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Walmart Taps into TikTok Trends and Fashionistas for its 40-city Style Tour

Event Marketer

Encouraged to “Find the things you love,” attendees can scan and shop via QR codes to have the apparel and accessories on display shipped to their homes. “We We wanted to make sure that we were going to markets specifically where [our consumer] was, where she’s spending time, and not disrupting that in any way.

Fashion 85
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Online Activewear Brand POPFLEX Launches its First-ever Pop-up Shop Experience

Event Marketer

In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing.

Retail 78
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37 Conference Gift Bag Ideas Your Attendees Will Actually Be Excited About

Eventmobi

Swag” might include sponsored items or branded merch and can range from snacks and apparel to gift cards, stationery, and more! Visit local art markets Art markets bring together creatives and makers of all types. You never know—they might have something in mind from prior experience that would make your tote bag extra special.

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How Artist-Centric Music Experiences Are Amplifying Experiential Opportunities

Event Marketer

The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. Both pop-up activations invite fans to enjoy social media moments by taking a picture of themselves looking into mirrors inserted into different moments of Bowie’s history. Agency: Factory 360 , New York City.

Apparel 119
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Road Rules: 10 Mobile Tour Insights from Walmart, Stanley, Pernod Ricard and More

Event Marketer

They often involve reusable assets, saving marketers money amid rising costs. We’ve been lucky enough to explore tour stops in person this season and chat with event marketers who are working diligently behind the scenes and on the ground. Partners: Momentum Worldwide; Lime Media) Immerse attendees in the brand story.

Apparel 86
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Season Preview: How Brands are Ramping up Tours and Tailgating Events for Football Fans

Event Marketer

Yourself” collectibles that can be customized with apparel options available from 32 NFL teams. Last week, the network debuted its “Transcontinental Tailgate,” a social media campaign featuring seven content creators that traveled 10,000 miles over four days to attend three NFL games that took place on two continents.

Sports 87
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7 Proven Strategies to Grow Your Event Business on a Budget

Event Planning BluePrint

Explore creative advertising avenues like sponsored social media posts or event app placements. Offering sponsored social media posts or email campaigns to promote sponsors’ products or services. Strategies include: Creating a merchandise line featuring event-branded apparel, accessories, or souvenirs.