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Walmart Taps into TikTok Trends and Fashionistas for its 40-city Style Tour

Event Marketer

Encouraged to “Find the things you love,” attendees can scan and shop via QR codes to have the apparel and accessories on display shipped to their homes. “We We wanted to make sure that we were going to markets specifically where [our consumer] was, where she’s spending time, and not disrupting that in any way.

Fashion 116
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9 Proven Steps for Planning Successful Events

Planning Pod

As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. Media coverage Or simply ecstatic, very satisfied attendees. Let’s take a look at the nine critical steps of event management strategy that will put you on the path to event success.

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How Artist-Centric Music Experiences Are Amplifying Experiential Opportunities

Event Marketer

The curated program features classic, rare and never-before-seen collectibles, apparel, music releases and photos. Both pop-up activations invite fans to enjoy social media moments by taking a picture of themselves looking into mirrors inserted into different moments of Bowie’s history. Agency: Factory 360 , New York City.

Apparel 124
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37 Conference Gift Bag Ideas Your Attendees Will Actually Be Excited About

Eventmobi

Swag” might include sponsored items or branded merch and can range from snacks and apparel to gift cards, stationery, and more! Visit local art markets Art markets bring together creatives and makers of all types. You never know—they might have something in mind from prior experience that would make your tote bag extra special.

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Audio-centric Activations: Five Strategies Worth a Listen

Event Marketer

Along with the recent social audio boom and an uptick in sonic branding tactics, audio-centric activations and events, both physical and virtual, are on the rise. More Multisensory Strategies: Launch Events: Febreze Drops an Eight-Track Album Inspired by Social Listening. Featured photo credit: SXM Media.

Apparel 145
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Online Activewear Brand POPFLEX Launches its First-ever Pop-up Shop Experience

Event Marketer

In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing.

Retail 98
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3 Perfect Swag Bag Ideas for Event Organizers that Convert in 2019

EventBank Insights

Long Lasting - Do not make anything that is disposable, you lose your branding sooner than you would hope, and it's unsustainable for the environment.Make sure every bit of swag has your logo on it or some graphic that leads users to your website, or social media. Maybe it's recorded on TV or a highly viral video?

2019 111