts. Product launches Product launches are exclusive events to showcase new software, apps, devices, and platforms before they hit the mainstream market.

Event Ideas 195

Event Ideas Food and Beverage Events Speakers 195

Event Marketer

MAY 9, 2022

The Amex Artist Shop was located within the brand’s luxurious lounge, and offered cardmembers access to exclusive, limited-edition festival apparel from top artists, including hoodies designed by Billie Eilish and Conan Gray. Doja Cat herself stopped by to meet the BMW Road to Coachella influencer crew and shoot social content.

2022 125

2022 Food and Beverage Apparel Fashion 125

Connect Your Meetings

NOVEMBER 15, 2018

Training includes creating promotional items, marketing and graphic design. While we have done some tradeshow events in the past, the primary way that events partner with New Avenues INK is to place orders with us for apparel items and promotional items they plan to distribute at their events. Who are some of INK’s clients?

Apparel 41

Apparel Trade Shows Fashion Corporate Meetings 41

Event Marketer

FEBRUARY 13, 2024

An animated Chester Cheetah performed the marriage and friendship ceremonies, by the power vested in himself, pronouncing couples, who dressed up in a selection of outrageous orange wedding apparel and accessories, as “partners in mischief in puffy times or in crunchy” sealed with a high five. Brown and Reggie Wayne.

Food and Beverage 110

Food and Beverage Sports Hotels Apparel 110

PCMA Convene

FEBRUARY 28, 2018

Tourism boards, convention and visitors bureaus, destination marketing organizations— the entities in charge of selling cities may call themselves by different names, but they all share one challenge: how to stand out from the pack to attract meetings and events business. Events Innovation Forum.

Tourism 75

Tourism Travel Apparel Advertising 75