Event Marketer

JULY 5, 2021

available on mobile and desktop, attendees first chose an avatar and outfitted it with generic apparel. The new feature helped amplify Farfetch’s sponsorship by showcasing its apparel not just within the confines of the ComplexLand platform, but all across social media. See the environment in action: SPONSORSHIP.

Apparel 105

Apparel Sponsorships Retail Social Media 105

Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. CREATING A CORPS.

Marketing 131

Marketing Fashion Education Apparel 131

Event Marketer

JUNE 6, 2024

” –Sara Pollack, VP, Global Lead of Consumer Marketing, Pinterest Fans could embellish their looks with on-trend hair and beauty styles. So all of our marketing this year, for the most part, is very focused on Gen Z.” Pinterest’s Coachella debut aligned with its broader Gen Z-centric marketing strategy for 2024.

Sponsorships 122

Sponsorships 2024 Fashion Apparel 122

Event Marketer

JUNE 28, 2021

H&M turned to technology to help consumers celebrate Pride this year with a scanner app that detects rainbow patterns on everything from flags to food to apparel. Drag emcee Marsha Dimes called the sponsorship activation a “true showstopper.” Agency: MKG, New York City. Agency: LOUDER Experiences, Dallas.

Apparel 132

Apparel Retail Sponsorships 2021 132

Event Marketer

SEPTEMBER 4, 2024

EVIAN After activating a floating tennis court in 2023, evian this year teamed up with Pharrell Williams and his lifestyle brand Humanrace on a limited-edition, tennis-inspired apparel collection that launched online on Aug. Throughout US Open Fan Week (Aug.

2024 119

2024 Sponsorships Fashion Food and Beverage 119

Event Marketer

SEPTEMBER 9, 2024

Naturally, brands are lining up to earn their attention at NFL and college games with tailgating tours, sponsorship activations and pop-up experiences. Yourself” collectibles that can be customized with apparel options available from 32 NFL teams. FUNKO Funko partnered with the NFL this football season to release “Pop!

Sports 114

Sports Sponsorships Food and Beverage Apparel 114

Event Marketer

NOVEMBER 5, 2024

Photo credit: Mercedes-Benz USA AMERICAN EXPRESS American Express and Formula 1 recently announced a new multiyear sponsorship that expands Amex’s partnership across the F1 calendar as an Official Partner. The post Formula 1 US Grand Prix: Mercedes-Benz, Levi’s, Amex, Pacsun Activate in Austin appeared first on Event Marketer.

Apparel 126

Apparel 2009 2024 Sponsorships 126

Event Marketer

SEPTEMBER 6, 2021

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open. The brand is also providing “racket maestro” racket customization, interactive experiences like tennis ball art and apparel personalization, and a gallery featuring a display that showcases the making of a modern racket. MERCEDES-BENZ.

2021 143

2021 Food and Beverage Sports Hotels 143

Planning Pod

APRIL 12, 2020

As former marketing boss once told me, “If your product claims to be everything to everybody, then it’s really nothing to nobody.”. Attendee needs, preferences and aspirations Attendee problems, concerns and pain points Ethnographic details (buying motivations and habits; marketing data) Geographic details. Event Income.

Food and Beverage 206

Food and Beverage Social Media Insurance Entertainment 206

Event Marketer

OCTOBER 16, 2023

The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. Agency: G7 Entertainment Marketing) 3.

Sponsorships 130

Sponsorships Apparel Entertainment Transportation 130

Event Marketer

FEBRUARY 19, 2025

Throughout the weekend, the companies gave fans a chance to engage with new product drops, check out limited-edition merch, personalize apparel and catch exclusive athlete appearances. 15-16, fans could stop by for product customization, exclusive apparel and footwear, and surprise guest appearances.

2025 80

2025 Apparel Sports Sponsorships 80

Event Marketer

MARCH 18, 2024

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover mountaintop skincare at the Kiehl’s Ski Lounge, sexy 3D printing and St. Agency: BMF) KIDSUPER JUST DROPPED A PERMANENT STREETWEAR HAVEN Streetwear apparel brand KidSuper has just secured a stylish new home in Brooklyn, NY.

Apparel 118

Apparel 2024 Insurance Retail 118

Event Marketer

OCTOBER 24, 2023

Grand Prix this year with a pop-up shop and official F1 apparel collection spanning tees to hoodies to track pants. Grand Prix in Austin appeared first on Event Marketer.

Sports 120

Sports Apparel Automotive Retail 120

Event Marketer

SEPTEMBER 5, 2024

from selling cannabis on-site at the festival, so for its main activation, the brand made a merch play, selling apparel and accessories. An oversaturated market? and a “military locker” activation that served as a storytelling moment and speakeasy-style temporary tattoo parlor. Regulations prevented American Weed Co. Poor organization?

2024 119

2024 Apparel 2017 2014 119

Event Marketer

FEBRUARY 12, 2025

In addition to the sports apparel on display, Starter offered seating in pink club chairs positioned in front of a bright, branded stained glass-inspired wall that served as a background for a 360-degree photo booth. The post Super Bowl LIX: The Sights, Sounds and Flavors We Took in Around the Big Easy appeared first on Event Marketer.

Apparel 106

Apparel Sports Food and Beverage Fashion 106

Event Planning BluePrint

JUNE 19, 2024

Implement Event Sponsorship and Advertising Opportunities Actively seek out sponsorship opportunities and offer advertising packages to generate additional revenue streams. Strategies include: Creating a merchandise line featuring event-branded apparel, accessories, or souvenirs.

Advertising 62

Advertising Sponsorships Apparel Social Media 62

Event Marketer

FEBRUARY 14, 2025

SiriusXM subscribers and Pandora listeners were treated to several sponsorship activations and lounge experiences. The post Super Bowl LIX: 16 More Brand Activations, Parties and Stunts from NOLA appeared first on Event Marketer. 6, but that wasnt all that went down at The Fillmore.

Sports 82

Sports Apparel Sponsorships Hospitality 82

Event Marketer

MAY 9, 2022

The Amex Artist Shop was located within the brand’s luxurious lounge, and offered cardmembers access to exclusive, limited-edition festival apparel from top artists, including hoodies designed by Billie Eilish and Conan Gray. American Express returned to Coachella with a merchandise pop-up created in partnership with Bravado.

2022 142

2022 Food and Beverage Apparel Fashion 142

Planning Pod

AUGUST 16, 2022

You may want to understand the level of expertise your attendees already have on the subject and what they hope to learn from the event to help tailor your presentation or curriculum, as well as contact information to send them event updates, training documents, webinar links or event location, and optional marketing follow-ups.

Food and Beverage 103

Food and Beverage Insurance Apparel Trade Shows 103

Planning Pod

AUGUST 16, 2022

You may want to understand the level of expertise your attendees already have on the subject and what they hope to learn from the event to help tailor your presentation or curriculum, as well as contact information to send them event updates, training documents, webinar links or event location, and optional marketing follow-ups.

Food and Beverage 78

Food and Beverage Insurance Apparel Trade Shows 78

Event Marketer

FEBRUARY 13, 2024

An animated Chester Cheetah performed the marriage and friendship ceremonies, by the power vested in himself, pronouncing couples, who dressed up in a selection of outrageous orange wedding apparel and accessories, as “partners in mischief in puffy times or in crunchy” sealed with a high five.

Food and Beverage 130

Food and Beverage Sports Hotels Apparel 130

Bizzabo

MAY 18, 2018

Inspire your marketing strategy with this list of 25 creative offline marketing examples. In the 1990s, online marketing—the practice of driving actions on the internet—exploded. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.

Marketing 62

Marketing 2014 Fashion Social Media 62

Event Marketer

JANUARY 31, 2024

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40 th annual Sundance Film Festival, Jan. DoorDash upped the ante for its DashPass subscribers, who were handed a key that unlocked surprise giveaways, like candy and exclusive apparel. pic.twitter.com/f3adIckJEw — George P. Our favorite part?

2024 130

2024 Marketing Entertainment Apparel 130

Event Marketer

JANUARY 18, 2022

There’s no better contingency plan than fresh air, and while many markets are under a deep freeze, winter has never deterred brands from perfecting engagement for bundled up consumers. As Justin Lew, director of marketing at High West, put it: “Education leads to appreciation.” Go Under the Dome. Activate a Snow Stunt.

Apparel 140

Apparel Education 2017 Transportation 140

Event Marketer

MARCH 14, 2024

So we were thinking, ‘What can we do with this [Throwback Thursday] event that attracts those fans, leverages our partners and gives them a good experience?’” —Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery.

Food and Beverage 111

Food and Beverage Apparel Sports Sponsorships 111

Event Marketer

APRIL 11, 2024

What started as a marketing stunt in Toronto two years ago has grown into a community-focused, multiday experience that came to the U.S. Photo credit: CCM Hockey Learn more about the localized strategy behind CCM Hockey House at the Experiential Marketing Summit at the MGM Grand Las Vegas. And thus, CCM Hockey House was born.

Retail 105

Retail Apparel Social Media Marketing 105

Event Marketer

DECEMBER 17, 2022

Passed hors d’oeuvres and drinks; a dj; lounge areas; an apparel display from swanky resortwear brand Devon Windsor; a playful “Top Tracked Marketplace” booth offering info and swag; and a genuinely beautiful view were all part of the mix. Then it was on through an LED tunnel of sorts and out onto the expansive rooftop.

Apparel 105

Apparel Transportation Sponsorships Events 105

Bizzabo

OCTOBER 12, 2018

Find amazing event venues, create dazzling event swag, better manage and market your event strategy, and more with theses these 31 websites for event planners. We’ve won the People’s Choice Award for Favorite Tech Event Supplier for three years in a row, are a market leader on G2Crowd, and have 5/5 Customer Service rating on Capterra.

Social Media 59

Social Media Trade Shows B2B Event Marketing 59

Event Marketer

FEBRUARY 20, 2025

An animated Chester Cheetah in hologram form performed the marriage and friendship ceremonies, by the power vested in himself , pronouncing couples, who dressed up in a selection of outrageous orange wedding apparel and accessories, as partners in mischief in puffy times or in crunchy, and sealed with a high five.

Fashion 89

Fashion Retail Apparel 2024 89

Event Marketer

FEBRUARY 21, 2024

But in recent years, it has also inspired innovative sponsorship tactics that reach beyond VIP soirees—and the winter 2024 edition was no exception. What we loved: social media “Tiny Mic Talks” with everyday fashionistas, who weighed in on their favorite Primark apparel, fashion trends and styles that give them “the ick.”

2024 78

2024 Fashion Food and Beverage Apparel 78

Event Marketer

FEBRUARY 7, 2025

5 in NYCs SoHo neighborhood to show off its new Scoop and Free Assembly apparel collections, preview upcoming summer collections, and share the brands vision for the continued transformation of its fashion portfolio. WALMART If you never thought youd see the day that Walmart arrives at Fashion Week, weve got some news for you. Through Feb.

Fashion 107

Fashion 2025 Apparel Retail 107