Event Marketer

JUNE 14, 2024

While most of the brand’s footprints are leveraged for meeting space, there’s still plenty of room for creativity in exhibit design. To enter its dazzling exhibit, Hasbro invited attendees to walk between two massive LED screens and through a smile-shaped tunnel, flanked by mannequins sporting branded apparel.

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Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. Live performances by Leon Bridges and violinist Ezinma, and a menu takeover and meet-and-greets with former “Top Chef” contestant Melissa King, were also in the mix. As was a partnership with the L.A.

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Event Marketer

SEPTEMBER 12, 2024

While booths at trade shows usually include meeting rooms in the back to arrange deals behind closed doors, almost every booth on the Surf Expo floor had tables or counters set up out in the open ready to do business. Four white tables, with wicker chairs staggered in the middle, provided space for brand reps to meet with buyers.

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Event Marketer

NOVEMBER 8, 2021

The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. The Bowie 75 pop-ups offers classic, rare and never-before-seen collectibles, apparel, music releases and photos. The marketing campaign is planned to extend into a multi-year effort.

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Event Marketer

APRIL 17, 2024

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. We’ve been evolving the Miami Open [activations] over the years,” says John Lynch, trade marketing manager at Lacoste North America. The promotion ran during 10 sessions of the Miami Open.

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Event Marketer

MARCH 3, 2025

Alongside the reveal of the beloved yellow mascots name was the debut of a new ecommerce site that sells original Sphere apparel and accessories, and includes an Orbi Collection that features Adorbi onesies for infants, among items. To celebrate the launch of the site, Orbi took over Spheres Instagram account on Feb.

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Event Marketer

OCTOBER 11, 2021

For These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward. Toys R Us gets a reboot and Macy’s, whose market share in toys is small, gets to expand its toy business. The personalized, physical-meets-digital format will be replicated at more than 100 stores worldwide in the coming year. It’s a win-win.

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Eventinterface

APRIL 24, 2018

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

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Event Marketer

APRIL 11, 2022

According to the brand, the scale of the Coca-Cola Ice House was not only designed to represent Coke’s status as a heritage partner and align with the “go big or go home” attitude, but also to meet consumers’ rising expectations of what an in-person brand experience entails as the world continues to reopen. million people. “As RODEOHOUSTON ?

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Event Marketer

OCTOBER 16, 2023

Fall is in full swing, but as an event marketer, you’re already on to the next season. Partners: G7 Entertainment Marketing; VCCP. Meet consumers on the slopes. Featured photo credit: Moment Factory The post Four Tips for Hosting Cold-weather Outdoor Activations and Events this Winter appeared first on Event Marketer.

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Event Marketer

APRIL 27, 2021

The campaign was designed, in part, to meet a need for consumers. To solve for the pain point, LG is turning its tour footprints into clothing donation sites where consumers are encouraged to unload their used apparel. Agency: Lupine, Los Angeles.

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Smart Meetings

DECEMBER 21, 2018

A custom apparel platform can make these early-bird sales easier to manage by moving it all online, giving you a big picture view of sales, processing payments and shipping the items directly to customers. Kevin Penney is CMO and co-founder of Bonfire.com , a company that’s reinventing how people create, sell and purchase custom apparel.

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Smart Meetings

FEBRUARY 12, 2019

The Greater Ontario Convention & Visitors Bureau is the official destination marketing organization to promote the cities of Ontario and Rancho Cucamonga, California to visitors nationally and internationally. Consider integrating the exercise into the theme of the meeting with team-building scavenger hunts or gratitude practice.

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Event Marketer

JANUARY 25, 2024

For me, the most important thing is inspiring that sense of community in markets that mean a lot for our brand.” is focused on bringing a taste of the modern American West to new markets across the U.S. Nashville is one of the fastest growing markets in America, with a ton of new consumers moving in.

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Event Marketer

SEPTEMBER 12, 2024

To find out more about what made NXT FY25 a success, we sat down with Alyson Strickler-Vazquez, senior event and marketing specialist at Quest Software. Winners scored old-school motel keys that could be traded in for brand apparel, work-from-home desks, a hoverboard and other high-value items.

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Eventinterface

JULY 17, 2017

Cotton is making a comeback in apparel with items like polos. We’ve seen more requests for cotton apparel in the last six months trending over and above performance wicking shirts. Dress shirts and golf shirts are still popular but numbers show cotton apparel is still in the lead. COTTON COMEBACK. Reasons why? Save Save

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Event Marketer

MARCH 20, 2023

But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. And two, connect with our fans and community of POPFLEX customers,” says Jen-Ai Notman, vp-marketing at POPFLEX. Agency: In-house.)

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Event Marketer

OCTOBER 4, 2021

The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events. There is nothing that will ever replace a face-to-face consumer interaction.

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Eventinterface

JANUARY 3, 2019

Traditional marketing techniques no longer work. Today’s postmodern consumer defies categorization, making it a challenge for event and meeting planners to market their projects. In this podcast, Michael Solomon, a professor of marketing, industry consultant and author of “Marketers Tear Down These Walls!

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Event Marketer

MAY 9, 2022

The Amex Artist Shop was located within the brand’s luxurious lounge, and offered cardmembers access to exclusive, limited-edition festival apparel from top artists, including hoodies designed by Billie Eilish and Conan Gray. Doja Cat herself stopped by to meet the BMW Road to Coachella influencer crew and shoot social content.

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Eventmobi

SEPTEMBER 5, 2023

Swag” might include sponsored items or branded merch and can range from snacks and apparel to gift cards, stationery, and more! Visit local art markets Art markets bring together creatives and makers of all types. Prioritize your attendee experience by using our Experience Design Guide to meet all your event goals!

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Planning Pod

APRIL 12, 2020

As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. Like a sales meeting to train and motivate your sales force. Where would be the ideal location for these attendees to meet? Step 1 – Set specific goals and objectives.

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PCMA Convene

FEBRUARY 19, 2021

While that scale represented less than half of pre-COVID levels, Surf Expo’s show producer, Emerald, said it clearly demonstrated a market need in this sector. The second challenge was adapting to current market needs. Marketing an in-Person Event During COVID. New Dynamics. We want to make a trip worthwhile for them.”.

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Event Marketer

FEBRUARY 13, 2024

An animated Chester Cheetah performed the marriage and friendship ceremonies, by the power vested in himself, pronouncing couples, who dressed up in a selection of outrageous orange wedding apparel and accessories, as “partners in mischief in puffy times or in crunchy” sealed with a high five. Brown and Reggie Wayne.

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Endless Events

FEBRUARY 21, 2018

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

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Social Tables

DECEMBER 5, 2018

In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. But the meetings and events industry is constantly changing, and maximizing merch ROI can be tricky, particularly for more inexperienced teams or smaller events.

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Canadian Special Events

JUNE 9, 2022

John’s, and Candace Schierling, Director of National Conventions & Event Marketing, Tourism Saskatoon. That was proven again during Ottawa Meet Week , which took place in early spring and was one of our industry’s first major in-person events in more than two years.

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SmartMeetings

AUGUST 27, 2019

Like you, I have sat through dozens of dry, boring and sometimes mundane corporate videos, webinars and all-employee meetings. The challenge was that it was always hard to either dedicate the time, stay focused and engaged with the presentation, or retain the information a week (or even days) after the meeting concluded.

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Connect Your Meetings

JULY 8, 2019

Scout specializes in stylish home décor and gifts, Please & Thank You is a café and record shop, Revelry curates jewelry and apparel by local artists, Joe Ley Antiques fills an 1890s schoolhouse with treasures, Peace of the Earth sells locally made bath goodies and BLoFISH hawks gender-neutral clothes.

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Canadian Special Events

JUNE 28, 2022

ONLY IN PEI… Last month a select group of planners found themselves “Spudded In” as honorary Islanders with a freshly shucked oyster and a potato-filled shot of moonshine when Meetings & Conventions PEI played host to a group of meeting planners from across Canada for a Familiarization Tour. .

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SmartMeetings

DECEMBER 1, 2016

As a meetings professional, you know attendees love access to great food, drinks and shopping within easy walking distance to the convention venue and hotels. Trendy “athleisure” apparel is found at local Do the Extraordinary (DTE) and Canadian Kit & Ace. Historic Farmers Market. Modern Markets and Trendy Food Halls.

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Planning Pod

AUGUST 16, 2022

You may want to understand the level of expertise your attendees already have on the subject and what they hope to learn from the event to help tailor your presentation or curriculum, as well as contact information to send them event updates, training documents, webinar links or event location, and optional marketing follow-ups.

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Canadian Special Events

JANUARY 12, 2023

“Meet Alina Tacmelova, a visionary in the world of creative design and the inspiration behind some of Wedlux’s most-loved floral installations. Your husband is your partner in business and life; how did you meet? We started chatting, and he asked to meet me when I arrived. It’s been 11 years now!

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Canadian Special Events

JUNE 16, 2022

It’s a lot better when that gathering happens on such a gorgeous day, with great entertainment, good friends, and wonderful treats, including my absolute favourite, PEI Oysters on a half shell provided by Meetings & Conventions PEI. . Sponsors below (if I missed anyone, please let me know). Systems Ltd.

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Canadian Special Events

SEPTEMBER 16, 2022

The pace of the island might be old world, but the amenities at the Grand are anything but; The Hotel offers excellent dining options, a full-service spa, multiple accommodations, modern event spaces, more meeting room options than I can put into one small post, and a beautiful outdoor pool that’s one of the nicest I’ve seen.

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Canadian Special Events

FEBRUARY 1, 2024

Part, seven of my series, highlighting domestic destination events & meeting experiences is (thanks to Air North, Yukon’s Airline ) a direct flight from Toronto. Author: Jason Koop is a writer, influencer, fan of Canadian event experiences, and the VP of Business Development with Canadian Special Events.

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PCMA Convene

AUGUST 1, 2016

How does this 30-something serial entrepreneur build hype for a brand that sells — well, cupcake-themed apparel? “And by doing that, other people do the advertising and marketing for us, and it spreads like wildfire.” ” Johnny Earle’s Tips for Experiential Marketing.

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